affinio joins adobe and episerver

Affinio joins Adobe and Episerver in Microsoft’s New Intelligent Customer Journey

Affinio Selected as part of Microsoft’s Intelligent Customer Journey for Retail, providing a new level of customer intelligence to retailers.

HALIFAXSept. 12, 2018 /PRNewswire/ – Affinio, Inc., the AI-Powered Consumer Intelligence Platform, today announced it has been selected as part of Microsoft’s Intelligent Customer Journey for Retail alongside Adobe and Episerver. The Intelligent Customer Journey for Retail provides Microsoft’s retail customers with a seamless, personalized shopping experience across every step of their shopping journey.

In April 2018, Affinio announced its offering with Microsoft’s Global Consumer Goods and Retail Solutions teams on Microsoft AppSource, an online cloud marketplace providing tailored line-of-business solutions. Today, as an addition to the Intelligent Customer Journey for Retail, Affinio is continuing to help Microsoft customers gain a better understanding of the behaviors, interests, and affinity patterns laying hidden within their customer data sets.

“Our team is thrilled to be working with Microsoft, Adobe and their retail and consumer good customers. Our solution will help them power high-performing marketing strategies with built-in AI technology that uncovers and visualizes unique consumer segments based on their common behaviours, interests and affinities.” shares Tim Burke, founder and CEO of Affinio.

Duncan Taylor, Global Industry Director’s Lead, Microsoft Global Industry Marketing, Microsoft Corp. said, “Affinio’s addition to the Intelligent Customer Journey will provide tremendous value to our customers. Their AI-driven solution reveals those hidden consumer insights that will help our retail and consumer goods customers develop compelling marketing strategies that enable personalization-at-scale.”

Visit Affinio on the Microsoft The Intelligent Customer Journey for Retail page. To learn more about Affinio,

About Affinio

The Affinio AI-Powered Consumer Intelligence platform helps marketers gain a deep understanding of consumers based on their behavioral patterns, interests, and affinities. Using our patented Graph technology, segmentation and visualizations, Affinio reveals naturally-forming clusters within any consumer data set without ever being told what to look for. Affinio is trusted by customers worldwide including BBC Studios, Unilever, and Lionsgate.

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Customer Experience Platform CloudCherry Raises $9 Million in Series A Funding

Customer Experience Platform CloudCherry Raises $9 Million in Series A Funding

Funds will be used to accelerate growth and further expand predictive capabilities

CloudCherry, the Customer Experience Management (CEM) platform that combines customer journey mapping, out-of-the-box integrations, and predictive analytics to provide unparalleled speed-to-insight, today announced they have raised $9 million in Series A funding. The investment is led by Pelion Venture Partners with additional funds coming from existing investors: Cisco Investments, Vertex Ventures and IDG Ventures India. Donald Tucker, Head of Collaboration Corporate Development and Venture Investments at Cisco, and Brett Wingo, Senior Vice President, CX Platforms at Cisco, will both join the CloudCherry Board of Directors as Observers.

CloudCherry’s revenue has more than tripled over the past twelve months. The company has added to its customer roster global iconic brands such as Puma, Cisco, DBS Bank and Petronas; and has gained deep mid-market traction in the credit union segment with customer wins such as Clearview and Solarity.

In an economy where customer experience trumps price and product, the CloudCherry platform helps these organizations exceed customer expectations and deliver business outcomes through its three pillars of customer experience:

  • Measuring the Customer Journey: Understanding the customer experience through a continuous collection of moments across their journey.
  • Gaining a 360o of the Customer: Bringing disparate data together to enable actionable insights, proactive support and advanced marketing automation.
  • Becoming Predictive: Understanding predictively how changes to the customer experience will affect outcomes and impact financial metrics.

“Great companies combine visionary products that solve difficult problems; a strong, execution-focused management team; and a culture that attracts brilliant, passionate people determined to succeed and change the world for the better,” said Chris Cooper, Partner at Pelion Venture Partners. “In CloudCherry, we believe we’ve found this perfect storm and are excited to work with Vinod and his team to create the next global Customer Experience (CX) market leader.”

“In less than two years, we’ve taken market share from older, established players; drawn attention and coverage from the leading analyst firms; and have established partnerships with industry behemoths including Microsoft and Nielsen,” added Vinod Muthukrishnan, Founder and CEO at CloudCherry. “We are excited to have a partner like Pelion who share our values, match our passion, and provide the know-how and network to help us accelerate our next phase of growth.”

CloudCherry will use the capital to build on its early successes and aggressively grow its North American Sales and Marketing teams, build out its go-to-market capabilities, and expand its technological lead through a laser focus on Data Sciences for CX.

According to Julian Poulter, research director at Gartner, “The Customer Experience Relationship Management market grew 15.5% to $42.14 billion, the largest software market tracked by Gartner, with SaaS’s agility and flexibility being big drivers.” Pratima Amonkar, Regional Director – Cloud Solution Partners at Microsoft added: “Our partnership with CloudCherry seeks to deliver value to our enterprise customers and help transform businesses. With a truly innovative approach to customer experience management, CloudCherry’s platform provides business outcomes across industries. By leveraging intelligent Azure Cognitive Services, the CloudCherry solution delivers predictive analytics that has impactful results.”

To learn more about CloudCherry, visit

Gartner Market Share Analysis: Customer Experience and Relationship Management Software, Worldwide, 2017, July 2018.

Media Contact:

Dawn Poulos


SOURCE CloudCherry

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Eddy Alexander and Onward NRV Receive 'Best in Class' Marketing Award From SEDC

Eddy Alexander and Onward NRV Receive ‘Best in Class’ Marketing Award From SEDC

Eddy Alexander and Virginia’s New River Valley take home three Communications Awards from the Southern Economic Developers Council

Eddy Alexander, a full-service marketing, advertising, and public relations firm headquartered in Roanoke VA, and their client, Onward NRV, a nonprofit regional economic development alliance headquartered in Blacksburg, VA, have been honored by the Southern Economic Development Council (SEDC) with three Communication Awards, including a highly coveted “Best in Class” trophy.

At the 2018 annual SEDC conference in Mobile, Alabama, Onward NRV’s New River Valley branding package, including both a comprehensive regional branding effort and the Onward NRV organizational rebrand, was presented with a “Best in Class” distinction in the small cities and regions category. This category represented all communities with 500,000 or fewer residents.

Virginia’s New River Valley’s promotional materials were compared against other economic development marketing, advertising, and public relations efforts from across 17 southern states and the District of Columbia.

The Eddy Alexander/Onward NRV team was also honored for the NRV’s new website,, and the Onward NRV’s new targeted industry brochures, both of which were independently recognized with Awards of Excellence.

“Working with Eddy Alexander was great. They really captured the essence of Virginia’s New River Valley,” Onward NRV’s Executive Director Charlie Jewell said. “This comprehensive effort helped us refine our messaging, clarify our value proposition, and rally our stakeholders. The river stone design is very creative and versatile. I couldn’t be happier with the final outcome.”

The Southern Economic Development Council is the oldest and largest regional economic development association in North America. Judges for the Communication Awards competition are economic development consultants, practitioners and design professionals from across the southern U.S. that work with clients in developing strategies for growth in their communities. Judging criteria for the SEDC Communication Awards included graphic appeal, message clarity, information quality, positioning/differentiation, and format.

About Eddy Alexander:

Eddy Alexander, is a full-service marketing, advertising, and public relations firm founded in Roanoke, Virginia in 2011. Serving a wide variety of prestigious clients from varied industries, specializations, and regions around the world, Eddy Alexander combines the best of growth strategy and management consulting with comprehensive marketing and communications services to deliver strategic, measurable, and meaningful business results.

Media Contact:

Jackie Le

540-404-8152 ext. 1004 (W)

713-304-0066 (C)

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amplero- marketing automation

Amplero Welcomes Ted Bardusch, Pete Baltaxe, to Executive Team

This week Amplero announced the addition of two senior Seattle-area technology executives. Ted Bardusch will join as Head of Engineering and Operations. Pete Baltaxe will serve as Head of Product. Bardusch and Baltaxe will play key roles in the development of new capabilities of the award-winning Amplero AI Marketing Hub.

In concert with the key engineering and product hires, Amplero is releasing its new Amplero Audiences customer marketing analytics product this month, which provides segmentation and behavioral insights based on a customer’s lifetime journey with the brand.

“We’re excited to add Ted and Pete to the team as we launch Audiences,” said Amplero CEO Jamie Miller. “We will be able to accelerate the delivery of tools marketers can use every day to understand their customers and optimize interactions.”

Bardusch has built large, collaborative engineering teams at companies like Marchex, aQuantive, and Amazon. Most recently, Bardusch spent three years at Usermind where he led the engineering team and implemented key data security and privacy initiatives.

Baltaxe joins Amplero from Socedo, where he was Chief Product Officer. Previously, Baltaxe defined and launched the digital music and game download business at Amazon. His experience with marketing technology and with high-volume B2C services will be vital as Amplero expands its reach to customers in retail, media, and consumer tech.

The two newest members of Amplero’s leadership will work in collaboration with Founder and Chief Scientist/CTO, Olly Downs, PhD, to continue implementation of his AI Marketing vision. “It’s a critical time for consumer-focused brands, as they grapple with new types of interactions, heightened consumer expectations of their brand relationships, and unprecedented privacy and security concerns,” said Downs. “Ted and Pete are the kind of technology and product innovators who can help expand how we leverage Amplero’s unique AI capabilities to deliver better ways for marketers to onboard, engage, and retain their customers.”

The new Audiences product is purpose-built with vertical-specific templates and dashboards for marketing, loyalty, and customer experience teams. The initial release focuses on the telecommunications, banking, and retail industries.

Unlike most customer analytics and tagging tools, Audiences is pre-configured to reveal the segments of customers with attributes and behaviors that are most relevant for the marketer.

“Audiences will deepen how brands view their customers’ behavior and drive and evaluate their interactions with them,” said Downs. “While marketers typically get to simple profile segments, with Audiences it is possible to drill in to the granular customer behavior over time that uncovers how customers think and act.”

About Amplero

Amplero lets brands be human again.

Despite the exponential growth of customer data, major brands still fail to understand individual consumers. Moments of interaction on the phone, in the app, or at the store, don’t connect. Each channel of communication is driven by its own data and automation rules.

But where humans and existing marketing systems are overwhelmed, artificial intelligence marketing (AIM) thrives. Amplero enables consumer brands to build lasting relationships at a scale not humanly possible. No more mindless automation. No more fragmented interactions. No more feeling misunderstood.

As a recognized leader in the AIM category, Amplero was named to the “Top 5 Most-Promising AI Startups” by VentureBeat and “CB Insights AI 100” featured in Fortune Magazine. Amplero founder and Chief Scientist Olly Downs, PhD, holds 35 patents in machine learning and computational mathematics.


Customer Data Platform


As a up-to-date digitally aware marketer, you might manage client information that is siloed over various martech databases and stages. The outcome: Fractured client characters that upset your capacity to convey pivotal marketing aspects to clients.

Then, you’re under strain to convey exceptionally customized marketing— at scale and progressively — as clients connect with your image over various channels, regardless of whether it’s social, email, web, or something different.

Progressively, marketing professionals are swinging to a Customer Data Platform (CDP)  for help. A CDP arrangement settles your scattered, siloed client information into cognizant client profiles, stores them in one database, and makes those profiles completely accessible to other martech devices. With a CDP, your association has an arrangement of record — the much looked for after “single wellspring of truth” — that makes your client information genuinely noteworthy.

As research firm Gartner puts it, a CDP can fill in as the keen center point of your martech stack. Different apparatuses go about as the “idiotic spokes,” pulling client information from the CDP to convey the correct promoting substance to the correct client at the opportune time.

Contrasted with individual martech stack tools (otherwise known as the “idiotic spokes) for example, site personalization instruments, CDPs with machine learning have the smarts to give bits of knowledge into past and in addition potential future of the client practices and consumer behavior.

Here are 5 motivations to consider a CDP as your martech stack’s pivot:

CDPs Provide the Utmost Complete View of Your Customer horizon

A CDP gathers and gives you a chance to deal with your associated client’s information crosswise over web, email, social, call focus communications, and different channels. The data contains both known and unknown information that elements the practices, interests and activities of your clients all through their disconnected and online cooperations with your association.

This first-party information gives a fully nuanced perspective of your clients. In that capacity, a CDP gives bound together client information which can be used in 1:1 customized, continuous encounters over numerous promoting channels.

No other innovation can furnish you with such a perplexing, complete perspective of your client that can be utilized in such a significant number of ways. For instance, a DMP is intended to fundamentally secure outsider information about clients alongside your site’s unknown label information. DMPs push that information to show advertising systems for significance in acquisition marketing.

With Machine Learning, You’ll Gain Insights About Your Customers’ Past and Future

Settled client profiles are extraordinary. In any case, they’re just the building obstructs for your prescient showcasing activities.

A CDP that uses machine learning can break down past practices of your clients and give prescient expository markers. With machine learning connected to a database of settled client profiles, you increase noteworthy bits of knowledge that empower you to convey the best client encounter over numerous channels.

For instance, with machine learning connected to client information, you can accurately time an email. The email will arrive in a responsive client’s inbox when he or she is effectively drawn in and prone to purchase.

With a CDP that coordinates machine learning, you’ll create further experiences about clients that can move new substance and battle thoughts. These activities additionally demonstrate that you really comprehend your clients’ needs and interests.

A CDP with machine learning takes a considerable measure of the legwork — and mystery — out of your activity as a computerized advertiser. The CDP consistently finds out about your clients, without you having to physically pre-characterize and rethink standards, for example, “If a client clicks A and does B, they are probably going to make a move C.” That’s the legwork part. Furthermore, such principles are frequently self-assertive and uncertain, requiring a specific measure of mystery on your part.

Your Organization Can Save Money

Great martech suites from significant merchants are regularly at the focal point of an association’s martech stack. In any case, there are impressive drawbacks, beside the way that your client information is frequently siloed in these suites’ databases.

You’re bolted into the merchant’s biological community, which implies you may pass up a major opportunity for rising advances or best-of-breed devices. Any custom capacities require heaps of discussion with the seller and additional expenses, because of the exclusive idea of these suites.

Talking about expenses: Instead of living inside a costly martech suite, you can spare cash by utilizing a CDP at the focal point of your martech stack alongside more affordable, downstream tools and practices (the spokes). Indeed, most advertising and marketing associations (66%) today support a multi-merchant approach versus a conclusion to-end stage from a solitary seller.

You’re in Charge

CDPs don’t require profound specialized aptitudes to convey and oversee, in the same way as other different stages and instruments. Accordingly, a CDP is a “marketer oversaw framework.” The showcasing division can design and deal with the CDP as opposed to depending upon the corporate IT office. You, as a marketing professional, choose what goes into the CDP and what it opens to different frameworks. You can roll out improvements without requesting IT’s consent — giving you more prominent self-governance and empowering you to move substantially more rapidly.

Building Trust With Your Customers

With a CDP as the keen center of your martech stack, you’ll have more significant discussions with clients in the channels they incline towards. From those discussions, you’ll construct trust by demonstrating that you really comprehend and value your client. Trust causes you to increment changes and client reliability, which thusly can help deals — and all that really matters.

Customer Data Platfrom

Lytics Tops Award Count, Receives Highest Scores In Data Quality And Insights In Customer Data Platform Buyer’s Guide

Lytics, the leading CDP for marketers, today announced its exceptional performance in industry research firm The Relevancy Group’s (TRG) CDP Buyer’s Guide for 2018. Lytics had the highest scores in five categories related to customer data quality and insights, and the highest overall scores in customer satisfaction. Lytics also won the most awards among the six vendors in the report, recognizing the CDP leader’s commitment to product innovation, customer education, and outstanding technical support.

TRG analysts Nicholas Einstein and David Daniels highlighted the Lytics user profile visualizations for key user data, as well the content affinity feature which illustrates the results of several natural language processing engines, enabling marketers to serve the most relevant content to each individual user in the channels they prefer. TRG also noted the Lytics campaign orchestration and its customer journey functionality as differentiators that should put Lytics at the top of an organization’s consideration list.

“In addition to Lytics’ advanced customer journey capabilities powered by machine learning, we were impressed with their commitment to customer success, as is evidenced by the praise we heard from customers,” said Einstein.

Also noted in the report was Lytics’ innovative approach to ingesting and exporting data, powered by a rich integration partner ecosystem consisting of over 100 partner technologies.

According to the report by TRG, Lytics beat out competitors in the following categories:

  • Integrated Customer View Quality and Uniqueness: The report highlights Lytics’ strengths in utilizing identity management methods to recognize unknown and known customers as individuals across channels as well as the ability to view individual customer profiles and their transactions, behaviors, and interests.
  • Data Matching, Mapping, and Hygiene Quality and Uniqueness: TRG noted their high degree of confidence in Lytics’ hygiene methods and ability to integrate and map data sources to both inbound and outbound sources, as well as its utilization of AI and machine learning, and its repeatable playbooks.
  • Measurement Uniqueness: Lytics received the highest score for reporting tools including custom dashboards, reporting, and business intelligence visualizations.

Lytics also won the most awards of any vendor featured in the report, including two Gold awards, one for Training & Educational Resources and one for Industry Expertise; and three Silver awards in the categories of Product Innovation, Infrastructure/Stability, and Technical Services.

“We’re gratified that in their evaluation of the leading CDPs on the market The Relevancy Group validated what we—and our customers—have long known: Lytics’ commitment to product innovation makes us a leader in this category,” said Jeff Brown, Lytics Director of Product Marketing.

The report also highlighted the company’s commitment to customer success.

“The customers we spoke with couldn’t say enough positive things about the technology and service they received from the teams at Lytics,” TRG reported. Customers also told the firm that Lytics is “a great partner” and the staff feel like a “real extension of our team.”

The Relevancy Group researched the CDP industry and developed this report over a three-month-long process that combined data from a June 2018 executive survey of over 400 executive marketers as well as demos of all of the customer data platforms named in the report.

The full report is available for purchase and download on The Relevancy Group website. <>

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ON24 Accelerates Growth as Marketers Own More Revenue Responsibility

With almost 40% of marketers directly responsible for revenue, every marketing tactic must deliver a return on investment. That’s why an increasing number of marketers are turning to ON24, the leading marketing technology company helping organizations drive human engagement and deliver actionable data. Through live, on-demand and personalized engagement, businesses of all sizes and industries are leveraging ON24 to generate more pipeline and revenue than any other marketing tactic.

“The era of marketing-as-a-cost-center is over, and making this shift to driving revenue takes a total transformation, from strategy to execution. As a result, marketers are looking for ways to scale human engagement and deliver true ROI for their business,” says Sharat Sharan, CEO and Founder of ON24. “It’s an incredible time to be in marketing, and we’re proud to help marketers everywhere gain key insights into their prospects and customers, read their digital body language, and use those insights to tangibly accelerate revenue.”

The ON24 marketing platform helps marketers create digital experiences that efficiently scale, from live online events to on-demand content libraries across all different mediums and channels. Through these personalized, dynamic interactions, marketers gain the behavioral insights they need to identify sales-ready leads and accelerate pipeline.

ON24, which experienced a 120 percent net retention rate of its customer base in the first half of 2018, has seen significant business momentum as marketers continue to turn to the platform as a way to help them positively impact their bottom line.

ON24’s business growth during this time period includes:

  • 37 percent Year over Year (YoY) in new business bookings in the second quarter of 2018
  • Increased customer adoption leading to a 36 percent YoY increase in annual contract size in the second quarter of 2018
  • Significant growth in international markets, with 35 percent of new bookings coming from EMEA and APAC
  • Rapidly approaching $100M in ARR

The company itself is proof of the impact of effective marketing on revenue, with two-thirds of its won opportunities being influenced by webinar programs. Meanwhile, the company’s new product, ON24 Content Gateway, which launched last year, has also seen compelling gains: doubling its growth in the second quarter of 2018.

In addition, there were several developments that helped fuel this business growth. Already in 2018, ON24 has hosted its second annual Webinar World conference with additional events in SydneySingapore, and London – establishing it as a decorated global event series. ON24 also hired tech veteran Ian Halifax as Chief Financial Officer, as well as Pat Hoey — a sales executive who has served previously at Salesforce, Gartner, and BetterUp — as VP of Sales, Americas.

ON24 passed 1 billion minutes of engagement this year, and now serves more than 2,000 customers worldwide. The company also released its definitive Webinar Benchmarks report, tapping its database of over 100,000 webinars to provide unmatched insights for marketers into how to best leverage webinars to engage prospects and drive revenue.

About ON24, Inc.

ON24 is on a mission to redefine how organizations engage with their audiences, powering interactive, data-rich webinars and content experiences that help people connect on a more human level and make smarter business decisions. Through the ON24 Engagement Platform, marketers can create Live, On Demand and Personalized Engagement, turn it into actionable intelligence and integrate it across their operations. Informed by more than a billion engagement minutes — including 12 million polls, 1.3 million surveys, 1.5 million conversations, and conversion of over 17 million resources — marketers drive more revenue from ON24 Engagement than any other marketing channel. Headquartered in San Francisco, ON24 has a wide global footprint with eight offices in key regions, including LondonMunichSingaporeStockholm and Sydney. For more information, visit

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Chartbeat Announces New Funding to Fuel Growth

Chartbeat, the content intelligence platform for the world’s leading publishers, today announced that the company has closed a $7 million funding round, led by North Atlantic Capital. The capital will enable Chartbeat to accelerate its leadership position in real-time analytics across desktop, social, and mobile platforms.

2018 has seen unprecedented traffic shifts, and Chartbeat provides media organizations with instant insights about content engagement and reader traffic — whether directly on publisher websites or from platforms such as Facebook and Google. Empowered with data, media organizations can better understand, measure, and build business value from the attention earned by their content.

“Our solid revenue growth and product expansion efforts have put us on a bright path forward,” said John Saroff, Chartbeat’s CEO. “We’re thrilled to have North Atlantic Capital behind us as we continue to scale.” Saroff added, “Chartbeat’s analytics enable publishers to connect with valuable readers and grow a sustainable business. We’ll continue to build out our core business while expanding into new areas within mobile and multivariate testing.”

Today’s investment follows a period of rapid growth for Chartbeat, whose customer base now includes the top global media, sports and entertainment brands in over 65 countries. Clients include The New York Times, The Washington Post, The Atlantic and ESPN in the US; the Economist, The Telegraph and The Mirror in the UK; Le Figaro and Le Monde in France, Unidad in Spain; Clarin in Argentina; and The South China Morning Post in Hong Kong, to name a few.

“This is a very strong team – impressively talented and dedicated to solving a real need for publishers,” said Mark Morrissette, Managing Director at North Atlantic Capital. “With such passionate customers, we see a lot of opportunity for Chartbeat to expand both within its base and into adjacent markets. This is a great fit for us.”

This late stage funding brings the total amount of money Chartbeat has raised since 2009 to $38 million. North Atlantic will immediately join Chartbeat’s Board of Directors as a board observer, along with investors and board members DFJ, Index Ventures and Betaworks, and board observer Harmony Partners.

About Chartbeat

Chartbeat, the content intelligence platform for publishers, empowers media companies to build loyal audiences with real-time and historical editorial analytics across desktop, social, and mobile platforms. Chartbeat helps digital publishing organizations understand what, within their content, is keeping people engaged. Partnering with thousands of customers across 65 countries, Chartbeat’s real-time and historical dashboards, in-depth headline testing and in-page optimization toolsrobust reporting, and APIs help the world’s leading media organizations understand, measure, and build business value from the attention earned by their content.

About North Atlantic Capital

North Atlantic Capital provides growth capital to innovative technology companies across the United States. Founded in 1986 and based in Portland, Maine, the firm is currently investing its fifth fund, which is capitalized at more than $120 million. North Atlantic targets high-growth, later-stage technology businesses with annual revenues of more than $10 million. North Atlantic has a 30-year history of supporting rapidly growing technology companies with both equity and long-term subordinated investments.

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PayForward Selects Yes Lifecycle Marketing to Enhance Marketing Strategy and Support Rapid Growth

Yes Lifecycle Marketing today announced that PayForward, an exclusive membership rewards program provider, has selected its multichannel marketing communications and analytics platform Yesmail360 to support the brand’s rapidly growing digital marketing program through data-driven targeting and real-time analytics.

PayForward selected Yes Lifecycle Marketing for its platform’s ease of use, rich targeting and robust analytics & reporting capabilities. By using Yesmail360, PayForward will bring the development and execution of its transactional and marketing emails into the same platform and capture real-time analytics to glean deeper insights into the entire customer journey.

“Our previous system was quite restrictive and did not provide any analytics. We needed a flexible and affordable platform that could scale along with the needs of our growing marketing team,” said Jacqueline Collard, vice president of marketing, PayForward. “The knowledge, expertise and dedication of our integration, deliverability, agency and account teams have been instrumental to the success of our brand today.”

After partnering with Yes Lifecycle Marketing, PayForward has seen significant improvement in its marketing processes and has been able to develop and deploy messages in half the time it previously required. Using Yesmail360’s intuitive interface and its in-platform content tool Template Builder, PayForward started creating more responsive, dynamic, engaging and personalized emails in a fraction of the time.

“We are very excited to partner with PayForward and help them refine their marketing strategies during this period of growth,” said Jim Sturm, president of Yes Lifecycle Marketing. “By using Yesmail360, the PayForward team can map out, create and analyze the full customer journey of each of its key audience segments, thus uncovering opportunities to connect and engage with them.”

“To maintain a competitive edge, marketers need a technology partner that can bolster their overall strategy with actionable analytics, advanced segmentation and robust data,” said Michael Iaccarino, CEO and chairman of Infogroup, parent company of Yes Lifecycle Marketing. “Our Yesmail360 platform is the key to implementing sophisticated, multichannel campaigns for savvy brands looking to boost conversions, drive better ROI and deliver long-term business results.”

For more information about Yes Lifecycle Marketing’s multichannel marketing platform and what it can do for your brand, click here.

About Yes Lifecycle Marketing

Yes Lifecycle Marketing provides solutions that orchestrate multichannel marketing communications to drive results and revenue. This is accomplished by leveraging technology, data, analytics, creative, and strategy to activate and optimize insights-driven, real-time, relevant communications. This holistic approach gives marketers the ability to source a full-service offering of best-of-breed technology and solutions from a single vendor in order to achieve their desired outcomes across all on and offline channels. To learn more, call 1-877-937-6245, email sales@yeslifecyclemarketing.comor visit

About PayForward

PayForward is a revolutionary financial technology company providing members with a way to earn instant cash by shopping at participating merchant partners including restaurants, retail stores, grocers and more. Consumers can allocate cash earned into multi-fund accounts created for personal causes, charitable donations or both. Additionally, PayForward offers a number of revolutionary features including free instant money transfers, micropayments and a link card platform which allows users to connect eligible Visa® and or Mastercard debit or credit cards to their PayForward accounts.

Founded in 2013, PayForward was created by accomplished entrepreneurs Armando RandSteve Marks and Ronnie Silos to help revitalize America’s economy by aligning the interests of consumers, merchants and enterprise partners globally. For more information on PayForward, visit

About Infogroup

Infogroup is a leading provider of data and data-driven marketing solutions. Infogroup provides data, technology and services that help marketers acquire new customers and maximize the value of existing relationships. The company’s data and marketing solutions help clients of all sizes, from local SMBs to FORTUNE 100™ enterprises, increase sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 280 million individuals and 24 million businesses. For more information, visit


Jennifer Mulligan

Phone: 312-648-6005 


SOURCE Yes Lifecycle Marketing

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OneTrust releases first free assessment tool for the new California privacy law

Just when you thought you had a sense of how to deal with the European Union’s General Data Privacy Regulation (GDPR), which went into effect on May 25, along comes the newly enacted California Consumer Privacy Act (CCPA).

Like GDPR, the new California legislation establishes consumer rights over personal data, including the right of deletion of that data, the right to opt out and the right to grant consent before data is collected. It affects companies doing business in California, although the exact definition of that term is expected to be determined more exactly by the time the Act goes into effect in January 2020.

To help organizations get a sense of whether they have to comply with CCPA, and, if so, what that might involve, privacy management software provider OneTrust is out this week with what it says is the new law’s first Initial Planning Assessment tool (registration required), developed with the International Association of Privacy Professionals.

It offers interactive questions that help scope out the situation for a given business, such as whether CCPA applies, determining whether the business is in charge of the data (the focus of CCPA is on data controllers) and the extent to which the business collects personal data.

The tool also helps users review the implications of user rights and business obligations, such as requirements to inform consumers of data breaches or what choices should be offered before data collection. It also presents supporting tasks that may be required, including updates to privacy-by-design efforts or to security programs.

OneTrust also offers other free basic tools that might be employed in conjunction with the Planning Assessment tool, such as a basic data mapping tool, a tool for posting cookie-notification banners and a portal for handling user rights management (the latter of which is free only up to a small number of users).

OneTrust’s main product, its Privacy Management and Marketing Compliance suite, has added CCPA requirements to its implementation tools for GDPR and other regulations, and OneTrust director of privacy Andrew Clearwater told me his company expects to add other state- or country-based privacy requirements as they emerge.

If California were treated as a separate country, Clearwater pointed out, it would be the fifth largest economy, not to mention the fact that the state is arguably the world center for technology and media companies. This means, of course, that the state’s data privacy regulations could have a major impact on business elsewhere.

The definition of personal data under CCPA is still being refined, he said, but it shares some commonalities with GDPR. It includes IP addresses and data that is used to create a profile, for instance, but it applies to a household as well as a consumer and can include browser history and search history, even if those records cannot be tied back to an individual.

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