blockchain
Dashboards & Data Visualization, Data Management

IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech

The Interactive Advertising Bureau (IAB) Tech Lab has been moving quickly to catch up with blockchain. A week ago, its … 0
Audience Reach Through Strategic Integration
Dashboards & Data Visualization, Data Management

AnalyticsIQ Amplifies Audience Reach Through Strategic Integration with Eyeota

Partnership activates AnalyticsIQ’s Symphony Consumer Personas, providing marketers rich audience lifestyle profiles through the Eyeota Data Marketplace. NEW YORK (PRWEB) … 0
digital marketing
Data Management, iPaaS, Cloud/Data Integration & Tag Management

CHALLENGES OF AN ALL-IN-ALL DIGITAL LAYOUT

Since the arrival of the cutting edge marketing, Marketers have longed for having the capacity to see precisely which battles … 0 12
blockchain
Data Management, iPaaS, Cloud/Data Integration & Tag Management

Hyperion’s mapping system aims to revolutionize how maps are made – and monetized

Hyperion, an open blockchain-based mapping architecture, has ambitious plans to fundamentally transform how maps are made – and how the … 0 12
GDPRs: TrustArc expanding its channel program, Qualys adding new features to its SAQ, a cloud-based app
Data Management, iPaaS, Cloud/Data Integration & Tag Management

A Week filled with GDPRs: TrustArc expanding its channel program, Qualys adding new features to its SAQ, a cloud-based app and much more.

A quick look at the week where many companies adapted to the new General Data Protection Regulation(GDPR). TrustArc expanded the … 0 46
market intelligence
Data Management, Marketing Analytics, Performance & Attribution

DiscoverOrg Expands B2B Buyer Intent Data Offering With Deeper Bombora Partnership

VANCOUVER, Wash., Aug. 15, 2018 (GLOBE NEWSWIRE) — DiscoverOrg, the world’s leading sales and marketing intelligence solution, today announced it has expanded its … 0 46
marketing analytics
Data Management, Marketing Analytics, Performance & Attribution

InsightSquared Announces Expansion Into Marketing Analytics

InsightSquared, the leading provider of revenue intelligence solutions, today announced that it has expanded its product to include marketing analytics … 0 251
marketing analytics
Data Management, Marketing Analytics, Performance & Attribution

Information Builders Announces Strong Customer Success and Growth in Q2 2018

Information Builders, a leader in business intelligence (BI), analytics, and data management solutions, today announced strong continued momentum through Q2 2018. … 0 30
Fermenters Market Worth $1.69 Billion by 2023
Marketing Analytics, Performance & Attribution

Fermenters Market Worth $1.69 Billion by 2023

The report “Fermenters Market by Application (Food, Beverage, and Healthcare & Cosmetics), Microorganism (Bacteria and Fungi), Process (Batch, Fed-batch, and Continuous), Mode … 0 34
market analytics
Data Management, Marketing Analytics, Performance & Attribution

EPC PRIME offers ABC’s more market opportunities, more money

Energy Deals LLC announces its innovative, cloud-based, energy sales solution, EPC PRIME (www.epcprime.com). This comprehensive software solution featuring universally accepted industry practices … 0 41
Facebook unveils new analytics features, including a tool to track the omnichannel journey
Data Management, Mobile & Web Analytics, Predictive Analytics

Facebook unveils new analytics features, including a tool to track the omnichannel journey

The social media company made this announcement — and many others — at F8, its developer conference in San Jose … 0 22
Data 101 to Set Your Data-Driven Marketing Ablaze
Data Management, Mobile & Web Analytics, Predictive Analytics

Data 101 to Set Your Data-Driven Marketing Ablaze

In this era of modern tech, we are witnessing an organization-scale data downpour. Clearly, there’s a growing focus on data … 0 41
Marketo buys Bizible, adds ‘deeper attribution’ to its engagement platform
Data Management, Mobile & Web Analytics

Marketo buys Bizible, adds ‘deeper attribution’ to its engagement platform

The move gives marketers the ability to track the buyer journey across all activation points. Marketo has acquired performance management … 0 44
martech
Data Management, Predictive Analytics

New research from Return Path provides data and guidance to help email marketers plan for the upcoming 2018 holidays

Email is a critical channel for marketers, allowing them to deliver timely, relevant content to subscribers. This is especially true … 0 137
video advertising predictive analysis
Data Management, Predictive Analytics

Cedato unveils ‘contextual lookalike targeting’ for programmatic video

Programmatic video platform Cedato rolled out its new “contextual lookalike targeting” technology Monday. The technology uses machine learning to comb through performance … 0 52
Cost per experiment - Measurement of ROI per campaign
Data Management, Marketing Analytics, Performance & Attribution, Predictive Analytics

Cost per experiment – Measurement of ROI per campaign

Marketing is a vital aspect of any business. You can attribute the growth of the company to its marketing campaigns. … 1 208
Global Marketing Analytics Market Analysis, Growth, Trends & Forecast 2018-2023
Data Management, Predictive Analytics

Global Marketing Analytics Market Analysis, Growth, Trends & Forecast 2018-2023

In the year 2017, USD 2.09 billion was the value of global marketing analytics market. This value is expected to … 0 348
Marketing Strategy planning
Data Management, Predictive Analytics

Five Ways To Ensure Your Marketing Strategy Doesn’t Get Hit From Industry Changes

Change is necessary. The world is changing at a rapid pace and with that, the way people think is also … 0 159
experiental marketing
Audience/Marketing Data & Data Enhancement, Data Management

Inspira Marketing Sets Stage for Future Growth

Inspira Marketing Group, an award-winning experiential marketing agency, celebrates its tenth anniversary with additions to its roster of world-class clients … 0 26
digital marketing and consumer marketing
Audience/Marketing Data & Data Enhancement, Data Management

SRAX Names Shopper Marketing Veteran George Stella to Lead SRAXshopper

SRAX (NASDAQ: SRAX) today announced shopper marketing industry veteran George Stella, has joined the company to drive its consumer packages goods (CPG) vertical, SRAXshopper. … 0 34
martech
Audience/Marketing Data & Data Enhancement, Data Management

Global Inbox Placement is Rising, but Fifteen Percent of Worldwide Commercial Email Still Falls Short

NEW YORK, August 14, 2018 — According to new research from data solutions provider Return Path, nearly one in six … 0 43
data driven marketing
Audience/Marketing Data & Data Enhancement, Data Management

Yes Lifecycle Marketing Hires Tim Smith to Expand Strategic Leadership and Digital Capabilities

Yes Lifecycle Marketing, a multichannel marketing and analytics solutions provider, today announced that Tim Smith has joined the company as general manager, … 0 31
Audience/Marketing Data & Data Enhancement, Data Management

Infogroup Hires Tony Marlow as Chief Marketing Officer

Infogroup, a leading provider of data and multichannel marketing solutions, today announced Tony Marlow has been appointed chief marketing officer. Marlow is … 0 45
customer engagement
Customer Data Platform, Data Management

ON24 Accelerates Growth as Marketers Own More Revenue Responsibility

With almost 40% of marketers directly responsible for revenue, every marketing tactic must deliver a return on investment. That’s why an … 0 27
content data customer market intelligence
Customer Data Platform, Data Management

Chartbeat Announces New Funding to Fuel Growth

Chartbeat, the content intelligence platform for the world’s leading publishers, today announced that the company has closed a $7 million … 0 48
Customer Data Platform, Data Management

PayForward Selects Yes Lifecycle Marketing to Enhance Marketing Strategy and Support Rapid Growth

Yes Lifecycle Marketing today announced that PayForward, an exclusive membership rewards program provider, has selected its multichannel marketing communications and analytics platform … 0 69
Customer Data Platform, Data Management

OneTrust releases first free assessment tool for the new California privacy law

Just when you thought you had a sense of how to deal with the European Union’s General Data Privacy Regulation … 0 123
LinkedIn adopts new measures to help connect its users better
Customer Data Platform, Data Management

LinkedIn adopts new measures to help connect its users better

LinkedIn is a favorite social media channel having more than 560 million members. These members are spread all over the … 0 195
market intelligence
Business/Customer Intelligence & Data Science, Data Management

CLS and IBM to foster ecosystem for financial institutions

CLS, a market infrastructure group delivering settlement, processing, and data solutions, and IBM (NYSE: IBM) today announced a collaboration on a … 0 65
Business/Customer Intelligence & Data Science, Data Management

Mudlick Mail Acquires Muscle Up Marketing

Mudlick Mail is excited to announce that it will combine operations with Muscle Up Marketing, a full-service marketing firm specializing … 0 39
Business/Customer Intelligence & Data Science

Downstream Digital Transformation Ignites Enterprise Satellite Connectivity Service Evolution

Frost & Sullivan’s recent analysis of the Future of Enterprise Satellite Connectivity Services, Global, 2018 reveals that downstream digital transformation, increased usage … 0 79
Immersive Marketing Technology
Business/Customer Intelligence & Data Science, Data Management

How you deliver the experience is vital in Immersive Marketing Technology

Virtual Reality has been in the news in recent times. As a consumer technology, it still does not measure up … 0 67
Retailers Deal with Gen Z Consumers
Business/Customer Intelligence & Data Science, Data Management

How Should the Retailers Deal with Gen Z Consumers?

Here is a blog exclusively for the retailers in dealing with Gen Z consumers. The first thing which you should … 0 52