DCG, the global digital commerce capability benchmarking standard, today announced a significant milestone with the launch of the Digital Commerce Intelligence Index (DCI Index). This new industry initiative, a unique collaboration, ranks manufacturers’ digital commerce effectiveness based on a holistic set of capability data and intelligence derived from over 1.5 million data points. The DCI Index collates information from trusted sources, including Bazaarvoice, Intelligence Node, Salsify, and Shopalyst, benchmarking brands against their peers and highlighting areas of excellence as well as investment focus opportunities.
The indexed manufacturers were all named on DCG’s 2024 ‘Most Admired Brands,’ as voted by the global DCG benchmarking community. Beyond the ‘perception’ of the most intelligent and admired brands, the DCI Index presents what ‘intelligence’ truly looks like in US eGrocery and which manufacturers are leading.
“The DCG team is excited to bring together intelligence from leading data providers to create a unique industry index. We are constantly asked, ‘What does true intelligence in digital commerce look like?’. This Index answers that question, and delivers a trusted number to the industry, backed up by unbiased data and actionable intelligence” – Declan Kearney, CEO, DCG.
This unified initiative identifies how manufacturers perform across an initial set of over 20 metrics that matter most in digital commerce. The Index delivers a point-in-time view of metrics such as content completeness, best-sellers and 3rd party presence, various digital shelf metrics, social reach, share of search (eRetail and Google), digital commerce mindset, publicly announced ecommerce performance, GS1 and mobile-ready hero image compliance.
The Index generates a unique, unbiased score, bringing each brand manufacturer’s digital commerce intelligence to life.
DCG has no commercial relationship with any of the other participants in the Index.
Key features of the Index include:
- Comprehensive benchmarking across critical digital commerce capabilities
- Data-driven insights from multiple trusted industry sources
- Peer comparisons across metrics
- Identification of critical areas for improvement and competitive advantage (exclusive to manufacturers measured)
The Index is applied to manufacturers through a rigorous data collection, analysis, and benchmarking process. The initial results for the US eGrocery sector were unveiled at this year’s Groceryshop conference in Las Vegas. The Index has been applied to 25 leading manufacturers, over 100 individual brands, 45,000 individual products, and over 1.5 million data points across Amazon, Walmart, and Target in the US.
For those captured in the October ranking, manufacturers will receive an overview of their highest and lowest-performing metric scores from the Index in early November, with the data providers’ teams ready to share further insights and inspiration. A series of webinars will follow in the coming months, highlighting case studies and learnings for the industry.
Looking ahead, the DCI Index will be expanded to further categories and geographies, incorporating additional data points and metrics to deliver a continuously comprehensive understanding of what true intelligence in digital commerce looks like.