experiental marketing

Inspira Marketing Sets Stage for Future Growth

Inspira Marketing Group, an award-winning experiential marketing agency, celebrates its tenth anniversary with additions to its roster of world-class clients and talent acquisitions.

“We’ve entered a phase of unprecedented growth,” says Inspira founder, Jeff Snyder. “We value the long-term relationships we’ve forged with clients like Diageo and Henkel and are excited about the new partnerships we’ve built with emerging brands like Chameleon Cold Brew Coffee, Outsiders Pizza, and Arla Foods.”

To support future growth, the agency is announcing the expansion of its team with four new hires.

Dan Sullivan will lead the Brand Experience Growth Team which serves as a launch point for emerging client relationships. Dan brings more than 20 years of executive-level expertise and deep industry experience including senior positions at Momentum Worldwide, LeadDog Marketing Group/CSM, and Ryan Partnership, where he led strategic business development and managed relationships with brands such as Verizon, Reebok, Coca-Cola, and Audi, among others.

Ann D’Adamo has been named Director Marketing & Communications. In her role, Ann will grow Inspira’s thought leadership, agency marketing, and social strategy offerings. She was previously the Content Director at Women’s Marketing and a finalist for the 2018 Digiday Content Marketer of the Year.

Natalie Barnes and Sean Hannigan join as Division Field Marketing Leads for Diageo brands. Natalie joins from Southern/Glazers Wine & Spirits where she was a Regional Marketing Director responsible for creating state-level activation plans for the Jim Beam, Constellation, and Campari portfolios. Sean Hannigan hails from Legacy Marketing partners, where he was the National Account Director for Pernod Ricard, managing and executing trade and consumer engagement programs for the on and off premise channels.

“These new hires further our dedication to providing clients access to strategic business resources with categorically-relevant backgrounds,” explains Snyder. “We look forward to the innovation, skills, and knowledge they bring to drive success for our clients and Inspira’s next decade of growth.”

Located in Norwalk, CT, Inspira delivers marketing campaigns across a variety of industries, including CPG, technology, and food and beverage, while devoting a portion of its profits to find a cure for pediatric cancer. This combination of excellence and purpose has been recognized with a long list of impressive industry awards, including a 2018 Chief Marketer Pro Award and a fifth consecutive year on the Inc. 5000 list of Fastest Growing Private Companies.

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digital marketing and consumer marketing

SRAX Names Shopper Marketing Veteran George Stella to Lead SRAXshopper

SRAX (NASDAQ: SRAX) today announced shopper marketing industry veteran George Stella, has joined the company to drive its consumer packages goods (CPG) vertical, SRAXshopper.

“George brings 20 years of digital media experience with the better part of the last decade focused specifically on digital shopper strategies,” said Christopher Miglino, CEO and chairman of SRAX. “The ability to attract such a talent is exciting and speaks to how our proven technology creates opportunity for marketers to move the needle on in-store sales with their digital dollars.”

“The growth potential in digital shopper marketing as we incorporate data and media transparency involving our blockchain identification graph, BIG Platform, is a giant step forward for the industry,” said Stella. “This tremendous differentiator and our proven stack of CPG tools, including our recently launched video ad unit, positions SRAXshopper at the top of shopper marketers’ list of tools for reaching verified shoppers in unique and innovative ways.”

George Stella, Vice President of SRAXshopper

Most recently at Yieldbot, Stella’s experience includes driving digital shopper strategies and leveraging real-time consumer intent data. In addition, his shopper marketing experience over the past seven-years includes sales and media positions at OwnerIQ and HookLogic. Stella began his digital media career at 24/7 Real Media, where he spent more than 11 years as a sales director. Stella’s advertising career began at Comedy Central.


SRAXshopper targets shoppers visiting advertisers’ key retailers by layering social and shopping data with media buying to enable marketers to message a single, verified shopper across multiple devices and inventory sources. SRAX’s shopper marketing technology automates the discovery of shoppers and their characteristics, amplifying and targeting shoppers to drive sales lift – all while tracking online to offline attribution.

To learn more about SRAXshopper, visit: https://srax.com/products/#sx_shopper_anchor.

About SRAX

SRAX (NADAQ: SRAX) is a digital marketing and consumer data management and distribution technology platform company. SRAX’s technology delivers the tools to unlock data to reveal brands and content owners’ core consumers and their characteristics across marketing channels. Through its blockchain identification graph technology platform, BIG, SRAX is also developing a consumer-powered data marketplace where people will own and sell access to their data thereby providing everyone in the Internet ecosystem transparency, choice and compensation. SRAX’s technology and tools deliver a digital competitive advantage for brands in the CPG, automotive, sports and lifestyle verticals by integrating all aspects of the advertising experience, including verified consumer participation, into one platform. For more information on SRAX, visit www.srax.com.

Safe Harbor Statement

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as “anticipate,” “plan,” “will,” “intend,” “believe” or “expect'” or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including, without limitation, statements made with respect to expectations of our ability to increase our revenues, satisfy our obligations as they become due, report profitable operations and other risks and uncertainties, all as set forth in our Annual Report on Form 10-K for the year ended December 31, 2016, as filed with the Securities and Exchange Commission. All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, many of which are generally outside the control of Social Reality and are difficult to predict. Social Reality undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise.

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Global Inbox Placement is Rising, but Fifteen Percent of Worldwide Commercial Email Still Falls Short

NEW YORK, August 14, 2018 — According to new research from data solutions provider Return Path, nearly one in six commercial emails worldwide fails to reach its intended target. The 2018 Deliverability Benchmark report reveals that 85 percent of email was delivered to the inbox over the past 12 months. While this represents an increase of five percentage points over the 2017 global inbox placement average, a full 15 percent of email is still being diverted to spam folders or blocked altogether.

After three years of relatively static inbox placement worldwide (80 percent in 2017; 79 percent in 2016 and 2015), the report’s findings show this year’s improvement was largely driven by inbox placement gains in North America and Europe. However, the significant percentage of filtered messages means that marketers are still missing out on a valuable opportunity to drive meaningful revenue from the email channel.

“Marketers around the world rely on email. It’s no surprise, given that email generates an average of 38 dollars in revenue for every dollar spent,” said Tom Sather, senior director of research at Return Path. “We’re thrilled to see inbox placement rates on the rise, but marketers need to realize that even 15 percent of email missing the inbox is too much. With every email that fails to reach its intended recipient, brands lose the opportunity to connect with customers and ultimately make a sale.”

Email marketers in the US saw strong gains in inbox placement over the last 12 months, with 83 percent of messages reaching subscribers. While this result falls short of the global average, it represents an increase of six percentage points over the previous period (77 percent in 2017). Meanwhile, inbox placement in Canada remained relatively steady and ranked among the highest in this study at 89 percent, compared to 90 percent in 2017.


Other key findings from the report include:

->While marketers in Mexico exceeded the worldwide inbox placement average at 88 percent, poor performance elsewhere in the region brought average inbox placement in Latin America down to 78 percent.

->Inbox placement in Europe increased three percentage points year over year, from 83 percent in 2017 to 86 percent in 2018. Contributing to these results were several countries with inbox placement above 90 percent, including Belgium (91 percent), Greece (93 percent), Ireland (92 percent), Norway (93 percent), and Portugal (93 percent).

  • Most countries in the Asia-Pacific region outperformed the global inbox placement average, including Australia (89 percent), Hong Kong (88 percent), Japan (89 percent), New Zealand (90 percent), and Singapore (90 percent). However, inbox placement of just 57 percent in China lowered the region’s average to 78 percent.
  • Looking at inbox placement by industry, the best results were found in sectors with strong account-based consumer relationships such as banking & finance (96 percent), distribution & manufacturing (96 percent), and travel (94 percent). Across the board, every industry saw an increase in inbox placement compared to the previous period.

This annual benchmark report from Return Path examines how email is delivered and how inbox placement is measured, along with global, regional, and industry benchmark results by quarter. The complete 2018 Deliverability Benchmark Report can be downloaded here.


Return Path conducted this study using a representative sample of more than 2 billion promotional email messages sent to consumers around the world between July 2017 and June 2018. Global and regional statistics are based on performance across more than 140 mailbox providers in North America, South America, Europe, and Asia-Pacific regions. Country and industry statistics are based on a subset of senders whose locations and industry classifications are identifiable.

Return Path panel data is captured from monitored email accounts controlled by real subscribers to sample user-initiated engagement based filtering decisions by mailbox providers. Panel data can uncover behavior based factors and thresholds that influence inbox placement at large mailbox providers, and can’t be identified by non-interactive seeds.

Industry results are based on global panel data consisting of more than 17,000 commercial senders, two million consumer panelists, and two billion commercial email messages sent to Microsoft, Google, Yahoo, and AOL users in the same time period.

About Return Path

Return Path analyzes the world’s largest collection of email data to show businesses how to stay connected to their audiences and strengthen their customer engagement. We help mailbox providers around the world deliver great user experiences and build trust in email by ensuring that wanted messages reach the inbox while spam doesn’t. To find out more about Return Path solutions, visit us at returnpath.com or request a demo.


data driven marketing

Yes Lifecycle Marketing Hires Tim Smith to Expand Strategic Leadership and Digital Capabilities

Yes Lifecycle Marketing, a multichannel marketing and analytics solutions provider, today announced that Tim Smith has joined the company as general manager, Digital Services. An accomplished executive and entrepreneur, Tim brings more than 20 years of expertise in the digital marketing and advertising space.

Smith joins Yes Lifecycle Marketing from mobile attribution and marketing analytics company, AppsFlyer, where he was the managing director for the US. Over the course of his career he has helped Fortune 500 clients generate awareness, drive acquisition and grow ROI in his senior executive positions at Rocket Fuel, Inc. (formerly [X+1]), Lemonade, where he successfully launched the social commerce platform and Modem Media, one of the first digital agencies in the US subsequently acquired by Digitas. As the GM of Digital Services at Yes Lifecycle Marketing, Smith’s mission is to use his extensive expertise to expand the company’s digital offering into a greater range of services across all marketing and advertising channels thus supporting the company’s focus on delivering end-to-end integrated digital solutions and services to its customers.

“I am excited to join a team that has a reputation of being a reliable trusted advisor to their clients,” said Smith. “Yes Lifecycle Marketing has a phenomenal opportunity to serve marketers across the spectrum of their marketing needs. By expanding the multichannel capabilities of our services team and technology and leveraging our proprietary data assets, we can better help our clients engage with their customers at every step of the customer journey.”

“A strong digital strategy supported by truly integrated services and solutions is key in driving business results for our clients,” said Michael Iaccarino, CEO and chairman, Infogroup, parent company of Yes Lifecycle Marketing. “Tim’s hiring is essential to this strategy. His proven leadership skills, strategic vision and deep expertise in the digital space will enable Yes Lifecycle Marketing to deliver one-stop-shop offerings that provide greater client support and generate optimal ROI from their marketing budgets.”

For more information about the Yes Lifecycle Marketing team, and to view career opportunities, click here.

About Yes Lifecycle Marketing 

Yes Lifecycle Marketing provides solutions that orchestrate multichannel marketing communications to drive results and revenue. This is accomplished by leveraging technology, data, analytics, creative, and strategy to activate and optimize insights-driven, real-time, relevant communications. This holistic approach gives marketers the ability to source a full-service offering of best-of-breed technology and solutions from a single vendor in order to achieve their desired outcomes across all on and offline channels. To learn more, call 1-877-937-6245, email sales@yeslifecyclemarketing.comor visit www.yeslifecyclemarketing.com.

About Infogroup

Infogroup is a leading provider of data and data-driven marketing solutions. Infogroup provides data, technology and services that help marketers acquire new customers and maximize the value of existing relationships. The company’s data and marketing solutions help clients of all sizes, from local SMBs to FORTUNE 100™ enterprises, increase sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 280 million individuals and 24 million businesses. For more information, visit www.infogroup.com.

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Infogroup Hires Tony Marlow as Chief Marketing Officer

Infogroup, a leading provider of data and multichannel marketing solutions, today announced Tony Marlow has been appointed chief marketing officer. Marlow is based in New York and reports directly to Michael Iaccarino, chairman and CEO of Infogroup.

An accomplished industry veteran with more than a decade of marketing and digital media expertise, Marlow brings a strong track record of turning data into actionable insight and empowering brands to make more impactful connections with their consumer base. He will oversee all aspects of Infogroup’s corporate marketing strategy, brand development and communications.

Tony Marlow is a vital addition to our leadership team at this time of transformation and growth,” said Iaccarino. “His strategic vision and marketing expertise are unrivaled, and we are thrilled to add this caliber of digital talent to the mix as we usher in the next era of data-driven marketing.”

Before joining Infogroup, Marlow served as vice president of B2B Marketing for Yahoo and Oath where he led a team of over 100 and oversaw all B2B Marketing, Sales Learning and Sales Insights. Prior to Yahoo, Marlow lead the custom division for Nielson Online APAC and worked in the strategic consulting environment.

Marlow is an active speaker at various digital media and marketing conferences and has served on a number of professional associations including the board of directors for the IAB Research Council, IAB Video Center and Media Ratings Council. He also serves on the board of advisors for SocialStatus.io and CSU-Global. He holds two bachelor’s degrees along with a master’s in strategic marketing from the University of Wollongong, Australia.

“I’m thrilled to join Infogroup as CMO at such an exciting juncture. This is a period of supercharged innovation for big data and augmented business intelligence,” said Marlow. “Infogroup’s leadership in these areas is inspiring and I look forward to ensuring that our data-driven technologies continue to drive high-impact marketing success for our partners.”

About Infogroup

Infogroup is a leading provider of data and data-driven marketing solutions. Infogroup provides data, technology, and services that help marketers acquire new customers and maximize the value of existing relationships. The company’s data and marketing solutions help clients of all sizes, from local SMBs to FORTUNE 100™ enterprises, increase sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 280 million individuals and 24 million businesses. For more information, visit www.infogroup.com.

SOURCE Infogroup

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Technekes And XSInc Form New Company – TKXS

Technekes LLC and XSInc announced today the completion of their merger into a new technology and data-driven business, TKXS.

After partnering for more than a year, the companies joined forces, responding to extraordinary customer demand. The combined company delivers a comprehensive suite of technology products and data-enabled solutions for global B2B companies. Customers have been quick to take advantage of the new company’s collective capabilities.

“TKXS is poised for success,” said Steve Amedio, CEO. “Customers are increasingly seeking innovative and end-to-end solutions and this merger accomplishes that. Our customers are already providing tremendous feedback and showing great interest in our expanded offerings.”

The merger results in a formidable new company. For 20 years, XSInc has been an acknowledged global leader in data collection, data management and analytics. Technekes has delivered B2B demand generation, marketing and sales technologies, teleservices and incentive management solutions since 2000.

“To say that the market has been very receptive is an understatement. It is clear that – together – we are a remarkable team,” said Thad Armbruster, president and COO. “We are working closely with customers to share our combined capabilities and the breadth of solutions that we can bring to our customers’ businesses.”

With offices in CharlotteRaleigh and Ontario, TKXS brings a proven track record of delivering bottom-line results for global B2B companies.

About TKXS

A B2B technology and data-driven solutions company, TKXS provides data collection, data science, technology and data-enabled marketing and incentive management capabilities to the agriculture, healthcare, construction and industrial supply industries. TKXS’ solutions allow customers to acquire and leverage data, glean market intelligence, operate more effectively and create demand. To learn more, please visit www.tkxs.com.

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marketing data data enhancement martech cloud

Blis Taps Microsoft Marketing Veteran Diane Perlman as CMO

Blis, the global pioneer in advanced location data technology, today announced the appointment of industry veteran Diane Perlman as Chief Marketing Officer to oversee the company’s global marketing strategy. Based in London, Perlman will be report directly to CEO Greg Isbister and serve on the company’s leadership team.

An established marketing leader with big brand, startup, scaleup and agency-side experience, Perlman comes to Blis after having spent the last ten months as Interim CMO at video ad tech company Unruly.  Previously, Perlman led the UK marketing communications for Windows Phone at Microsoft and later created and ran the Microsoft Ventures Accelerator, graduating nearly 40 startups. She was subsequently the CMO at global startup accelerator MassChallenge. 

“We are thrilled to welcome Diane to the Blis team,” said Isbister. “As an American who has been living in London for the last two decades, Perlman is uniquely positioned to oversee marketing across regions, but especially the U.S. where we are seeing incredible growth.”

Perlman’s addition to Blis comes off the heels of impressive U.S. growth where the division is on track to more than triple YOY revenue in 2018, having already doubled total 2017 numbers midway through the year.  Contributing to this growth was the roll out of industry-first cost-per-visit (CPV) pricing model in early 2017 as the industry suffered from major data quality and transparency issues. Blis’ perspective has always been that brands deserve accurate data and verifiable value, creating a high standard in the quality of data used and subsequent insights and analytics reporting.

“I am very impressed with Blis and its mission to provide transparency to brands through its proprietary data and insights verification platform in a post-GDPR world,” said Perlman. “It’s super exciting to be joining Blis at such a big milestone in their U.S. growth, and I look forward to leveraging my expertise to help scale the business further both in the U.S. and globally.”

Launched in New York in 2016, Blis has grown rapidly in the region, especially in the consumer packaged goods (CPG), retail, quick serve restaurant (QSR) and travel categories. The U.S. division has seen ad campaigns run on the platform increased by 144% YOY while the number of brands running campaigns increased by 154% YOY. In May, Blis won a Gold Stevie® Award in the Marketing Campaign of the Year – Culture & The Arts for a campaign that used its proprietary technology to create unique and relevant audience segments for a design studio client looking to drive attendance to an upcoming event.

The company recently expanded into the ChicagoAtlanta and Washington, DC markets with plans to open additional additional locations in Los Angeles and Toronto by the end of this year. Earlier this year, the New York City office was certified as a great workplace by the independent analysts at Great Place to Work®.

“We’ve seen great success in the U.S. by helping brands drive customers in-store by leveraging a combination of our movement and foot traffic data coupled with third-party purchase based and sales uplift data” said Gil Larsen, VP, Americas. “Our continued U.S. growth speaks to this collaborative approach with our partners to leverage the quality of our data and power of our technology to develop right-time and place personalized consumer experiences that ultimately increase ROI.”

To further address the challenges brands are facing around transparency and verification of data, Blis launched a global blockchain pilot platform with IBM earlier this month and brought on Unilever as the pilot partner to help evaluate and refine the service the company can provide to advertisers and data providers moving forward.

Since its launch in the U.S. market, Blis has been leading the conversation around the value of location-based marketing with two proprietary research studies into the changing consumer purchase journey. Blis’ research surveyed consumers across the US, discovering a new conscious consumer and how best to reach them as well as how the path to purchase as marketers know it is dead and best practices moving forward.

About Blis

Blis is the global pioneer in location data. Our proprietary technology and platform helps agencies and brands use location data to better understand consumer behavior, allowing for effective targeted advertising to drive business outcomes. We believe that where you go defines who you are, and advertisers must capitalize on these insights for meaningful marketing experiences across devices. Our technology filters and scales location data, giving advertisers access to the most accurate location events, location data, and unique devices. The data is then applied across the apps that matter most to their consumers for targeting based on rich insights. Clients are supported by our location experts or can work in an agnostic service model of their choice. Since creating the world’s first location data technology platform in 2004, Blis has grown to be a global company with 25 offices across 5 continents. Blis’ clients include all major holding companies as well as leading brands in top verticals including Samsung, McDonald’s, HSBC, Mercedes Benz and Peugeot. To learn more, please visit www.blis.com

Media Contact:

Jamie Crespi

VP, Marketing



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data management martech

New IAPP and TrustArc research uncovers technology use handling data protection challenges.

TrustArc, the leading data privacy management company, and The International Association of Privacy Professionals (IAPP), the world’s largest global information privacy community, today announced at the 2018 IAPP Asia Privacy Forum the results of new research that examined how privacy technology is bought and deployed to address privacy and data protection challenges. Surveying privacy professionals worldwide, the findings of the survey show that privacy management technology usage is on the rise across all regions and that privacy teams have significant influence on purchasing decisions for eight of the ten technology categories surveyed.

“This global survey is critical in our efforts to better understand how privacy professionals are addressing compliance challenges and the technologies that are being deployed now and in the near future,” said Chris Babel, CEO of TrustArc. “Though security budgets remain larger, we’re seeing a marked shift in privacy teams’ influence over technology purchasing decisions. This trend confirms what we’re seeing among our customers — that they have a growing need for technology solutions to help them manage privacy compliance at scale on a global basis.”

The EU GDPR and other global and domestic legal reforms, combined with technological advancements, have made the task of operationalizing privacy and data protection vastly more complicated. Businesses now must account for how data is entering the organization, how it is being used, what permissions are attached to it and who has the responsibility for managing it. To address these challenges, the demand for privacy technology continues to grow rapidly.

“As the head of an organization that hosts privacy and data protection conferences around the globe, I’m able to intensively track the trends and challenges of privacy professionals,” said Trevor Hughes, CEO and President of the IAPP. “The findings from this survey give us a better understanding of how companies are operationalizing privacy and how as an industry we can best support them.”

To understand the different types of privacy and security technologies that are being used — and by whom, TrustArc and the IAPP surveyed more than 300 privacy professionals in the U.S., EU, UK and Canada.

Key findings from the survey include:

Privacy tech adoption approaching the tipping point

  • While only two technology product categories currently have > 50% market adoption, it is projected to increase to eight of the ten categories based on purchase plans

Data mapping, assessment management, and data discovery among fastest growing solutions

  • 24% have already purchased Data Mapping and Flow technologies and 21% have purchased Personal Data Discovery tools. These two technologies also top the chart for what organizations are planning to implement at 33%.
  • Privacy Program Assessment and Management software has made significant headway, with 33% of organizations surveyed having purchased it or implemented it and another 32% either planning to purchase this technology in the future or have already purchased it but have yet to implement.

Privacy has a strong influence on purchase decisions across most product categories

  • While IT and infosec control the budgets for a number of technologies, privacy has influence and provides significant input on eight of the ten categories of technology surveyed, including Privacy Program Assessment, Consent Management and Data Mapping.
  • For incident response, 69% said privacy had input into the decision-making, even more so than the IT team, despite only 28% of privacy teams actually having budget authority.

To download the complete findings, please visit: IAPP – TrustArc Tech Adoption Survey

About the Research 

The survey was fielded from May 16 to June 4, 2018 to the IAPP’s Daily Dashboard newsletter, which reaches 37,000 subscribers from around the globe. The results are based on the response from 328 privacy professionals (primarily in-house, legal and consultants) based in the U.S. (44%), EU/Non-UK (23%), Canada (11%), UK (10%) and Other (10%). While all key industry sectors were represented among the respondents, the four top industries were technology, government, financial services, and consulting services.

The ten technology categories surveyed were: Consent management, Data mapping and flow, De-identification/Pseudonimization, Incident Response Management, Network Activity Monitoring, Personal Data Discovery, Privacy information management, Privacy Program Assessment/Management, Security Enterprise Communications, Website scanning/Cookie management.

About TrustArc 

TrustArc is the leader in data privacy compliance and risk management solutions through its unmatched combination of innovative technology, expert consulting and TRUSTe certification solutions that together address all phases of privacy program management. The TrustArc Privacy Platform is the foundation for all of its solutions, delivering a flexible, scalable and secure way to manage privacy and comply with the global privacy regulations, including the EU’s General Data Protection Regulation (GDPR). Refined over seven years of operating experience across a wide range of industries and client use cases, the TrustArc Privacy Platform is fortified by its in-depth services that leverage deep privacy expertise and proven methodologies that it has continuously enhanced over two decades and thousands of client projects. Headquartered in San Francisco, and backed by a global team, TrustArc helps over 1,000 clients worldwide demonstrate compliance, minimize risk and build trust. For more information, visit the TrustArc websiteblog and LinkedIn.

About the IAPP 

The International Association of Privacy Professionals is the largest and most comprehensive global information privacy community and resource. Founded in 2000, the IAPP is a not-for-profit organization that helps define, support and improve the privacy profession globally. More information about the IAPP is available at iapp.org.


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Edelweiss Securities selects Itiviti for new OMS and connectivity solution

Itiviti, the leading global provider of multi-asset trading technology and financial infrastructure, today announced that Edelweiss Securities Limited (ESL), India’sleading brokerage firm has successfully deployed Itiviti’s client connectivity and high touch trading solution to support its algorithmic trading business. ESL made the decision to replace their existing system with Itiviti’s best in class modular solution to better capitalize on trading opportunities in India’s dynamic, fast-growing markets.

By leveraging the Itiviti OMS and connectivity solutions, ESL’s trading desk can efficiently execute trades and manage order flows on all Indian exchanges. Itiviti’s technology, seamlessly integrated with ESL’s existing applications and infrastructure, provides a highly scalable trading platform with multi-asset, multi-protocol and multi-market capabilities; the solution enables the firm to expand its reach to additional exchanges and support future growth.

“Itiviti’s technology provides the reach, performance and scalability we looked for,” commented Gautam Shroff, Senior Vice President & Head – Sales Trading, Edelweiss Securities Limited. “The solution enhances our overall order management and onboarding capabilities via FIX or non-FIX protocols. The Itiviti system also enables our traders to efficiently execute trades manually, through DMA or algorithmic models as needed. It is important for Edelweiss Securities to work with leading technology vendors like Itiviti and leverage their robust technology to gain an edge in the market, and to offer the best services for our clients.”

“Itiviti has a strong commitment to the Asia Pacific region; from Japan in the north to China and India we see an increasing demand for our leading trading and financial infrastructure solutions,” said Ofir Gefen, President APAC, Itiviti. “We are proud to be the solution of choice for Edelweiss Securities. India is a key market for Itiviti in Asia and Edelweiss is an important player in that market. Edelweiss choice is a strong testament to the quality of our brand and our innovative solutions.”

About Edelweiss Financial Services

The Edelweiss Group is one of India’s leading diversified financial services company providing a broad range of financial products and services to a substantial and diversified client base that includes corporations, institutions and individuals. Edelweiss’s products and services span multiple asset classes and consumer segments across domestic and global geographies. Its businesses are broadly divided into Credit Business (Wholesale & Retail Mortgages, SME and Business Loans, Agri and Rural Finance, Structured Collateralised Credit and Distressed Credit), Franchise & Advisory Business (Wealth Management, Asset Management and Capital Markets) and Insurance (life and general insurance). Edelweiss has an asset base of ~INR 55,100 crores with revenue of INR 8,623 crores and PAT of INR 890 crores for FY18. Its consistent performance is evidenced by a consolidated PAT CAGR of 38% over last 28 quarters.

The group’s research driven approach and proven history of innovation has enabled it to foster strong relationships across all client segments. The group has sizeable presence in large retail segment through its businesses such as Life Insurance, Housing Finance, Mutual Fund and Retail Financial Markets. It serves around 12 lac strong client base through 10,052 employees based out of 448 offices. Together with strong network of Sub-Brokers and Authorized Persons, Edelweiss group has presence across all major cities in India

About Edelweiss Securities

Edelweiss Securities is a market leader in the Institutional Broking space with a ~5% market share in Equity Broking and a ~7.5% market share in stock futures broking. Its client base includes large pension funds, long only funds, ETFs and hedge funds. Over the years it has attained a market leadership in the derivatives segment and has one of the largest IPO distribution capabilities in the industry. It is a pioneer and leader in alternative/quantitative research and has strong block deal execution capabilities, with a ~30% YoY increase in block market share. With 650+ domestic and global funds services, it has unmatched coverage across client segments serviced through a technology led platform, largely developed in-house.  Edelweiss has the deepest and most differentiated fundamental research coverage with ~250 stocks covered across sectors, spanning over 80% of the Indian market cap and extensive corporate access through roadshows in MumbaiHong KongSingaporeLondon and New York. It ranked number 1 in “Roadshows” category, Asia money Polls 2015 and was named Best Broker by Finance Asia in 2016, 2017 and 2018. It has strong risk management practices with an experienced in-house dedicated team to monitor trading limits and other risks. Edelweiss is one of the non-bank brokers to have a Prime Broking platform – a one stop shop for FPIs, AIFs, PMS funds and the only broker to have an FX arm with advisory and broking, with more than 300 client relationships.

About Itiviti

Itiviti is a market-leading global provider of multi-asset trading technology and financial infrastructure solutions for buy-side and sell-side market participants, including NYFIX, one of the industry’s largest FIX-based trading communities.

Serving around 2000 clients worldwide, we provide consistent, reliable access to the most up-to-date and innovative order routing, connectivity and trading solutions available. Top-tier trading firms, banks, brokers, exchanges and institutional investors rely on our technology, solutions and expertise to streamline their daily operations, connect to their desired markets, and trade when and where they want. All while being able to comply with global regulation.

With global offices in 18 locations covering all major financial centers the merger of Itiviti and ULLINK in March 2018 created a full-service technology and infrastructure provider, covering all asset classes, geographies and regulatory landscapes.

For more information, please visit www.itiviti.com or www.ullink.com.

Itiviti is owned by Nordic Capital Fund VII.

Logo – https://photos.prnasia.com/prnh/20180719/2191221-1LOGO

SOURCE Itiviti



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Optimove Hires Yarden Malka as Chief Operating Officer

Optimove, the science-first relationship marketing hub, announced today that it has hired Yarden Malka as chief operating officer. In this role, Malka will lead the reshaping of Optimove’s organizational structure to accommodate the next stage of growth; enhance the company’s technology DNA; and strengthen the core departments—R&D, product and IT.

Malka is an established leader with experience leading both startups and large companies. Prior to joining Optimove, he was the vice president of engineering at Earnix, which provides advanced analytics solutions for financial services. Before that, he spent 14 years in various leadership roles at Model N, a publicly traded company with current market cap of more than $500M that specializes in revenue management solutions. Malka helped grow the company from its inception through its public offering at NYSE.

“Optimove’s growth so far can be attributed to a small, talented and nimble group of employees, but as we enter our next stage of growth, we need someone who has implemented efficiencies at scale—Yarden has done exactly that in the Mecca of tech,” said Pini Yakuel, founder and CEO of Optimove. “His record and know-how will help us further innovate our product for our 300+ global customers, and grow our culture for our almost 200 employees.”

Malka joins Optimove at a pivotal point in its journey. The company experienced record growth in 2017 with five new product features, a new CTO, and a new Tel Aviv headquarters. 2018 has also been a momentous year for Optimove so far: it acquired PowerInbox’s DynamicMail, a leader in email engagement and personalization; is expanding into the APAC region; and has already increased its customer base by 40% so far in 2018.

“I joined Optimove because it has the makings of the next martech unicorn: audacious goals; a smart customer base; and exemplary leadership,” said Yarden.

Malka holds a Bachelor of Science in Computer Science from Israel Institute of Technology and will be based out of the Tel Aviv office.

About Optimove

Optimove is the Science-first Relationship Marketing Hub, used by over 300 customer-centric businesses to drive measurable growth by scaling customer engagement. Optimove combines the art of marketing with the science of data to autonomously generate actionable insight, empowering marketers to deliver highly-effective personalized customer marketing campaigns across multiple channels. The company’s unique technology suite helps marketers maximize customer spend, engagement, retention and lifetime value. Optimove is used by leading global brands such as Glossier, Adore Me, Freshly, StitchFix and many others. Optimove has 200 employees and offices in New YorkLondon and Tel Aviv.

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