ConvertKit, the leading email-first operating system for creators, is announcing its completed rebrand to Kit, reinforcing its mission to help professional creators monetize and build valuable businesses through email. This rebrand solidifies Kit’s commitment to the future of the $250 billion creator economy and the belief that enduring creator businesses are built with email.
ConvertKit’s rebrand to Kit cements the company’s decade-long evolution from primarily serving professional bloggers in 2014 to providing powerful email audience-building and monetization tools to all types of professional creators. Now, as Kit, the platform offers a full set of tools for creators to run their business, including a new app store that allows creators and developers to customize and extend the Kit feature set through integrated apps.
“This rebrand reflects our unwavering belief in the power of creators and their ability to make a meaningful impact in the world. We’re dedicated to ensuring that creators have everything they need to succeed, reflecting their passion and purpose in a business that is both efficient and effective,” said Nathan Barry, founder and CEO of Kit.
Relentless Focus On Email-First
In today’s social media landscape, creators find themselves at the mercy of algorithm-driven platforms, where visibility, engagement, and earnings can fluctuate unpredictably. Kit is empowering creators to take back control and “own their audiences” through the power of email. In 2023, Kit creators sent 902 emails per second – a 70% increase over emails sent since 2021 – and 18% of Kit users surveyed in 2023 say they earned over $100,000 in their creator businesses.
Kit is bullish on email because it offers an intimate experience that helps foster genuine, one-to-one relationships with a creator’s audience. Kit’s email marketing tools are tailored to fit every stage of a creator’s journey, offering various pricing tiers to accommodate different creators at their level of business, including a free plan for up to 10,000 subscribers for creators just getting started.
#1 New York Times bestselling author (“Atomic Habits”) and creator, James Clear, said: “I have used ConvertKit for many years and the team has been dedicated to serving creators from day one. Each decision they make and each feature they ship is intended to empower authors, podcasters, influencers, and creators of all types. They are already the engine behind many of the world’s most popular newsletters and—with this beautiful rebrand—Kit is poised to become a force of nature in the creator economy.”
Kit Is Creator-First
Founded and run by creators for creators, Kit has always prioritized transparency and authenticity in its approach, opening up their entire rebrand process to the public via posts on X, blog posts, and a 4-part YouTube documentary series, a first for a $43MM company with over 80 employees. In addition, Kit partnered with the award-winning global creative agency Koto to craft its new image, brand identity, and positioning. Kit’s intentional approach is a bold, radically-transparent case study in how both creators and companies can evolve in a rapidly changing tech world.
“Being a creator is more than just building a profitable business—it’s about crafting a valuable one, too. With Kit, we’re embracing the future of entrepreneurship, and showing up bolder than ever, so every creator has the tools and support they need to thrive,” noted Charli Prangley, Kit’s Creative Director.
As Kit evolves, the company remains dedicated to giving creators the tools they need to thrive. Immediate improvements will focus on enhanced reporting, faster app performance, and new features like advanced filtering and sorting— with more innovations on the way to help creators run their businesses more efficiently.
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