market intelligence

DiscoverOrg Expands B2B Buyer Intent Data Offering With Deeper Bombora Partnership

VANCOUVER, Wash., Aug. 15, 2018 (GLOBE NEWSWIRE) — DiscoverOrg, the world’s leading sales and marketing intelligence solution, today announced it has expanded its partnership with Bombora, the leading provider of B2B intent data, and relaunched its OppAlerts product with Bombora Company Surge™. Built on a native integration, DiscoverOrg OppAlerts was originally launched in 2015 and differentiated DiscoverOrg as the only sales intelligence platform natively delivering digital intent signals.

According to SiriusDecisions, 67% of the buyer’s journey is now done digitally. DiscoverOrg’s OppAlerts tap into Bombora’s data cooperative – which spans more than 4,000 business websites and media publishers and +40 billion unique signals each quarter from millions of prospective buyers – turning them into actionable buying triggers.

Within DiscoverOrg, intent signals are automatically identified and ranked by Bombora’s Company Surge score and then combined with DiscoverOrg’s award-winning firmographic, technographic, and contact data to identify those responsible for related purchases. Armed with these insights, sales and marketing users can engage with the buyers that have the highest propensity to purchase, delivering faster and better quality pipeline.

“The holy grail of the B2B marketing and sales world is to know when customers are actively researching your product or service,” said Henry Schuck, DiscoverOrg CEO. “The DiscoverOrg – Bombora partnership allows our customers to know specifically what their prospects are researching and then which decision-makers to connect with, all in one place.”

“As prospecting efforts have evolved from mass emailing to Account Based Prospecting, there are often concerns from the sales teams that they don’t know what accounts to target – or that by not blasting out emails, we might be missing out on low-hanging fruit. DiscoverOrg’s OppAlerts has helped us identify accounts that we should be targeting in our prospecting efforts,” said Jeff Austin, XMatters Vice President of Sales Operations.

With the latest release of OppAlerts, DiscoverOrg customers can:

  • Identify which accounts within DiscoverOrg are researching their solution across the web
  • Rank those accounts based on intensity of purchase intent
  • Route high-intent prospects to sales for immediate outreach, with the corresponding contact information for the decision-makers most likely to be involved in the purchase
  • Sync intent data with Salesforce to show sales reps if their accounts are currently researching certain topics
  • Personalize engagement to the best contacts based on topics that accounts are expressing intent with

“We’ve already been relying on Company Surge Data from Bombora to deliver significantly warmer leads from emails and ads to our lead qualification reps.  Making the data available seamlessly in DiscoverOrg means that our outbound prospecting can be aligned to the same strategy,” noted Mike Ballard, Lenovo Senior Manager of Global Digital Marketing.

“Bombora is the only provider of Company Surge data. Combining our insights about which businesses are more actively researching specific products and services with DiscoverOrg’s best-in-class firmographic and contact data brings the most actionable form of Intent data to B2B sales teams,” said Erik Matlick, Bombora Founder and CEO.

About DiscoverOrg
DiscoverOrg is the leading global sales and marketing intelligence tool used by over 4,000 of the world’s fastest growing companies to accelerate growth. Our award-winning solutions provide a stream of accurate and actionable company, contact, and contextual buying intelligence that can be used to find, connect with, and sell to target buyers more effectively – all integrated into the leading CRM, Sales Engagement, and Marketing Automation Tools on the market. Data is gathered and updated through DiscoverOrg’s proprietary combination of technology, tools and integrations, and then verified by an in-house research team – resulting in the highest guaranteed level of accuracy available across B2B sales and marketing data providers.

About Bombora
Bombora is the leading provider of intent data for B2B marketers. Bombora’s data aligns marketing and sales teams, enabling them to base their actions on the knowledge of what companies are in the market for which products. Bombora’s Company Surge™ data reports on changes in consumption on specific product-related topics from within businesses. The source of this data is the first co-operative of premium B2B media companies. Members contribute content consumption and behavioral data about their audiences. In turn, they can better understand their audiences, serve advertisers, and monetize their inventory.

marketing analytics

InsightSquared Announces Expansion Into Marketing Analytics

InsightSquared, the leading provider of revenue intelligence solutions, today announced that it has expanded its product to include marketing analytics with a new suite of dashboards aimed at helping marketers better measure, understand, and optimize marketing performance and its alignment with sales goals. Unlike other marketing analytics solutions, InsightSquared designed its marketing analytics for the business user rather than the technical user, enabling streamlined business decision-making based on data.

As many businesses have begun to consolidate their sales and marketing teams, there is an increasing industry demand for analytics solutions that help the full go-to-market organization understand how to measure, analyze, and interpret the relationship between both functions.

“There is no shortage of data or martech, but there is an incredible shortage of insight that business people can use to make better decisions,” said Fred Shilmover, CEO and founder of InsightSquared. “If you have a data science degree and a lot of time, maybe you can answer the key marketing questions, but that doesn’t describe anyone I know making these decisions on a daily basis. InsightSquared’s marketing analytics dashboards will help marketers make better decisions and answer key questions like how marketing activities are impacting sales and, most importantly, what the relationship means for the business as a whole.”

The expansion includes a number of dashboards focused on specific use cases, including:

Marketing Attribution:

  • Helps users understand ROI on specific activities and demonstrate the impact of marketing initiatives on the bottom line
  • Enables users to make highly-informed, data-driven decisions regarding future marketing spend
  • Allows users to customize attribution models at any time, based on real-time visibility

Demand Management:

  • Gives users full-funnel reporting from lead generation to closed-won, answering important questions like how demand generated from marketing progresses through the funnel
  • Provides sales and marketing teams with a common language to analyze and strategize actions to optimize performance, enabling teams to “win” together

Planning and Analysis:

  • Guides marketers during business planning and helps them understand where to spend marketing dollars based on comprehensive data
  • Combines data from multiple systems and compares results over time, giving users the confidence that they are taking the right actions based on specific goals

“Sales and marketing cannot speak a common language unless they are viewing and acting on common data,” said Guido Bartolacci, manager of acquisition and strategy at New Breed, a premier inbound marketing and sales agency focused on full-funnel tactics. “By unifying sales’ view of performance with marketing’s, InsightSquared has played a vital role in creating a unified ‘revenue’ team.”

About InsightSquared

InsightSquared helps revenue operations professionals make better decisions by equipping them with actionable, real-time intelligence on sales and marketing KPIs. Businesses rely on the company’s solutions to forecast more accurately, better manage pipeline, tailor rep coaching based on individual performance, understand their marketing attribution, and conduct data-backed planning and analysis. For more information, visit

SOURCE InsightSquared

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marketing analytics

Information Builders Announces Strong Customer Success and Growth in Q2 2018

Information Builders, a leader in business intelligence (BI), analytics, and data management solutions, today announced strong continued momentum through Q2 2018. Industry recognition of the company’s superior customer support team and innovative data management and analytics solutions accented the success and growth in the quarter, as well as its annual Summit User Conference in North America and several key product announcements.

Tweet this: .@infobldrs’ successful Q2 2018 was accented by global client wins & strong customer-driven recognition:

Customer Wins 

In the first half of 2018, Information Builders realized double digit growth in software sales as more organizations across North America, EMEA, and Asia sought to optimize the strategic use of their information assets. Underscoring the wide-ranging application of analytics in driving business forward, Information Builders partnered with organizations representing industries such as healthcare, government, insurance, and financial services. HNTB, Allied Solutions, Nationwide, and Travel & Transport are among the new and expanded customer engagements in the second quarter of 2018.

Industry Recognition 

Information Builders received significant recognition from its user community in Q2 2018. Its WebFOCUS BI and analytics platform was positioned in the Leaders Quadrant of seven G2 Summer 2018 Reports. These reports, which are based on insights and reviews from the Information Builders’ end users, recognized the solution in the categories of Enterprise Search Software, BI Platforms, and Self-Service BI. Additionally, Information Builders was positioned as a Leader in Dresner Advisory Services Wisdom of Crowds® BI Market Study for the ninth consecutive year, as well as in the FrontRunners Quadrant for Business Intelligent software both of which are based largely on feedback from end users.

In addition to recognition driven by end users’ praise for Information Builders’ solutions, the company and its customers received the following accolades:

  • Information Builders was recognized by Forbes as one of America’s Best Midsize Employers and named a finalist by the Business Intelligence Group in the Best Places to Work Awards
  • The Worldwide Customer Services division was honored for its innovative customer support by the SVUS Customer Sales and Service World Awards and American Business Awards
  • iWay 8, Information Builders’ data integration and management suite, was named a Gold Winner in the New Product or Service of the Year Category by Network Product Guide’s IT World Awards
  • Information Builders’ customer St. Luke’s University Health Network won a “Best Health Network Technology Implementation” award for its implementation of Omni-HealthData Insights from MedTech Breakthrough

Summit User Conference 

In Q2 2018, momentum was strong among Information Builders’ existing customer community. In May, more than 1,000 attendees from 14 countries convened in Orlando, Florida to explore the latest trends and best practices in data management and analytics, as well as connect with experts for one-on-one advice on maximizing the value from their data environment.

Information Builders’ President and CEO Gerald Cohen and Chief Operating Officer Frank J. Vella led the event’s keynote and unveiled the company’s latest iWay 8 innovations, five new enhancements to WebFOCUS, several new Accelerators, and how customers can take advantage of a new partnership with Amazon Web Services for a fully managed BI platform in the cloud. Additionally, customers Coty, Gore Mutual, United Way, Lipari Foods, and Floyd Health were honored for exemplary data management and analytics with 2018 Awards of Distinction.

Frank J. Vella, chief operations officer, Information Builders, said: 

“Our team’s ability to consistently deliver the solutions needed to tap into data is evident in the outstanding feedback we received from customers at Summit and the successes we’ve achieved over the last quarter. I am energized about the exciting opportunities that lay ahead for Information Builders and look forward to continuing the momentum in the second half of the year.”

Learn more about Information Builders and why the industry consistently recognizes the company as a data and analytics leaders on our website.

About Information Builders 

Information Builders provides the industry’s most scalable software solutions for data management and analytics. We help organizations operationalize and monetize their data through insights that drive action. Our integrated platform for business intelligence (BI), analytics, data integration, and data quality, combined with our proven expertise, delivers value faster, with less risk. We believe data and analytics are the drivers of digital transformation, and we’re on a mission to help our customers capitalize on new opportunities in the connected world. Information Builders is headquartered in New York, NY, with global offices, and remains one of the largest privately held companies in the industry. Visit us at, follow us on Twitter at @infobldrs, like us on Facebook, and visit our LinkedIn page.

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Fermenters Market Worth $1.69 Billion by 2023

Fermenters Market Worth $1.69 Billion by 2023

The report “Fermenters Market by Application (Food, Beverage, and Healthcare & Cosmetics), Microorganism (Bacteria and Fungi), Process (Batch, Fed-batch, and Continuous), Mode of Operation (Semi-automatic and Automatic), and Region – Global Forecast to 2023″, published by MarketsandMarkets™, the market is estimated at USD 1.13 billion in 2018 and is projected to reach USD 1.69 billion by 2023, growing at a CAGR of 8.4% during the forecast period.

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Browse 75 market data Tables and 41 Figures spread through 129 Pages and in-depth TOC on “Fermenters Market”

Early buyers will receive 10% customization on this report.

The market is driven by factors such as the increase in the consumption of fermented food & beverages in developed economies, along with growing awareness about food preservation.

The beverages segment is estimated to account for the largest share, by application, in 2018.

Based on application, the Fermenters Market has been segmented into food, beverages, and healthcare products & cosmetics. The beverages segment estimated to account for the largest share by application of the Fermenters Market. The demand for alcoholic fermented beverages is increasing along with the market for kombucha, which is an effervescent sweetened black or green tea. With the increasing consumption of fermented beverages in the US and European countries, the production facilities of beer and wine have been increasing across the globe, which in turn reflects an increasing demand for fermenters.

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The automatic segment, by mode of operation, is estimated to account for the largest share of the Fermenters Market in 2018.

Based on the mode of operation, the Fermenters Market has been segmented into automatic and semi-automatic. The automatic segment is estimated to account for the largest share of the global Fermenters Market in 2018. Automatic fermenting equipment ensures that fermented food products are manufactured in time to meet the market demand. The incorporation of automatic machinery in the food, beverage, and pharmaceutical industries can be carried out for a large number of products. Automated fermenters are mainly used to optimize and scale up the production of fermented products. The market for automatic machines is growing in developing regions such as Asia Pacific, with the growing demand for fermented beverages such as kombucha, herbal tea, and kefir in countries such as India and China.

The Asia Pacific is projected to dominate the Fermenters Market in terms of CAGR in 2018.

The Asia Pacific is projected to lead the global market for fermenters in terms of growth rate. One of the factors for this is the increase in economic growth and rapid urbanization. The growing middle-class population, high spending behavior, and increased demand for healthy fermented food & beverage products with natural ingredients drive the growth of the Fermenters MarketAsia Pacific is among the fastest-growing regions in terms of usage of fermenters to produce microbial cultures for the fermentation of various food & beverage products. The growth in population and rise in per capita income in ChinaIndia, and Japan are expected to drive the demand for fermented foods & beverages, which, in turn, drive the demand for fermenters.

This report includes a study of the marketing and development strategies, along with the product portfolios of the leading companies. It includes the profiles of leading companies such as Eppendorf (Germany), Sartorius (Germany), Thermo Fisher Scientific (US), Pierre Guerin SS (France), CerCell ApS (Denmark), Electrolab Biotech (UK), Applikon Biotechnology (Netherlands), GEA Group (Germany), General Electric (US), Bioengineering AG (Switzerland), Zeta Holding (Austria), and bbi-biotech (Germany).

Know more about the Fermenters Market

About MarketsandMarkets™

MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight

industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the “Growth Engagement Model – GEM”. The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write “Attack, avoid and defend” strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

MarketsandMarkets’s flagship competitive intelligence and market research platform, “Knowledgestore” connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets.


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SOURCE MarketsandMarkets


market analytics

EPC PRIME offers ABC’s more market opportunities, more money

Energy Deals LLC announces its innovative, cloud-based, energy sales solution, EPC PRIME ( This comprehensive software solution featuring universally accepted industry practices and procedures using technology to do what a sales and back office support team can’t accomplish manually. With unparalleled speed, the software provides pricing and the ability to generate digital or paper contracts on-site, eliminating unnecessary trips to the customer’s office and thus closing more deals generating more income and profit.

Businesses can now:

  • Generate more sales, revenue and profit.
  • Expand nationally, overnight using our licensing.
  • Open more marketing and sales channel opportunities.

The software is a culmination of the founder’s forty-one years of energy industry expertise, superior programming and program management talent, combined with the best possible technology. This software solution goes well beyond the scope of other market products, while perfecting the automated sales process for residential consumers and small businesses.  ABC’s (agents, brokers and consultants) have a tailored product version: EPC PRIME, opening additional marketing opportunities with affinity programs, affiliate marketing programs and the consumer version which addresses the consumer need for simplification of deregulation’s supplier choice.

Energy is traded as a commodity and experiences daily changes in pricing making it very difficult to update supplier pricing for client requests, therefore the EPC PRIME platform helps to reduce energy choice decision making to the quick and simple task that it should be with the consumer confidence, that always needs to be part of the energy business. With a founder who is an advocate for deregulation and consumer choice, Energy Deals is certainly at the forefront of the industry technology with its simple but effective methods of minimizing customer acquisition costs for its stakeholders while creating a truly refreshing user experience with its energy marketplace.

About Energy Deals LLC: Energy Deals LLC is an energy marketplace which compares over 1 million natural gas and electric rates from more than 40 suppliers across most all deregulated states. To learn how to put the power of this turnkey innovation, at your fingertips, EPC PRIME please contact Shakshi Paul, Program Manager at 440-822-3188 for additional information or more importantly schedule your product demonstration.




Energy Deals LLC

(440) 822 3188

SOURCE Energy Deals LLC

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Invoca Announces Enhanced Integrations with Google Marketing Platform and AMP Support

Invoca today announced that it has launched enhanced integrations with Google Ads and Google Marketing Platform (formerly AdWords and DoubleClick, respectively), along with support for Google Accelerated Mobile Pages (AMP). The improved integrations with Google’s suite of ad tools allow users of Invoca’s AI-powered call analytics platform to improve campaign performance, optimize media across channels, enhance visibility and decision making, and boost organic search results.

Invoca now offers the most robust integrations with Google of any call tracking and analytics solution. What separates its offering is the accuracy of the attribution data that marketers rely on to optimize their campaigns within Google’s platforms. Unlike other vendors that use inaccurate proxy metrics like call duration or spoken keywords to measure call conversions, Invoca employs its award-winning Signal AI technology to automatically predict the likelihood that a particular call outcome was met, like a purchase or an appointment set. This results in a much higher level of attribution accuracy that marketers can be confident in.

Invoca customers like Healthcare Success are already taking advantage of these improved integrations to maximize the value of data derived from phone conversations with their customers. “The depth of Invoca’s integrations with Google Marketing Platform has made it seamless for us to attribute conversions happening over the phone to our search, display, and mobile campaigns,” said Garrick Gaffney, Digital Account Supervisor at Healthcare Success.

Invoca’s improved integrations include:

Google Display and Video 360: Formerly known as DoubleClick Campaign Manager (and now part of Google Marketing Platform), Invoca’s improved integration with Google Display and Video 360 allows marketers to attribute conversions happening over the phone to digital display and video ads served by the world’s largest digital campaign management and ad server.

Google Ads Customer Match: With deepened integrations with Google Ads (formerly AdWords) and YouTube Advertising, marketers can improve ROI from their digital programs by suppressing, targeting, or creating lookalike audiences based on call conversions or non-conversions. This includes integration with YouTube TrueView for action, which gives marketers the ability to use call data to automate retargeting (and suppression) of customers on YouTube with direct response videos.

AMP Support: Invoca now offers full support for Google Accelerated Mobile Pages (AMP). Users can now drop an Invoca tag on AMP pages, enabling them to take full advantage of call intelligence data on AMP pages without sacrificing organic search result position.

“Google is not only dominating the US advertising market, but has become an indispensable part of the martech stack,” said Nathan Ziv, VP of product management at Invoca. “For call analytics to work for marketers, it absolutely has to work seamlessly with Google’s suite of products. Invoca’s unmatched depth of integration with Google maximizes the value of call intelligence data by making it available in the places that marketers care most about.”

Invoca’s full Google integration includes: Google Analytics, Google Ads, Google Display and Video 360, Google AMP support, Google Search Ads 360 (formerly known as DoubleClick Search), and Google Attribution 360 (formerly known as Adometry). Invoca also offers seamless integrations with products from Adobe Analytics, Facebook, Instagram, Salesforce Marketing and Sales Clouds, and more. Click here for more information on Invoca integrations.

About Invoca

Invoca helps marketers drive more revenue and a better customer experience by bringing call data and conversation insights into the digital customer journey. With Invoca’s call tracking & analytics platform, marketers finally have attribution and analytics to measure call outcomes and tie offline conversions back to digital spend. With an ecosystem of over 30 technology partners, marketers can inject call intelligence into their existing technology stack, enabling them to orchestrate a seamless customer journey. Invoca is backed by Morgan Stanley Alternative Investment Partners, Accel Partners, Upfront Ventures, Rincon Venture Partners, Salesforce Ventures, and Stepstone.


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Research and Markets

New Report added to Research and Market’s offering

The “Smart Workplace Solutions and Integrated Workplace Management Systems by Technology, Connectivity, Applications, Device Type,Service Delivery Models, and Industry Verticals 2018 – 2023” report has been added to’s offering.

This report provides an in-depth analysis of the Smart Workplace including market trends, growth drivers, market challenges, leading companies, solutions, applications, and services. The report analyzes the market segments by categories, product and services, connectivity and communication technology, and regions, providing forecasts for the 2018 – 2023 period.

The report also analyzes smart workplace solution providers and provides specific market recommendations. In addition, the report evaluates IWMS technology and applications with an assessment of business opportunities and market outlook. Report forecasts include the Smart Workplace market by technology, connectivity type, applications, device type, service delivery methods, and industry verticals.

The Smart Workplace is characterized as one that provides a safer, more comfortable, and productive work environment. Intelligent work is closely associated with Intelligent Buildings and Smart Facilities. In this context, it is related to various Building Automation solutions including Smart Lighting, Smart Security (such as access control via biometrics), Intelligent HVAC systems, and more. Next generation smart workplaces will include advanced technologies such as detection systems to determine presence of employees for work space optimization.

While closely tied to Smart Buildings, it is important to note that the Smart Workplace is not tied to only to a building space as remote work includes home workers, telecommuting, and work while traveling. Accordingly, a larger definition of the Smart Workplace includes technologies and solutions to enable more efficient and effective workflow and other business operation considerations. A broader definition of Smart Workplace takes into consideration those technologies and solutions that provide process improvement, work flow improvement, internal and external supply chain management optimization, visibility into product/service usage, opportunities for moving from products to services in an as a Service model, intelligent worker monitoring, data analytics, control of the entire Product Life Cycle(PLM), and more.

One of the most important solutions to optimize the Smart Workplace is to deploy an Integrated Workplace Management System (IWMS), which represents a combination of five separate modules (1) Property Management, (2) Facility and Space Management, (3) Maintenance Management, (4) Sustainability and Energy Management, and (5) Technology Management. With IWMS solutions,enterprise organizations are able to optimize asset utilization, energy consumption,technology deployment, building and infrastructure efficiency, and overall workplace productivity to gain substantial savings in CAPEX and OPEX.

Key Topics Covered: 

1 Introduction

1.1 Overview

1.1.1 Defining the Smart Workplace

1.1.2 Transition to Agile Workplace

1.1.3 Smart Workplace Outcome

1.1.4 Impact on Businesses and Employees

1.1.5 Creation of Smart Workplace Environment

1.2 Smart Workplace Opportunities and Challenges

1.2.1 Market Opportunities

1.2.2 Issues to Consider and Potential Threats

2 Smart Workplace Ecosystem

2.1 Important Market Segments

2.1.1 Workplace Product and Integrated Systems

2.1.2 Workplace Transformation Services

2.1.3 Integrated Workplace Management Systems

2.2 Ecosystem Players

2.2.1 Platform and Automation Solution Providers

2.2.2 OEM Providers

2.2.3 Networking and Infrastructure Solution Providers

2.2.4 Security and Analytics Solution Providers

2.2.5 Connectivity and Service Providers

2.2.6 System Aggregators

2.2.7 Enterprise End Users

2.3 Facility Management and Life-Cycle Cost Analysis

2.3.1 Facility Management Components

2.3.2 Facility Management Cost Metrics

2.3.3 Facility Management Cost Structure

2.3.4 Facility Management Savings Structure

2.4 Traditional Office vs. Software Driven Automation

2.4.1 Enterprise SaaS Adoption

2.4.2 SaaS Solution Costs

2.4.3 Smart Workplace Job Market

3 Smart Workplace Market and Forecasts 2018 – 2023

3.1 Global Market Segments and Forecast 2018 – 2023

3.1.1 Combined Smart Workplace Market

3.1.2 Smart Workplace Market by Segment

3.1.3 Smart Workplace Market by Building Type

3.1.4 Smart Workplace Market by Organization Type

3.1.5 Smart Workplace Market by Business Model

3.1.6 Smart Workplace Market by Deployment Type

3.1.7 Smart Workplace Market by Connectivity Protocol

3.1.8 Smart Workplace Market by Industry Vertical

3.1.9 Smart Workplace Market Share by Value Chain Partner

3.2 Regional Market Forecasts 2018 – 2023

3.2.1 Smart Workplace Market by Region

3.2.2 North America Smart Workplace Market by Workplace Product and Integration System, Workplace Transformation Services, Integrated Workplace Management System, and Country

3.2.3 Europe Smart Workplace Market by Workplace Product and Integration System, Workplace Transformation Services, Integrated Workplace Management System, and Country

3.2.4 APAC Smart Workplace Market by Workplace Product and Integration System, Workplace Transformation Services, Integrated Workplace Management System, and Country

3.2.5 Middle East and Africa Smart Workplace Market by Workplace Product and Integration System, Workplace Transformation Services, Integrated Workplace Management System, and Country

3.2.6 Latin America Smart Workplace Market by Workplace Product and Integration System, Workplace Transformation Services, Integrated Workplace Management System, and Country

3.2.7 Top Twenty Smart Workplace Market

4 Smart Workplace Device Market Analysis and Forecasts

4.1 Connected IoT Device Forecasts 2018 – 2023

4.1.1 Connected IoT Devices

4.1.2 Smart Workplace Connected IoT Device by Type

4.1.3 Smart Workplace Connected IoT Device by Connectivity Protocol

4.1.4 Smart Workplace Connected IoT Device by Industry Vertical

4.1.5 Smart Workplace Connected IoT Device by Region

4.2 Sensor Connected IoT Object Forecasts 2018 – 2023

4.2.1 Smart Workplace Sensor Connected IoT Objects

4.2.2 Smart Workplace Sensor Connected IoT Objects by Connectivity Protocol

4.2.3 Smart Workplace Sensor Connected IoT Objects by Industry Vertical

4.2.4 Smart Workplace Sensor Connected IoT Objects by Region

5 Company Analysis

5.1 ABB Ltd.

5.2 Cisco Systems

5.3 Crestron Electronics

5.4 Honeywell International

5.5 Johnson Controls

5.6 Koninklijke Philips N.V

5.7 Lutron Electronics

5.8 Schneider Electric

5.9 Siemens AG

5.10 United Technologies Corporation

5.11 Smart Office Solutions

5.12 Telkom SA Soc Ltd

5.13 Daikin Industries Ltd.

5.14 Ingersoll-Rand Inc.

5.15 LG Electronics Inc.

5.16 Acuity BrandsInc.

5.17 Genera lElectric

5.18 OSRAM LichtAG

5.19 Philips Lumileds

5.20 Axis Communications AB

5.21 Robert Bosch GmbH

5.21.1 Bosch Hausgerate GmbH

5.21.2 Bosch Security Systems

5.21.3 Bosch Thermotechnology GmbH

5.22 NICE Systems Ltd.

5.23 Raven Window

5.24 Research Frontiers

5.25 SAGE Electrochromics Inc.

5.26 ATOSS Software AG

5.27 Kronos Incorporated

5.28 Panasonic Corporation

5.29 Samsung Electronics

5.30 Whirlpool Corporation

5.31 AB Electrolux

5.32 Haier Group Corporation

5.33 Miele

5.34 Reflexis Systems Inc.

5.35 Fujitsu Ltd.

5.36 Gree Electric Appliances Inc.

5.37 Hitachi Ltd.

5.38 Advanced Lighting Technologies Inc.

5.39 Emerson Electric Company

5.40 Toshiba Corporation

5.41 Midea Group

5.42 Lennox International Inc.

5.43 Nortek

5.44 Paloma Industries Ltd.

5.45 Vaillant Group

5.46 Bridgelux Inc.

5.47 Cree Inc.

5.48 Dialight Plc

5.49 Eaton Corporation Plc

5.50 Everlight Electronics Co. Ltd.

5.51 MLS Electronics Co. Ltd

5.52 Toyoda Gosei 2018-2023 Co. Ltd.

5.53 Anixte rInternational

5.54 ASSA ABLOY Group

5.55 Axxon Soft

5.56 FLIR Systems

5.57 Genetec

5.58 Chromo Genics

5.59 Diamond Glass

5.60 EControl-Glas GmbH & Co. KG

5.61 Gesimat GmbH

5.62 Intelligent Glass

5.63 Heliotrope Technologies

5.64 Pleotint LLC

5.65 Polytronix Inc.

5.66 Scienstry

5.67 Vista Window Company

5.68 Star Hub

5.69 Elisa Corporation

5.70 The SMART Workplace

5.71 NEC Corporation

5.72 Telus Communications

5.73 Tata Consultancy Services Limited


5.75 WRLD3D

5.76 CBRE

5.77 Virtual Operations

5.78 JLL

5.79 Accenture PLC

5.80 Hewlett Packard Enterprise (HPE)

5.81 DXC Technology

5.82 IBM Corporation

5.83 NTT DATA Corporation

5.84 Atos Se

5.85 Capgemini SE

5.86 Cognizant

5.87 HCL Technologies Limited

5.88 Citrix Systems Inc.

5.89 Wipro Limited

5.90 Unisys Corporation

5.91 Infosys Limited

5.92 Intel Corporation

5.93 Oracle Corporation

5.94 Trimble Inc.

5.95 Planon Corporation

5.96 Accruent LLC

5.97 ARCHIBUS Inc.

5.98 NJW Limited

5.99 Indus Systems Inc.

5.100 FM: Systems Inc.

5.101 iOFFICE Corporation

6 Conclusions and Recommendations

6.1 Foundational Considerations

6.1.1 Smart Workplace Principles

6.1.2 Smart Workplace Creation

6.1.3 Smart Workplace Business Strategy

6.2 Building Automation Stakeholder

6.3 Corporate Real Estate Management and Facility Management

6.4 Collaborative Workforce Management

6.5 Organization Wide Synergy

7 Appendix 1: IWMS Market and Solution Analysis

7.1 IWMS Market Evolution

7.2 IWMS Product Matrix

7.2.1 Property Management Software

7.2.2 Facility and Space Management Software

7.2.3 Maintenance Management Software

7.2.4 Technology Management Software

7.2.5 Sustainability and Energy Management

7.3 CMMS vs. EAM

7.4 IWMS Functionality Checklist

7.4.1 Capital Project Management

7.4.2 Property Management

7.4.3 Facility and Space Management

7.4.4 Maintenance Management

7.4.5 Sustainability and Energy Management

7.4.6 Cross-Functional Capabilities

7.5 IWMS Life Cycle Cost and Saving Analysis

7.5.1 Cost Analysis Components

7.5.2 Cost Analysis Metrics

7.5.3 Cost Analysis Structure

7.5.4 Cost Savings Structure

7.6 IWMS Pricing Model Analysis

7.6.1 SaaS Deployment Cost

8 Appendix 2: IWMS Technology and Application Analysis

For more information about this report visit

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New Engen Officially Debuts to help customer gathering across all digital channels

New Engen, a cloud-based, cross-channel performance marketing technology company, today officially unveiled its platform, which is already in use by major brands including 1-800-Flowers, The Hershey Company, TUMI, Timbuk2, FanDuel, and Universal Music Group to acquire new customers and drive revenue, with unsurpassed efficiency. New Engen elevates all marketers – no longer limiting them to an isolated channel-view – and allows them to combine unbeaten AI technologies built by marketers for marketers. New Engen has the expertise and proven track record to accelerate customer acquisition and improve spend efficiency across all digital channels. New Engen offers its customers an all-in-one platform with the best tools for every stage of a campaign, from creative concept and video production to 24/7 bidding, testing and optimization.

Digital Media Solutions Acquires Digital Performance Advertising Network W4

Digital Media Solutions, LLC (DMS), an industry leader in the world of customer acquisition and retention that helps clients maximize their digital marketing to beat the competition and accelerate growth, announced that it has acquired W4 Performance Ad Market (W4). W4 helps advertisers acquire new customers while enabling digital media publishers to monetize traffic on a results-based, cost-per-action (CPA) basis. In addition to a robust technology platform created to manage, track and optimize online response-based campaigns, W4 offers one of the broadest mixes of performance-based online advertising campaigns for brands including AARP, ADT, Aetna, American Standard, Anderson Windows, Choice Home Warranty, Credit Sesame, DISH Network, Fidelity, Loan Depot, McAfee, Microsoft, Netflix, Symantec and Terminix. Acquiring W4 gains DMS newly expanded distribution across a multitude of online channels, allowing the company to control hundreds of millions in online advertising spend.

“W4 has an incredibly talented team deploying impressive, proprietary advertising technology to deliver billions of clicks and millions of consumers through an expansive network of online publishers and digital channels,” said Joe Marinucci, CEO of Digital Media Solutions. “This is a game-changer acquisition for us. DMS and W4 will now create more opportunities to drive high-volume marketing results, as part of our strategic plan to strengthen our performance advertising offerings to clients and publishers across the internet.”

W4’s Santa Monica, Calif. headquarters will continue to operate independently, with all current employees, and will create additional jobs as part of DMS, expanding both its technology and sales teams.

“This transaction confirms W4’s leadership position, and joining forces with a company like DMS provides a perfect opportunity to expand our publisher network with the full deployment of our proprietary platform,” said Jason Durant Walker, Co-Founder and CEO of W4 Performance Ad Market. “We’ve got the most experience in the business, and our technology brings everything we know to the table, benefiting all W4 advertisers and publishers, as well as all DMS business units going forward.”

According to the IAB, digital advertising spending grew 21% to $88 billion in 2017, while TV and print advertising continued to decline. DMS and W4 are now poised to take greater advantage of the growing digital advertising marketplace through the integration of core technologies and consolidation of services for advertisers across online advertising channels.

DMS continues its rapid growth trajectory and has been recognized on the Inc. 5000 list of the fastest-growing private companies in America for the past four years in a row. Since its inception, DMS has evolved into a full-service online advertising provider that combines performance marketing, digital agency services and marketing technology allowing clients to meticulously target and acquire the right customers.

About W4 Performance Ad Market

W4‘s online performance advertising network provides a results-based advertising solution to brands including Fidelity, McAfee, Aetna, ADT, Terminix, Netflix, Microsoft and AARP, as well as traffic monetization solutions for its publishing affiliates in social media, search, mobile, display and other channels. W4 was named the 9th fastest-growing private company in the Los Angeles area by Inc. magazine, 25th fastest grower in ad-tech and 152nd nationally. W4’s founders have landed internet companies on the Inc. 500 list three times before, once ranked as the 10th fastest growing company in the country.

About Digital Media Solutions

Founded by a team of lifelong athletes, Digital Media Solutions, LLC (DMS) is an industry leader in the world of customer acquisition and retention that helps clients maximize their digital marketing to beat the competition and accelerate growth. The company’s set of proprietary assets and capabilities in the world of performance marketing, digital agency services and marketing technology allows clients to meticulously target and acquire the right customers. DMS relentlessly pursues flawless execution for top brands within highly competitive industries. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list in 2014, 2015, 2016 and 2017; the Tampa Bay Business Journal’s TBBJ 200 List in 2015, 2016 and 2017; the Entrepreneur magazine 360 list in 2017; and a top 10 ranking on the 2015 and 2016 Florida Fast 100 lists. Named one of America’s “Best Places to Work” in 2017 by Inc. magazine, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital and marketing spectrum. The company continues to deliver on its strategic mission, which is backed by its board of investors including multi-billion-dollar Canadian private equity firm Clairvest Group. For more information about DMS, its consumer finance-focused division Best Rate Referrals, affiliate network W4 Performance Ad Market, education-branded platforms including or the performance marketing technology Sparkroom, visit Keep up with DMS news at and connect with us on LinkedIn at

© 2018 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.


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Lattice Engines Accelerates Revenue and Customer Growth in First Half of 2018

Lattice Engines Accelerates Revenue and Customer Growth in First Half of 2018

Lattice Engines, the leading provider of AI-powered Account-Based Marketing (ABM) solutions, announced increased business momentum in 2018 after a stellar 2017. The company increased quarter over quarter bookings by 2x and is on track to be cash flow positive in Q3 2018.

“B2B marketers are increasingly seeking to execute an account-based marketing and sales strategy at scale. They realize the need for a trusted AI-foundation to better understand their target audiences and the best ways to engage with those audiences,” said Shashi Upadhyay, CEO at Lattice Engines. “We are especially excited to see that more and more enterprises are adopting AI and data insights from the Lattice platform to deliver on the holy grail of 1-to-1 omnichannel experiences across the entire buyer’s journey.”

“AI and data are real game changers when it comes to creating higher quality B2B sales opportunities. Not only can we objectively identify which leads should be prioritized for engagement, but we can also significantly enhance marketing and sales automation with real time scoring,” said Laura Wang, VP of Digital and Marketing Operations at MariaDB Corporation.

Also Read:   Making of a Successful Marketing Leader

This explosive growth results from some key achievements and milestones the company achieved in the past quarter:

  • Launched Lattice Atlas – a single ABM platform that combines 1st and 3rd party data to generate segmentation and personalization for orchestrated omni-channel campaigns
  • Evaluated as a leader and strong performer for AI and Account-Based Marketing by a highly-regarded independent research firm
  • Published The Revenue Acceleration Rules, a book created for B2B marketing executives looking to jumpstart their 1:1 marketing programs with ABM and AI
  • Named High Performer by G2Crowd based on 4.5 out of 5 star ratings from real verified Lattice customers
  • Joined the Marketo Accelerate program as the industry’s first Martech partner accelerator, which enables Marketo customers to infuse campaigns with AI-driven data insights, allowing them to engage the right audiences in real-time with personalized messages.

About Lattice Engines

Lattice’s advanced suite of AI-powered Account-Based Marketing (ABM) solutions are built to drive 1-to-1 experiences across the entire buyer’s journey. Our platform helps customers personalize digital experiences to increase the efficiency of their sales and marketing teams by prioritizing contacts for lead and account-based (ABM) programs, identifying net new contacts, implementing cohesive omni-channel campaigns and increasing customer lifetime value. With an unrivaled track record of success and expertise, Lattice is the leader in providing AI-enabled ABM solutions. Customers including Dell, Adobe, PayPal, and SunTrust Bank use Lattice to personalize their marketing and sales conversations with thousands of accounts at scale. Lattice is a Salesforce Gold partner, a Marketo Accelerate Partner and is headquartered in San Mateo, CA. To learn more, please visit and follow @Lattice_Engines.

SOURCE Lattice Engines

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