Cinedigm, the leading independent entertainment studio has announced getting into a strategic partnership with the leading ad serving platform for connected TV (CTV) and over the top (OTT), SpringServe. The martech news spaces report that under the agreement of this partnership, SpringServe will be seen becoming the primary ad framework for the ever-increasing and ever-growing portfolio of ad-supported free streaming TV channels of Cinedigm. This new alliance with SpringServe will give Cinedigm the ability to better manage as well as monetize the high in value video ad inventory more effectively as the organization continues with the expansion activities of the ad-supported video-on-demand (AVOD) along with the linear channel services of the firms.
Tony Huidor, the Senior Vice President of Product and Technology at Cinedigm explained that the organization is currently continuing the expansion of its business of OTT by the way of introducing additional streaming channels spread across some major platforms that are ad-supported. Tony expressed the delight of the company and the team to be partnering up with SpringServe who is quite an integral tech partner in this fast-growing ad-supported world. The company will be seen leveraging the powerful capabilities of SpringServe’s ad platform along with the huge backing it has by major demand partners. The company is also excited to be utilizing the advanced tech of the partnering firm for boosting the ad-supported business even further ahead.
Jason Pedrick, the Senior Vice President of Sales of SpringServe gave out a statement expressing the thrill of the firm to have Cinedigm who is a leader in the streaming services sector, join hands with the OTT environment of SpringServe. https://springserve.com/
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Aashish Yadav
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