BizCom Associates, an award-winning Dallas- Fort Worth PR and marketing communications agency, today announced the launch of a digital division, Digital BizCom.

BizCom Associates Announces Launch of Digital Division

Digital BizCom Designed To Help Franchise Chains, Entrepreneurs And Other Innovative Business Leaders Better Understand And Use Social Media And Other Digital PR and Marketing Tools

BizCom Associates, an award-winning Dallas- Fort Worth PR and marketing communications agency, today announced the launch of a digital division, Digital BizCom.

Morgan Butler, director of digital services for BizCom Associates, leads the new division, which focuses on helping businesses of all sizes better understand and use social media as well as other online tools to most effectively market their products and services.

Among the services offered by Digital BizCom are social media analysis, consulting and implementation, influencer campaigns, content creation, and affordable digital advertising.

BizCom Associates has already been providing many of these services to clients such as Mr. Gatti’s, the Allen Americans professional hockey club, Gigi’s Cupcakes and Rug Doctor. Based on the results generated by those programs and the requests for additional programs, BizCom CEO Scott White said it made sense to create an entire division that could focus on this growing need.

“While traditional PR and marketing communications remain a key part of BizCom’s services, this division allows us to serve the growing needs of businesses trying to understand how to take advantage of emerging digital marketing tools,” White said.

About Digital BizCom

A division of BizCom Associates, Digital BizCom helps disruptive brands, dynamic entrepreneurs, innovative franchise chains and other creative business leaders better understand and use social media, partner with influencers, and take advantage of emerging online tools to market their products and services. The division creates digital marketing programs and puts them into action while helping clients understand the data so they can see what is working, what isn’t working and, even more importantly, why or why not. Past and current clients include Mr. Gatti’s, the Allen Americans professional hockey club, Gigi’s Cupcakes and Rug Doctor. More information is available at digitalbizcom.com.

SOURCE BizCom Associates

Related Links

http://digitalbizcom.com

SOURCE URL : https://www.prnewswire.com/news-releases/bizcom-associates-announces-launch-of-digital-division-300710764.html

RocketDocs Launches New Brand

RocketDocs Launches New Brand

Customer Appetite for Expanded SaaS Offerings Leads to Name Change

RocketDocs, Inc. announced today that it has changed its name from Proposal Software to better reflect the expanding breadth of offerings on its SaaS platform. Driven by the needs of its enterprise users, RocketDocs continues to serve RFP and proposal teams while also addressing the needs of other customer-facing teams, including sales, sales operations, sales engineering, professional services, customer success, marketing, and technology.

First to market in the proposal automation space over 15 years ago, RocketDocs initially succeeded in serving B2B enterprises responding to a high volume of RFPs.  Over time, an influx of DDQs and security questionnaires as well as demands for custom presentations, statements of work, and proactive proposals led RocketDocs users to request automation tools to support these additional types of customer requests.

PJ Bellomo, CEO of RocketDocs, observed “If you peek inside a B2B enterprise, you’ll find most customer-facing teams struggle daily with content chaos. Firms coach knowledge workers to repurpose content and avoid reinventing the wheel. But 30 years into a computing revolution, talented professionals trudge through electronic repositories on a scavenger hunt for the right content. If successful, this hunt leads to a tedious and iterative chore of cut, paste, and reformat to assemble customer-ready documents. It’s silly, slow, and frustrating.”  According to analyst firm SiriusDecisions, 60 to 70 percent of content in B2B organizations goes unused, largely because employees can’t find it or don’t know it exists.i

Committed enterprises have reported dramatic improvements in speed and accuracy with document automation. In 2017 a Fortune 500 firm deployed a RocketDocs offering to automate its process for proactive sales presentations and proposals.  Previously, the process took an average of 10 hours to produce customer-ready documents; and despite the 10 hours, the documents contained an intolerable level of content inaccuracy.  The RocketDocs solution cut process response time to 1 hour while driving content accuracy above 99%.  Given the thousands of customer-facing employees affected by the process improvement, the financial impact equated to an unheard-of 14-day payback period.

“When firms commit to improving the speed and quality of their customer responses, they get wins on several fronts. Customer satisfaction goes up and attrition goes down. Costs stabilize or decrease. Sales cycles shorten and win rates increase. We’ve seen a number of enterprises wrap their arms around the content chaos and document automation challenge to ultimately yield 10x gains,” Bellomo added.

At its upcoming user conference in late September, RocketDocs will share its product roadmap with existing and prospective customers. The company plans to announce a series of enhancement to its flagship proposal automation tool along with three new SaaS offerings planned for release over the next three quarters.

About RocketDocs 

Originally founded as Proposal Software, RocketDocs serves B2B enterprise customers who need to improve the speed and quality of their responses to customers.  RocketDocs combines SaaS technology with best practices to deliver improved speed and accuracy for RFP and proposal teams as well as other customer-facing teams, including sales, sales operations, sales engineering, professional services, customer success, marketing, and technology.  Visit www.rocketdocs.com for more information.

Media Contact: 

Ellie Whims  

RocketDocs  

203.604.6597 ext 708

i Source:  https://www.salesforce.com/quotable/articles/how-to-remember-sales-training/

SOURCE RocketDocs

Related Links

http://www.rocketdocs.com

SOURCE URL :  https://www.prnewswire.com/news-releases/rocketdocs-launches-new-brand-300710052.html

 

AT&T and RingCentral Extend Relationship to Provide Enterprises with Cloud Communications

AT&T and RingCentral Extend Relationship to Provide Enterprises with Cloud Communications

AT&T (NYSE:T) and RingCentral, Inc. (NYSE:RNG), a leading provider of global enterprise cloud communications and collaboration solutions, are extending their relationship to provide cloud-based communications services to more businesses.

AT&T Office@Hand, based on the global, RingCentral Office® platform, allows employees to work virtually anywhere and enhance their ability to connect with their customers.

This effort is part of AT&T’s strategy to deliver technologies essential to digital transformation through edge-to-edge capabilities. AT&T plans to sell the solution through direct and indirect sales channels to enterprises and to vertical sectors like financial services, healthcare and government.

“Businesses of any size need connectivity and voice to improve their ability to compete. AT&T Office@Hand is flexible and easy to manage,” said Mo Katibeh, chief marketing officer, AT&T Business. “Working with RingCentral means we can deliver cloud communications andcollaboration solutions to even more businesses to help their workforces be more productive, no matter where they are.”

As leaders in the voice and collaboration space, RingCentral and AT&T are mobilizing the way people collaborate. AT&T Office@Hand means one-stop shopping. It provides mobile-first voice, video, conferencing, messaging, and team collaboration – served on an open platform.

“Through AT&T Office@Hand, we’re connecting more businesses with RingCentral’s innovative cloud communications and collaboration solutions, empowering them to communicate more effectively internally and externally,” said Vlad Shmunis, founder, chairman and CEO of RingCentral. “Now, AT&T’s business customers will have broad access to RingCentral’s industry leading technology for greater business outcomes.”

Source Url : https://www.telecompetitor.com/att-and-ringcentral-extend-relationship-to-provide-enterprises-with-cloud-communications/

Gaming Innovation Group Launches GiG Comply and Signs

Gaming Innovation Group Launches GiG Comply and Signs With Mr Green as First Client

Gaming Innovation Group Inc. (GiG) has signed an agreement with Mr Green, one of the brands of MRG Group (MRG), for the provision of its newly launched, innovative B2B marketing compliance technology, GiG Comply.

This monitoring service is designed in response to operators’ needs to further strengthen control over third party advertising and brand protection. GiG Comply drives responsible gaming by providing improved visibility of where and how brands are being advertised. The service helps protect them from promotion on websites which are not brand-safe. It also protects from misleading advertising in their name and helps them to adhere to complex advertising standards in their regulated markets.

This scalable tool is based on cutting-edge technology, putting flexibility in the hands of the operators who can set up their own criteria and checklist parameters to scan and check affiliate websites or any requested domains on a daily basis. This will allow them to scan for anything they need, such as ensuring responsible gaming measures are visible on relevant pages or that terms and conditions are correct and up-to-date.

Jesper Kärrbrink, CEO Mr Green Ltd comments; “We always look for ways to improve our Green Gaming thinking. By using this technology, we can ensure that traffic coming to our brand does so in a compliant and green way.”

Richard Brown, Chief Digital Officer at GiG commented: “We’re immensely proud to expand our partnership with Mr Green to include GiG Comply services. Mr Green is already well-known in the market for having sustainability at the heart of its business and, as the first customer to sign up with GiG Comply, Mr Green is now also an early leader in using new technology to help strengthen its marketing compliance.”

For further information, please contact:

Robin Reed

CEO of GIG

+356-9999-0382

robin@gig.com

Richard Brown

CDO of GIG

+356-9901-570-35

richard.brown@gig.com

Anna-Lena Åström

GIG Head of IR & Corporate Communications 

+356-796-998-48

anna.lena@gig.com

About Gaming Innovation Group (GiG):

Gaming Innovation Group Inc. is a technology company providing products and services throughout the entire value chain in the iGaming industry. Founded in 2012, Gaming Innovation Group’s vision is ‘To open up iGaming and make it fair and fun for all’. Through our eco-system of products and services, we are connecting operators, suppliers and users, to create the best iGaming experiences in the world. Gaming Innovation Group operates out of state-of-the-art offices in St George’s Bay, Malta and is listed on the Oslo Stock Exchange under the ticker symbol GIG.

For more information about GiG and our services also see: https://www.gig.com/

This information was brought to you by Cision http://news.cision.com

http://news.cision.com/gaming-innovation-group/r/gaming-innovation-group-launches-gig-comply-and-signs-with-mr-green-as-first-client,c2604038

SOURCE Gaming Innovation Group

Related Links

http://www.gig.com/

Source:

https://www.prnewswire.com/news-releases/gaming-innovation-group-launches-gig-comply-and-signs-with-mr-green-as-first-client-300704700.html

Litmus Unveils New Integration With Salesforce Marketing Cloud

Litmus Unveils New Integration With Salesforce Marketing Cloud

Salesforce customers to access the power of Litmus without leaving Marketing Cloud

Litmus, a leading platform for email creation, testing, and analytics, has introduced a new integration with Salesforce Marketing Cloud, allowing for an efficient and automated way for marketers to test campaigns, troubleshoot emails, and streamline workflows within Salesforce Marketing Cloud.

Litmus is focused on increasing email marketers’ productivity by enabling them to work where they want to work, including within Marketing Cloud. Bringing the power of Litmus directly into Marketing Cloud enables marketers to test and optimize complex email marketing campaigns in over 70 popular webmail clients, mobile apps, and desktop environments. By integrating Litmus with Marketing Cloud, marketers can connect the tools and workflows they need in one place and accelerate the development of compelling and personalized email campaigns.

“As a leader in email marketing software, Litmus continues to meet the needs of email marketers in a rapidly changing environment by integrating with Salesforce Marketing Cloud,” said Litmus CEO Erik Nierenberg. “Our integration not only provides a great development experience for the email marketer, but also optimizes the subscriber experience for their audiences.”

Email marketing teams can now:

—Test common personalization and dynamic content variations. Marketers can ensure emails look great for subscribers, no matter their unique personalization requirements or the clients or devices they use to open emails.

—Tackle edge case scenarios. Non-standard data formats like hyphenated names, international shipping addresses or special characters can break even the best template. The ability to easily test dynamic content allows marketers to address edge-cases in popular reading environments to ensure templates are scalable and flexible.

—Utilize the power of modular design. Reusing modules and code snippets across emails can help speed up the build process significantly. Utilizing the same code across campaigns makes it important to ensure that it looks great and works well anywhere. Adding Litmus Email Previews to the pre-send test process provides additional visibility into template and brand consistency.

“Our customers need to rapidly produce high-quality, personalized email campaigns,” said Blake Miller, Director of Product Marketing, Marketing Cloud at Salesforce. “We’re excited that Marketing Cloud customers now have access to testing services from Litmus, right within the platform they use every day.”

“We produce a high volume of email marketing campaigns. The process is complex and requires us to switch between tools in order to develop the most personalized content, which is time-consuming,” said Amy Holden, Digital Marketing at Adventist Health System. “With Litmus integrated into Marketing Cloud, we don’t have to interrupt our workflows and have reduced our development times significantly while delivering the brand experience our customers expect.”

Salesforce, Marketing Cloud and others are among the trademarks of salesforce.com, inc.

Media: Contact Justine Jordan at justine@litmus.com

About Litmus

Litmus provides powerful tools for email creation, testing, analytics, and collaboration, empowering marketing teams to confidently deliver increased subscriber engagement and campaign ROI while ensuring brand consistency. Backed by $49M from Spectrum Equity, Litmus is used by major global brands across every industry that trust its Email Creative Platform to make their email better, including 9 of the top 10 ecommerce brands, 7 of the top 10 technology companies, and 23 of the top 25 US ad agencies. Learn more about Litmus at litmus.com, subscribe to the Litmus blog, or follow us on Twitter.

SOURCE Litmus

SOURCE URL : https://www.prnewswire.com/news-releases/litmus-unveils-new-integration-with-salesforce-marketing-cloud-300703685.html

digital marketing

CHALLENGES OF AN ALL-IN-ALL DIGITAL LAYOUT

Since the arrival of the cutting edge marketing, Marketers have longed for having the capacity to see precisely which battles brought about deals, and how their different endeavors impacted the respective consumer choices. In this impeccable world, they’d pipe their spendings to high-performing stations in light of their essential objectives, regardless of whether that was sales, brand awareness or lead generation, and de-accentuate the rest.

Marketers are no outsiders to attribution. The ascent of computerized advertising brought greater reception into campaign completion and execution, however, attribution has missed the mark regarding having the capacity to show genuine closed loop results. It remains absurdly complex to join together the greater part of the different communications a man makes with an organization’s crusade over numerous locales and advertisement stages to effectively property a deal or conversion.

This multifaceted nature detonates when Marketers endeavor to credit their digital campaigns for expanded base traffic and at last, sales. Here’s the reason.

Sourcing the flag

Coordinating a computerized battle to an in-store buy with any level of conviction requires matching up purpose of-offer information to a digital identifier,

There is no one-to-one connection at scale here, such a significant number of organizations endeavor to coordinate client records in light of hashed (anonymized) email addresses. With each endeavor to coordinate dissimilar information sources, the quality and size of that board diminish. Maybe while paying with a cell phone at checkout achieves broad shopper selection, this will however change.

Today, most organizations work to demonstrate online-to-offline attribution by estimating the adjustment in base traffic. This is done principally through estimation of GPS lat/long information focuses and WiFi associations, with a few information additionally originating from Bluetooth reference point communications.

The test here is guaranteeing that your source information is both exact and protection agreeable. 5G has been built up to convey more prominent precision, however, the truth will surface eventually whether it will satisfy its guarantee. The best suppliers in this space experience substantial building endeavors to screen out even the low-quality data, regardless of whether it be low-precision, restricted scale or fragmented. This prompts the second test.

Statistical Significance:

Obtaining astounding information signals and coordinating those crosswise over gadgets and point of sale frameworks radically lessen the extent of the board used to gauge attribution. We’re talking small numbers here, and an advertiser may just have the capacity to gauge single-digit rates of their base traffic regardless.

To quantify that target consumers requires an opted-in location sharing gadget, a profoundly precise area flag (GPS information debases inside because of flag quality), exact across the nation fabricating impressions to affirm the visit and forward business data to affirm the location is still in business.

Weighting other promoting efforts

Lamentably for those looking for the attribution Holy Grail, Marketers don’t convey one campaign crosswise over one channel. They run campaigns crosswise over Google, social media, advertisement networks, print, TV, and radio.

How does an advertiser consider, catch and adjust those touch focuses, and afterward appoint the fitting weighting to each?

The way ahead

However given these difficulties, Marketers properly noise for more attribution arrangements and more execution situated crusades. The business groups pitching offices and brands would love to give a comprehensive attribution arrangement so Marketers could know where to contribute extra resources and what necessities to enhance when things don’t go as arranged.

The establishment of significant online-to-offline attribution arrangements will be precise, clean and privacy compliant GPS data.

Digging upon this, the innovation will propel, the storehouses of data will merge, and the information will develop in scale and amount.

In the long run, as campaign pan out, Marketers will have the capacity to detect the patterns, take after their hunches, add to the already presented data, and make changes in a likely manner. As of now, we are not quite there yet.

blockchain

Hyperion’s mapping system aims to revolutionize how maps are made – and monetized

Hyperion, an open blockchain-based mapping architecture, has ambitious plans to fundamentally transform how maps are made – and how the global market for maps and map technology operates. Hyperion’s unique technology, which enables a completely decentralized, self-governing global map that users anywhere can contribute to, edit or utilize for their own needs, and share the economic value, promises a radical change in the process of how maps are made and managed.

At present, there are more than 2 million apps in circulation – but almost every single one is based on either Google Maps architecture or major Chinese map services including Gaode, Baidu and Tencent.

This creates a highly concentrated and controlled system for managing and accessing vital business data such as maps, and Hyperion sees its opportunity in disrupting this centralized system.

At present, the map industry has a high technical threshold and significant barrier to entry – the physical challenge of acquiring mapping data for every town, village, and building globally. However, building on the massive bank of data accumulated by Mapxus, the largest open indoor mapping platform in the world which was established by the founder of Hyperion in 2016, Hyperion has an immediate competitive advantage. By applying its collaborative map-making technology on top of this base layer of information, Hyperion is creating an immediate, viable, and open-source alternative to the expensive and highly controlled mapping systems offered by the traditional providers.

The Hyperion ecosystem addresses a number of key pain points in mapping development. First, the cost of developing and maintaining detailed, up-to-date maps using a top-down model is hugely expensive and inefficient, requiring mapping companies or governments to dispatch staff to gather information locally. Second, this model makes it difficult to ensure that maps are accurate or up-to-date, since resources will be allocated to maintaining different parts of the map at different times. Third, current mapping infrastructure is controlled by governments or private companies, creating barriers for other users to access or utilize these maps.

Hyperion addresses this using a three-stranded model which it calls the ‘Hyperion Trinity’. The trinity consists of (1) mapping technology that allows anyone to partake in the development and maintenance of the maps, (2) an economic model to incentivize and rewards contributors to the development of the maps, and (3) robust community structures to empower a self-governing ecosystem.

To date, Hyperion’s map data covers all outdoor space around the entire globe, as well as indoor maps for more than 2,000 buildings totaling over 100 billion square meters. These figures will grow exponentially with the development of the project. In the future, Hyperion will generate more than 1 million Dapps or Apps, making it the world’s largest underlying public chain.

The technology is backed by a number of leading investors including Hayak, Dfund, Float Capital, Du Capital, Biaozhun Capital, and Collinstar Capital.

Isaac Zhang, the founder of Hyperion, said:

“By liberating maps from the traditional highly controlled model, we intend to fundamentally transform the global economy. We believe that map data should be open and accessible to all, and that by doing so we will unlock massive untapped value in the products and services we or other parties can build on this data.”

Excellent Team with the Best Specialists in the Field

Hyperion’s team consists of senior experts from blockchain based mapping systems, blockchain technology, growth hackers, and global marketing. Issac Zhang, the CEO of Hyperion, is the former co-founder of Mapxus — the largest decentralized indoor mapping platform in the world. Eric Huang, the COO of Hyperion, built his career on implementing large-scale distributed computing – including co-founding Mobvista, the largest mobile marketing platform in Asia. Zou Guangxian, the CTO of Hyperion, was previously the head of the gaming division at Netease and the former co-founder of AIPAI, one of the largest gaming video sharing platforms in ChinaKai Law, the CMO of Hyperion, holds a double Master’s of Media and Business from Loughborough University in UK. He was also the co-founder of Liuxuebao, the largest study-abroad SAAS platform in China.

Source Url

https://www.prnewswire.com/news-releases/hyperions-blockchain-based-distributed-mapping-system-aims-to-revolutionize-how-maps-are-made—and-monetized-300699247.html

GDPRs: TrustArc expanding its channel program, Qualys adding new features to its SAQ, a cloud-based app

A Week filled with GDPRs: TrustArc expanding its channel program, Qualys adding new features to its SAQ, a cloud-based app and much more.

A quick look at the week where many companies adapted to the new General Data Protection Regulation(GDPR).

TrustArc expanded the popular TrustArcConnect, a partner program to meet a tremendous growth in global demand for privacy technology solutions. This program will motivate resellers, system integrators, digital corporations, law firms, and consultancies to expand their privacy technology products and services.

MarkMonitor presented a new technological solution to make the whole process of how brands are protecting themselves online simple. As we all know, WHOIS database was only limited after the General Data Protection Regulation came into action, brands will now be able to get the domain related information which will help them fight against the fraudulent and counterfeit activities, which will save them both time and resources.

Security Assessment Questionnaire or simply SAQ, which is a cloud-based app from Qualys, has been introduced with some new features, which will now allow users to achieve a great look at the data across their own network and supply chain for GDPR compliance. New GDPR supporting SAQ templates and a purpose-built dashboard will allow users to know the status of their own business and procedural readiness for GDPR, and also of their vendors.

The Privacy Awareness Academy announced that it is now sponsoring a new social media awareness campaign which is specially designed to educate and make business owners aware of the new GDPR. The Academy’s new campaign on Social Media platforms, named, Wake-Up-Call, will be using a suite filled with some innovative and high-visibility micro-learning tools.

Egnyte introduced some new functionalities, out of which, a super useful functionality will give businesses the power to identify GDPR-sensitivity content in just minutes. A great thing about Egnyte protect is that it uses an extremely advanced machine learning way which quickly grasps the common areas where sensitive information may be present in their content repositories.