Peter Nguyen of Ad Exchange Group named EY Entrepreneur Of The Year® 2018 Award winner in Orange County
Content Marketing

Peter Nguyen of Ad Exchange Group named EY Entrepreneur Of The Year® 2018 Award winner in Orange County

Peter Nguyen joins ranks of mold-breaking entrepreneurs in Advertising and Marketing EY today announced that CEO Peter Nguyen of Ad Exchange Group, … 0
lead generation
Content & Experience, Content Marketing

Investoo Group Appoints Jamie Beadle as Chief Operating Officer

Investoo Group is happy to announce the appointment of Jamie Beadle as Chief Operating Officer. Jamie will lead the operational delivery of … 0
Content & Experience, Content Marketing

Zee Jay Digital Launches Unified Marketing Transformation™ Framework

Zee Jay Digital today announced the launch of its Unified Marketing Transformation™ framework, a tool that helps chief marketing officers define the … 0
marketing automation
Content & Experience, Content Marketing

Gladson Launches Product Data Transparency Solution

Gladson, the leading creator and syndicator of product content, digital assets, and rich content for brands, retailers, and distributors, today … 0
digital marketing
Content & Experience, Content Marketing

Mineral Interactive acquired by Carson Group

Carson Group, a family of companies committed to being the most trusted for financial advice and guidance via service to both … 0
Content & Experience, Digital Asset Management

How to find the best DXP for your organization

In the present business landscape, it is imperative for the brands to continuously offer a gratifying experience to the customers. … 0 254
Digital Asset Management -the Foundation of Marketing Technology
Content & Experience, Digital Asset Management

Digital Asset Management -the Foundation of Marketing Technology

Digital asset management (DAM) is considered the foundation of marketing technology (MarTech). It helps to develop rich media, videos, and … 0 232
Trends in Digital Marketing
Content & Experience, Digital Asset Management

Trends in Digital Marketing

Trends in digital marketing that will dominate 2018 Digital marketing is imperative to the success of any business in the … 0 104
Digital Marketing Trends
Content & Experience, Digital Asset Management

Top 6 Digital Marketing Trends for 2019

Digital Marketing is developing a new marketing trend with each passing day and 2019 will be no different. With evolving … 0 560
Digital Marketing Conference
Digital Asset Management, Marketing Automation

Zanroo Promotes Singapore’s Smart Nation Initiative at Gartner Digital Marketing Conference

The Gartner Digital Marketing Conference was held in San Diego, California in May 2018. Zanroo, which is the fastest-growing marketing technology … 0 258
Content & Experience, Email Marketing

fishbat, offers 4 Reasons to Include Voice Search in Your Marketing

In order to help businesses continue to take a multi-faceted approach to advertising, internet marketing company fishbat offers 4 reasons to include … 0 38
Kuliza Unveils the New Brand Identity of its Flagship Lending Product
Interactive Content

Kuliza Unveils the New Brand Identity of its Flagship Lending Product

Kuliza, a leading software company that powers digital business for financial enterprises, rebrands its former flagship product, Digital Lending Suite … 0 62
audio marketing
Content & Experience, Interactive Content

Veritonic Raises $3.5M Seed To Scale Data-Driven Approach To Audio Marketing

Veritonic, the world’s first audio effectiveness platform, today announced that it has raised $3.5 million in seed capital to build on its … 0 31
consumer data market optimization
Content & Experience, Interactive Content

Concentrix Named a ‘Star Performer’ and ‘Leader’ by Everest Group

Concentrix was positioned as a “Star Performer” in Everest Group’s Contact Center Outsourcing (CCO) – Service Provider Landscape with PEAK … 0 45
martech entertainment
Content & Experience, Interactive Content

Engine Shop Acquires IEG

Engine Shop, the award-winning sports, and entertainment marketing agency, has acquired IEG, the IEG Sponsorship Conference, and ESP Properties’ U.S. brand … 0 76
Vivoom turns user-generated content into user-created ads
Content & Experience, Interactive Content

Vivoom turns user-generated content into user-created ads

The Boston-based firm offers a platform that takes the next step for UGC, embedding selected user video inside the brand’s … 0 227
Clear Software Announces Series A Round
Content & Experience, Marketing Automation, Uncategorized

Clear Software Announces Series A Round

Plan to Scale Sales and Marketing Efforts Clear Software, the market leader in the simplification of business software, today announced … 0 4
Market intelligence
Content & Experience, Marketing Automation

Nintex Names Dustin Grosse as Chief Marketing and Strategy Officer

Nintex today announced Dustin Grosse has joined as Chief Marketing and Strategy Officer. Mr. Grosse brings more than 25 years of technology management, … 0 44
Voicify LLC receives investment from Martech Ventures to accelerate growth, geographic expansion, and product development
Content & Experience, Marketing Automation

Voicify LLC receives investment from Martech Ventures to accelerate growth

Voicify (www.voicify.com), a voice experience platform company, announced it has completed a significant round of financing from Boston-based Martech Ventures. With … 0 34
blockchain
Content & Experience, Marketing Automation

BLOCKCHAIN – THE NEXT BIGGIE ON THE MARTECH AND ADTECH BLOCK!

Blockchain innovation bolsters Bitcoin and may prompt monetary grievances. Be that as it may, the blockchain is upsetting something beyond … 0 81
marketing automation
Content & Experience, Marketing Automation

J.D. Power And Nielsen Transform Auto Advertising With The Launch Of The Nielsen Auto Cloud

Today Nielsen (NYSE: NLSN) launched the Nielsen Auto Cloud fueled by J.D. Power, a robust marketing and measurement platform that combines the power … 0 36
Apple’s HomePod makes modest gains against Echo, Google Home [Report]
Content & Experience, Optimization, Personalization & Testing

Apple’s HomePod makes modest gains against Echo, Google Home

Using consumer survey data, Consumer Intelligence Research Partners (CIRP) reported this week that Apple’s HomePod smart speaker made market share gains … 0 177
Content & Experience, Optimization, Personalization & Testing

Martech Stack optimization workbook

The most essential and optimizing way to rule out all the sores and redefining your martech stack would be to … 0 104
Facebook's Marketing API
Content & Experience, Optimization, Personalization & Testing

Applications to undergo subsequent inspections before attaining access to Facebook’s Marketing API

According to the latest updates to the app developer platform from Facebook, it is now establishing latest review processes for … 0 83
Importance of Cross-Device Identification and its Use in Marketing
Content & Experience, Customer Data Platform, Optimization, Personalization & Testing

Importance of Cross-Device Identification and its Use in Marketing

Every marketer should use cross-device identification (XDID) technologies in their business. It is currently a necessary crucial marketing technology to … 1 62
GenZ-Centric Marketing
Content & Experience, Content Marketing, Optimization, Personalization & Testing

An Insight on GenZ-Centric Marketing

Brands need to be constantly updated on the needs of the different demographics. After the millennials, the GenZ is the … 0 55
martech, seo, brexit, UK, technology
Content & Experience, SEO

UK’s most martech-driven SME exporters most optimistic about Brexit

With an increasingly uncertain Brexit emerging, UK SME (small and medium-sized enterprise) exporters with a “progressive” and data-driven mindset are most … 0 87
Content & Experience, Video Marketing

Martech Company Eyeview Raises Additional $20M in Funding

Eyeview, a NYC-based video marketing technology company, received $20m in equity financing and debt led by current and new investors. … 0 92
mobile apps mobile marketing
Content & Experience, Mobile Apps

New Gracenote Mobile Video Analytics Solution Delivers Groundbreaking View of Streaming App Performance

Gracenote®, a Nielsen company (NYSE : NLSN ), announced a new Mobile Video Analytics solution aimed at providing visibility into the quality … 0 34
mobile marketing
Content & Experience, Mobile Apps

CellPoint Mobile Grows its Sales Team in Asia-Pacific

CellPoint Mobile, a leading global provider of sales and payment-side mobile technology solutions for the airline and travel sectors, announces the hire … 0 29
Content & Experience, Mobile Apps

Braze Named a Leader in 2018 Gartner Magic Quadrant for Mobile Marketing Platforms

Braze (formerly Appboy), the leading global customer engagement platform, has been recognized as a Leader in Gartner’s inaugural 2018 “Magic … 0 198
Adobe Scan App smartphone’s contact
Content & Experience, Mobile Apps

Adobe Scan App will convert a business card to smartphone’s contact

A good news for all those who are tired of carrying bundles of business cards! Adobe Scan App uses AI … 0 219
Digital Mobile Banking App
Content & Experience, Mobile Apps

Marketing Strategy for Finn- Digital Mobile Banking App

Chase has recently launched Finn, a mobile banking app for the iOS users in the United States. It is the … 0 84
6 Steps for Marketers to Create a Better Customer Experience
CMS & Web Experience Management, Content & Experience

6 Steps for Marketers to Create a Better Customer Experience

Thom Gruhler, CEO at Fijuri recently shared his thoughts on why companies need to adopt a holistic approach rather than … 0 260