Cross-Border Commerce Europe, the platform that stimulates cross-border e-commerce in Europe, releases a major research paper covering and ranking the 500 strongest European players with a focus on cross-border performance. The total online EU cross-border market represents a turnover of €171.2 billion in 2021 (excluding travel), an increase of 17% YTD. European webshops achieved €100bn cross-border in turnover. In this fourth edition of the “TOP 500 Cross-Border Retail Europe”, IKEA maintains the leading position. LEGO as a direct-to-consumer (DTC) brand manufacturer paves the way to a robust cross-border strategy. A study produced by CBCommerce with the support of FedEx Express, Lengow and nShift.
The ‘TOP 500 Cross-Border Retail Europe’ edition is a major compilation of cross-border data from websites of European retailers. The ranking is obtained by weighing four parameters:
- Online cross-border sales in Europe (15 countries within Western Europe and Scandinavia, and the United Kingdom)
- SEO-indicators covering cross-border performance
- Cross-border score determined on the number of active countries
- Number and percentage of cross-border visitors
Six additional secondary weighted parameters fine-tune this ranking:
- Brand authority
- Organic search percentage
- Number of languages
- Number of currencies
- Number of payment methods
- Local supply availability (transport and stock services)
Based on the above-mentioned methodology, the TOP 10 “Elite” retailers for 2021 are:
– Top 1: IKEA
– Top 2: H&M
– Top 3: Lego
– Top 4: Zalando
– Top 5: Lidl
– Top 6: About You
– Top 7: Jysk
– Top 8: Zara
– Top 9: Bauhaus
– Top 10: Euronics
Cross-border e-commerce will continue its tremendous growth over the next years.
The TOP500 counts 1.4bn monthly cross-border visitors, an increase of 40%.
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