Champion, the AI-powered customer advocacy platform, announced the closing of its oversubscribed $3.3 million Seed round led by Flyover Capital, with continued investment from High Alpha and participation from Bread & Butter Ventures and Stage 2 Capital. This investment will fuel Champion’s mission to drive efficient growth for businesses by identifying and activating their hidden customer advocates.
Human Connection in an AI-Powered World
“The future of B2B marketing is customer-first,” said Champion CEO Jeff Reekers. “Buyers are tired of generic messages and impersonal tactics. They want to hear from real people who have used the product or service they’re researching. This desire will drive the rise of customer marketing as a core function in every B2B company, and Champion empowers those marketers to deliver results at scale.”
By harnessing the power of happy customers and power users, Champion helps marketing, sales, and success teams build trust and drive measurable growth through referrals, references, and expansion opportunities. Co-founded by industry veterans Reekers, Gianna Scorsone (COO), and Courtney Crispin (CTO) as part of High Alpha’s Venture Studio, Champion’s platform uses AI to enhance, not replace, human interactions.
What’s Ahead
This $3.3 million investment will enable Champion to:
- Deepen its AI infrastructure to enhance platform capabilities
- Expand its go-to-market across the enterprise
- Grow and support the customer marketing community through education and advocacy
“Champion’s rapid market traction underscores the critical need for platforms that can harness the power of customer advocacy to drive growth,” said Patrick Berry, Principal at Flyover Capital. “With a stellar team at the helm, we are confident Champion is poised to lead this market shift.”
“As more companies look for ways to grow efficiently and scale human connection and authenticity, we believe Champion will fundamentally change the role customer marketing plays in organizations,” said Eric Tobias, Partner at High Alpha. “We’ve been thrilled to back Champion from the start, and are excited to continue supporting their mission and talented team.”
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