customer engagement
Customer Data Platform, Data Management

ON24 Accelerates Growth as Marketers Own More Revenue Responsibility

With almost 40% of marketers directly responsible for revenue, every marketing tactic must deliver a return on investment. That’s why an … 0
content data customer market intelligence
Customer Data Platform, Data Management

Chartbeat Announces New Funding to Fuel Growth

Chartbeat, the content intelligence platform for the world’s leading publishers, today announced that the company has closed a $7 million … 0
Customer Data Platform, Data Management

PayForward Selects Yes Lifecycle Marketing to Enhance Marketing Strategy and Support Rapid Growth

Yes Lifecycle Marketing today announced that PayForward, an exclusive membership rewards program provider, has selected its multichannel marketing communications and analytics platform … 0
Customer Data Platform, Data Management

OneTrust releases first free assessment tool for the new California privacy law

Just when you thought you had a sense of how to deal with the European Union’s General Data Privacy Regulation … 0
LinkedIn adopts new measures to help connect its users better
Customer Data Platform, Data Management

LinkedIn adopts new measures to help connect its users better

LinkedIn is a favorite social media channel having more than 560 million members. These members are spread all over the … 0
Importance of Cross-Device Identification and its Use in Marketing
Content & Experience, Customer Data Platform, Optimization, Personalization & Testing

Importance of Cross-Device Identification and its Use in Marketing

Every marketer should use cross-device identification (XDID) technologies in their business. It is currently a necessary crucial marketing technology to … 1
Customer Analytics
Customer Data Platform, Data Management

Independent Research Firm Recognizes Manthan as a Strong Performer in Customer Analytics

Manthan, the globally recognized innovator enabling next generation retailing with proven expertise in Advanced Analytics, announced that it has been … 0
marketing data to marketing insights
Customer Data Platform, Data Management

Startup conDati launches a unique approach that translates marketing data to marketing insights

conDati, a startup dealing with futuristic data analytics declare its latest flagship service, conDati Marketing Anaytics that works on a … 0
Digital Marketing Strategy
Customer Data Platform, Data Management

Survey Finds Many Irish Businesses Don’t Have Digital Marketing Strategy

An Irish communications agency, Springboard PR & Marketing, claims that one-third of Irish businesses do not have a digital marketing … 0