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CX expert ZENVIA announces agreement to acquire Movidesk

best customer service experience

ZENVIA Inc. (“ZENVIA” or “Company”) (NASDAQ: ZENV), a customer experience communications platform that empowers businesses to create unique journeys for their end-customers along their life cycle, announced to the market today the signing of definitive contracts for the acquisition of Movidesk, recognized as the best customer service and service desk software in Brazil by B2B Stack portal. The operation is in line with the Company’s strategy announced during its IPO last July.

This transaction will be ZENVIA’s 10th acquisition in its history and its second one announced since the IPO. The first acquisition, announced in November, was SenseData, a leading Brazilian Customer Success Management platform.

“Movidesk’s acquisition will be very synergistic and fully aligned with our value offer. It takes us from enabling communications and conversations to now enabling complete journeys for our clients’ end-consumers through multiple channels along their relationship cycle. By centralizing customer channels, automating processes, and generating productivity for the team, Movidesk brings support intelligence and metrics to ZENVIA’s communication platform and delivers an end-to-end customer journey,” explained Cassio Bobsin, ZENVIA’s CEO.

“Movidesk is continuously driven by a sense of uniting people with cutting-edge technological solutions to deliver the best tools, and especially experiences that exceed expectations. With ZENVIA, we can significantly ramp up our capacity and ability to provide enhanced communication through customer service capable of answering questions about products and services, and a qualified service desk that addresses brand-related system issues,” added Donisete Gomes, Movidesk’s CEO.

It is worth noting that both companies have earned the Great Place to Work recognition for being an excellent workplace, and have also been meeting growth benchmarks. Movidesk client base grew by 49% reaching almost 3,000 customers. ZENVIA’s third-quarter results, released on November 17, showed a 24% increase year-over-year in the number of customers to 11,300, while revenue surged 44% to R$164 million in the same period. Together, Movidesk and ZENVIA will exceed 1,200 employees, serving about 14,000 customers, and generating annual revenues over R$600 million in 2021.

“The acquisitions ZENVIA made this year,  D1, SensaData and Movidesk, are key to increasing our value offer and accelerating future growth. We remain focused on finding companies that will complement our platform and our talent bank,” stated Bobsin.

Transaction in detail
Founded in 2016, Movidesk is a company focused on customer service solutions to define workflows, provide integration with communication channels and monitor tickets through dashboards and reports. The company is positioned as the best customer service software focused on medium-sized companies in Brazil, offering a fully-fledged end-to-end support platform.

Movidesk is estimated to close 2021 with approximately R$47 million in Annual Recurring Revenue (ARR) and a gross margin above 70%. Total revenues has grown at a CAGR of 134% since 2018.

The closing of the transaction is subject to customary conditions precedent and is expected to be completed during the first quarter of 2022, when the Company anticipates it will hold a conference call to discuss the acquisition in more details. The payment conditions include a cash disbursement upon deal closing and an earn-out structure based on the fulfilling of gross margin targets until the third quarter of 2023. Movidesk’s former controlling shareholder and key executives will receive 10% of the consideration in ZENVIA’s Class A shares subject to a lock-up, usual in this type of transaction. According to ZENVIA’s M&A model, Donisete Gomes, Movidesk CEO, will remain as head of Movidesk operation along with his team.

ZENVIA estimates the acquisition will be done at a multiple of 3.0x EV/2023 sales at the end of the earn-out period.

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