digital marketing


Since the arrival of the cutting edge marketing, Marketers have longed for having the capacity to see precisely which battles brought about deals, and how their different endeavors impacted the respective consumer choices. In this impeccable world, they’d pipe their spendings to high-performing stations in light of their essential objectives, regardless of whether that was sales, brand awareness or lead generation, and de-accentuate the rest.

Marketers are no outsiders to attribution. The ascent of computerized advertising brought greater reception into campaign completion and execution, however, attribution has missed the mark regarding having the capacity to show genuine closed loop results. It remains absurdly complex to join together the greater part of the different communications a man makes with an organization’s crusade over numerous locales and advertisement stages to effectively property a deal or conversion.

This multifaceted nature detonates when Marketers endeavor to credit their digital campaigns for expanded base traffic and at last, sales. Here’s the reason.

Sourcing the flag

Coordinating a computerized battle to an in-store buy with any level of conviction requires matching up purpose of-offer information to a digital identifier,

There is no one-to-one connection at scale here, such a significant number of organizations endeavor to coordinate client records in light of hashed (anonymized) email addresses. With each endeavor to coordinate dissimilar information sources, the quality and size of that board diminish. Maybe while paying with a cell phone at checkout achieves broad shopper selection, this will however change.

Today, most organizations work to demonstrate online-to-offline attribution by estimating the adjustment in base traffic. This is done principally through estimation of GPS lat/long information focuses and WiFi associations, with a few information additionally originating from Bluetooth reference point communications.

The test here is guaranteeing that your source information is both exact and protection agreeable. 5G has been built up to convey more prominent precision, however, the truth will surface eventually whether it will satisfy its guarantee. The best suppliers in this space experience substantial building endeavors to screen out even the low-quality data, regardless of whether it be low-precision, restricted scale or fragmented. This prompts the second test.

Statistical Significance:

Obtaining astounding information signals and coordinating those crosswise over gadgets and point of sale frameworks radically lessen the extent of the board used to gauge attribution. We’re talking small numbers here, and an advertiser may just have the capacity to gauge single-digit rates of their base traffic regardless.

To quantify that target consumers requires an opted-in location sharing gadget, a profoundly precise area flag (GPS information debases inside because of flag quality), exact across the nation fabricating impressions to affirm the visit and forward business data to affirm the location is still in business.

Weighting other promoting efforts

Lamentably for those looking for the attribution Holy Grail, Marketers don’t convey one campaign crosswise over one channel. They run campaigns crosswise over Google, social media, advertisement networks, print, TV, and radio.

How does an advertiser consider, catch and adjust those touch focuses, and afterward appoint the fitting weighting to each?

The way ahead

However given these difficulties, Marketers properly noise for more attribution arrangements and more execution situated crusades. The business groups pitching offices and brands would love to give a comprehensive attribution arrangement so Marketers could know where to contribute extra resources and what necessities to enhance when things don’t go as arranged.

The establishment of significant online-to-offline attribution arrangements will be precise, clean and privacy compliant GPS data.

Digging upon this, the innovation will propel, the storehouses of data will merge, and the information will develop in scale and amount.

In the long run, as campaign pan out, Marketers will have the capacity to detect the patterns, take after their hunches, add to the already presented data, and make changes in a likely manner. As of now, we are not quite there yet.


Hyperion’s mapping system aims to revolutionize how maps are made – and monetized

Hyperion, an open blockchain-based mapping architecture, has ambitious plans to fundamentally transform how maps are made – and how the global market for maps and map technology operates. Hyperion’s unique technology, which enables a completely decentralized, self-governing global map that users anywhere can contribute to, edit or utilize for their own needs, and share the economic value, promises a radical change in the process of how maps are made and managed.

At present, there are more than 2 million apps in circulation – but almost every single one is based on either Google Maps architecture or major Chinese map services including Gaode, Baidu and Tencent.

This creates a highly concentrated and controlled system for managing and accessing vital business data such as maps, and Hyperion sees its opportunity in disrupting this centralized system.

At present, the map industry has a high technical threshold and significant barrier to entry – the physical challenge of acquiring mapping data for every town, village, and building globally. However, building on the massive bank of data accumulated by Mapxus, the largest open indoor mapping platform in the world which was established by the founder of Hyperion in 2016, Hyperion has an immediate competitive advantage. By applying its collaborative map-making technology on top of this base layer of information, Hyperion is creating an immediate, viable, and open-source alternative to the expensive and highly controlled mapping systems offered by the traditional providers.

The Hyperion ecosystem addresses a number of key pain points in mapping development. First, the cost of developing and maintaining detailed, up-to-date maps using a top-down model is hugely expensive and inefficient, requiring mapping companies or governments to dispatch staff to gather information locally. Second, this model makes it difficult to ensure that maps are accurate or up-to-date, since resources will be allocated to maintaining different parts of the map at different times. Third, current mapping infrastructure is controlled by governments or private companies, creating barriers for other users to access or utilize these maps.

Hyperion addresses this using a three-stranded model which it calls the ‘Hyperion Trinity’. The trinity consists of (1) mapping technology that allows anyone to partake in the development and maintenance of the maps, (2) an economic model to incentivize and rewards contributors to the development of the maps, and (3) robust community structures to empower a self-governing ecosystem.

To date, Hyperion’s map data covers all outdoor space around the entire globe, as well as indoor maps for more than 2,000 buildings totaling over 100 billion square meters. These figures will grow exponentially with the development of the project. In the future, Hyperion will generate more than 1 million Dapps or Apps, making it the world’s largest underlying public chain.

The technology is backed by a number of leading investors including Hayak, Dfund, Float Capital, Du Capital, Biaozhun Capital, and Collinstar Capital.

Isaac Zhang, the founder of Hyperion, said:

“By liberating maps from the traditional highly controlled model, we intend to fundamentally transform the global economy. We believe that map data should be open and accessible to all, and that by doing so we will unlock massive untapped value in the products and services we or other parties can build on this data.”

Excellent Team with the Best Specialists in the Field

Hyperion’s team consists of senior experts from blockchain based mapping systems, blockchain technology, growth hackers, and global marketing. Issac Zhang, the CEO of Hyperion, is the former co-founder of Mapxus — the largest decentralized indoor mapping platform in the world. Eric Huang, the COO of Hyperion, built his career on implementing large-scale distributed computing – including co-founding Mobvista, the largest mobile marketing platform in Asia. Zou Guangxian, the CTO of Hyperion, was previously the head of the gaming division at Netease and the former co-founder of AIPAI, one of the largest gaming video sharing platforms in ChinaKai Law, the CMO of Hyperion, holds a double Master’s of Media and Business from Loughborough University in UK. He was also the co-founder of Liuxuebao, the largest study-abroad SAAS platform in China.

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experiental marketing

Inspira Marketing Sets Stage for Future Growth

Inspira Marketing Group, an award-winning experiential marketing agency, celebrates its tenth anniversary with additions to its roster of world-class clients and talent acquisitions.

“We’ve entered a phase of unprecedented growth,” says Inspira founder, Jeff Snyder. “We value the long-term relationships we’ve forged with clients like Diageo and Henkel and are excited about the new partnerships we’ve built with emerging brands like Chameleon Cold Brew Coffee, Outsiders Pizza, and Arla Foods.”

To support future growth, the agency is announcing the expansion of its team with four new hires.

Dan Sullivan will lead the Brand Experience Growth Team which serves as a launch point for emerging client relationships. Dan brings more than 20 years of executive-level expertise and deep industry experience including senior positions at Momentum Worldwide, LeadDog Marketing Group/CSM, and Ryan Partnership, where he led strategic business development and managed relationships with brands such as Verizon, Reebok, Coca-Cola, and Audi, among others.

Ann D’Adamo has been named Director Marketing & Communications. In her role, Ann will grow Inspira’s thought leadership, agency marketing, and social strategy offerings. She was previously the Content Director at Women’s Marketing and a finalist for the 2018 Digiday Content Marketer of the Year.

Natalie Barnes and Sean Hannigan join as Division Field Marketing Leads for Diageo brands. Natalie joins from Southern/Glazers Wine & Spirits where she was a Regional Marketing Director responsible for creating state-level activation plans for the Jim Beam, Constellation, and Campari portfolios. Sean Hannigan hails from Legacy Marketing partners, where he was the National Account Director for Pernod Ricard, managing and executing trade and consumer engagement programs for the on and off premise channels.

“These new hires further our dedication to providing clients access to strategic business resources with categorically-relevant backgrounds,” explains Snyder. “We look forward to the innovation, skills, and knowledge they bring to drive success for our clients and Inspira’s next decade of growth.”

Located in Norwalk, CT, Inspira delivers marketing campaigns across a variety of industries, including CPG, technology, and food and beverage, while devoting a portion of its profits to find a cure for pediatric cancer. This combination of excellence and purpose has been recognized with a long list of impressive industry awards, including a 2018 Chief Marketer Pro Award and a fifth consecutive year on the Inc. 5000 list of Fastest Growing Private Companies.

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digital marketing and consumer marketing

SRAX Names Shopper Marketing Veteran George Stella to Lead SRAXshopper

SRAX (NASDAQ: SRAX) today announced shopper marketing industry veteran George Stella, has joined the company to drive its consumer packages goods (CPG) vertical, SRAXshopper.

“George brings 20 years of digital media experience with the better part of the last decade focused specifically on digital shopper strategies,” said Christopher Miglino, CEO and chairman of SRAX. “The ability to attract such a talent is exciting and speaks to how our proven technology creates opportunity for marketers to move the needle on in-store sales with their digital dollars.”

“The growth potential in digital shopper marketing as we incorporate data and media transparency involving our blockchain identification graph, BIG Platform, is a giant step forward for the industry,” said Stella. “This tremendous differentiator and our proven stack of CPG tools, including our recently launched video ad unit, positions SRAXshopper at the top of shopper marketers’ list of tools for reaching verified shoppers in unique and innovative ways.”

George Stella, Vice President of SRAXshopper

Most recently at Yieldbot, Stella’s experience includes driving digital shopper strategies and leveraging real-time consumer intent data. In addition, his shopper marketing experience over the past seven-years includes sales and media positions at OwnerIQ and HookLogic. Stella began his digital media career at 24/7 Real Media, where he spent more than 11 years as a sales director. Stella’s advertising career began at Comedy Central.


SRAXshopper targets shoppers visiting advertisers’ key retailers by layering social and shopping data with media buying to enable marketers to message a single, verified shopper across multiple devices and inventory sources. SRAX’s shopper marketing technology automates the discovery of shoppers and their characteristics, amplifying and targeting shoppers to drive sales lift – all while tracking online to offline attribution.

To learn more about SRAXshopper, visit:

About SRAX

SRAX (NADAQ: SRAX) is a digital marketing and consumer data management and distribution technology platform company. SRAX’s technology delivers the tools to unlock data to reveal brands and content owners’ core consumers and their characteristics across marketing channels. Through its blockchain identification graph technology platform, BIG, SRAX is also developing a consumer-powered data marketplace where people will own and sell access to their data thereby providing everyone in the Internet ecosystem transparency, choice and compensation. SRAX’s technology and tools deliver a digital competitive advantage for brands in the CPG, automotive, sports and lifestyle verticals by integrating all aspects of the advertising experience, including verified consumer participation, into one platform. For more information on SRAX, visit

Safe Harbor Statement

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as “anticipate,” “plan,” “will,” “intend,” “believe” or “expect'” or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including, without limitation, statements made with respect to expectations of our ability to increase our revenues, satisfy our obligations as they become due, report profitable operations and other risks and uncertainties, all as set forth in our Annual Report on Form 10-K for the year ended December 31, 2016, as filed with the Securities and Exchange Commission. All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, many of which are generally outside the control of Social Reality and are difficult to predict. Social Reality undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise.

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customer engagement

ON24 Accelerates Growth as Marketers Own More Revenue Responsibility

With almost 40% of marketers directly responsible for revenue, every marketing tactic must deliver a return on investment. That’s why an increasing number of marketers are turning to ON24, the leading marketing technology company helping organizations drive human engagement and deliver actionable data. Through live, on-demand and personalized engagement, businesses of all sizes and industries are leveraging ON24 to generate more pipeline and revenue than any other marketing tactic.

“The era of marketing-as-a-cost-center is over, and making this shift to driving revenue takes a total transformation, from strategy to execution. As a result, marketers are looking for ways to scale human engagement and deliver true ROI for their business,” says Sharat Sharan, CEO and Founder of ON24. “It’s an incredible time to be in marketing, and we’re proud to help marketers everywhere gain key insights into their prospects and customers, read their digital body language, and use those insights to tangibly accelerate revenue.”

The ON24 marketing platform helps marketers create digital experiences that efficiently scale, from live online events to on-demand content libraries across all different mediums and channels. Through these personalized, dynamic interactions, marketers gain the behavioral insights they need to identify sales-ready leads and accelerate pipeline.

ON24, which experienced a 120 percent net retention rate of its customer base in the first half of 2018, has seen significant business momentum as marketers continue to turn to the platform as a way to help them positively impact their bottom line.

ON24’s business growth during this time period includes:

  • 37 percent Year over Year (YoY) in new business bookings in the second quarter of 2018
  • Increased customer adoption leading to a 36 percent YoY increase in annual contract size in the second quarter of 2018
  • Significant growth in international markets, with 35 percent of new bookings coming from EMEA and APAC
  • Rapidly approaching $100M in ARR

The company itself is proof of the impact of effective marketing on revenue, with two-thirds of its won opportunities being influenced by webinar programs. Meanwhile, the company’s new product, ON24 Content Gateway, which launched last year, has also seen compelling gains: doubling its growth in the second quarter of 2018.

In addition, there were several developments that helped fuel this business growth. Already in 2018, ON24 has hosted its second annual Webinar World conference with additional events in SydneySingapore, and London – establishing it as a decorated global event series. ON24 also hired tech veteran Ian Halifax as Chief Financial Officer, as well as Pat Hoey — a sales executive who has served previously at Salesforce, Gartner, and BetterUp — as VP of Sales, Americas.

ON24 passed 1 billion minutes of engagement this year, and now serves more than 2,000 customers worldwide. The company also released its definitive Webinar Benchmarks report, tapping its database of over 100,000 webinars to provide unmatched insights for marketers into how to best leverage webinars to engage prospects and drive revenue.

About ON24, Inc.

ON24 is on a mission to redefine how organizations engage with their audiences, powering interactive, data-rich webinars and content experiences that help people connect on a more human level and make smarter business decisions. Through the ON24 Engagement Platform, marketers can create Live, On Demand and Personalized Engagement, turn it into actionable intelligence and integrate it across their operations. Informed by more than a billion engagement minutes — including 12 million polls, 1.3 million surveys, 1.5 million conversations, and conversion of over 17 million resources — marketers drive more revenue from ON24 Engagement than any other marketing channel. Headquartered in San Francisco, ON24 has a wide global footprint with eight offices in key regions, including LondonMunichSingaporeStockholm and Sydney. For more information, visit

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Global Inbox Placement is Rising, but Fifteen Percent of Worldwide Commercial Email Still Falls Short

NEW YORK, August 14, 2018 — According to new research from data solutions provider Return Path, nearly one in six commercial emails worldwide fails to reach its intended target. The 2018 Deliverability Benchmark report reveals that 85 percent of email was delivered to the inbox over the past 12 months. While this represents an increase of five percentage points over the 2017 global inbox placement average, a full 15 percent of email is still being diverted to spam folders or blocked altogether.

After three years of relatively static inbox placement worldwide (80 percent in 2017; 79 percent in 2016 and 2015), the report’s findings show this year’s improvement was largely driven by inbox placement gains in North America and Europe. However, the significant percentage of filtered messages means that marketers are still missing out on a valuable opportunity to drive meaningful revenue from the email channel.

“Marketers around the world rely on email. It’s no surprise, given that email generates an average of 38 dollars in revenue for every dollar spent,” said Tom Sather, senior director of research at Return Path. “We’re thrilled to see inbox placement rates on the rise, but marketers need to realize that even 15 percent of email missing the inbox is too much. With every email that fails to reach its intended recipient, brands lose the opportunity to connect with customers and ultimately make a sale.”

Email marketers in the US saw strong gains in inbox placement over the last 12 months, with 83 percent of messages reaching subscribers. While this result falls short of the global average, it represents an increase of six percentage points over the previous period (77 percent in 2017). Meanwhile, inbox placement in Canada remained relatively steady and ranked among the highest in this study at 89 percent, compared to 90 percent in 2017.


Other key findings from the report include:

->While marketers in Mexico exceeded the worldwide inbox placement average at 88 percent, poor performance elsewhere in the region brought average inbox placement in Latin America down to 78 percent.

->Inbox placement in Europe increased three percentage points year over year, from 83 percent in 2017 to 86 percent in 2018. Contributing to these results were several countries with inbox placement above 90 percent, including Belgium (91 percent), Greece (93 percent), Ireland (92 percent), Norway (93 percent), and Portugal (93 percent).

  • Most countries in the Asia-Pacific region outperformed the global inbox placement average, including Australia (89 percent), Hong Kong (88 percent), Japan (89 percent), New Zealand (90 percent), and Singapore (90 percent). However, inbox placement of just 57 percent in China lowered the region’s average to 78 percent.
  • Looking at inbox placement by industry, the best results were found in sectors with strong account-based consumer relationships such as banking & finance (96 percent), distribution & manufacturing (96 percent), and travel (94 percent). Across the board, every industry saw an increase in inbox placement compared to the previous period.

This annual benchmark report from Return Path examines how email is delivered and how inbox placement is measured, along with global, regional, and industry benchmark results by quarter. The complete 2018 Deliverability Benchmark Report can be downloaded here.


Return Path conducted this study using a representative sample of more than 2 billion promotional email messages sent to consumers around the world between July 2017 and June 2018. Global and regional statistics are based on performance across more than 140 mailbox providers in North America, South America, Europe, and Asia-Pacific regions. Country and industry statistics are based on a subset of senders whose locations and industry classifications are identifiable.

Return Path panel data is captured from monitored email accounts controlled by real subscribers to sample user-initiated engagement based filtering decisions by mailbox providers. Panel data can uncover behavior based factors and thresholds that influence inbox placement at large mailbox providers, and can’t be identified by non-interactive seeds.

Industry results are based on global panel data consisting of more than 17,000 commercial senders, two million consumer panelists, and two billion commercial email messages sent to Microsoft, Google, Yahoo, and AOL users in the same time period.

About Return Path

Return Path analyzes the world’s largest collection of email data to show businesses how to stay connected to their audiences and strengthen their customer engagement. We help mailbox providers around the world deliver great user experiences and build trust in email by ensuring that wanted messages reach the inbox while spam doesn’t. To find out more about Return Path solutions, visit us at or request a demo.


market intelligence

DiscoverOrg Expands B2B Buyer Intent Data Offering With Deeper Bombora Partnership

VANCOUVER, Wash., Aug. 15, 2018 (GLOBE NEWSWIRE) — DiscoverOrg, the world’s leading sales and marketing intelligence solution, today announced it has expanded its partnership with Bombora, the leading provider of B2B intent data, and relaunched its OppAlerts product with Bombora Company Surge™. Built on a native integration, DiscoverOrg OppAlerts was originally launched in 2015 and differentiated DiscoverOrg as the only sales intelligence platform natively delivering digital intent signals.

According to SiriusDecisions, 67% of the buyer’s journey is now done digitally. DiscoverOrg’s OppAlerts tap into Bombora’s data cooperative – which spans more than 4,000 business websites and media publishers and +40 billion unique signals each quarter from millions of prospective buyers – turning them into actionable buying triggers.

Within DiscoverOrg, intent signals are automatically identified and ranked by Bombora’s Company Surge score and then combined with DiscoverOrg’s award-winning firmographic, technographic, and contact data to identify those responsible for related purchases. Armed with these insights, sales and marketing users can engage with the buyers that have the highest propensity to purchase, delivering faster and better quality pipeline.

“The holy grail of the B2B marketing and sales world is to know when customers are actively researching your product or service,” said Henry Schuck, DiscoverOrg CEO. “The DiscoverOrg – Bombora partnership allows our customers to know specifically what their prospects are researching and then which decision-makers to connect with, all in one place.”

“As prospecting efforts have evolved from mass emailing to Account Based Prospecting, there are often concerns from the sales teams that they don’t know what accounts to target – or that by not blasting out emails, we might be missing out on low-hanging fruit. DiscoverOrg’s OppAlerts has helped us identify accounts that we should be targeting in our prospecting efforts,” said Jeff Austin, XMatters Vice President of Sales Operations.

With the latest release of OppAlerts, DiscoverOrg customers can:

  • Identify which accounts within DiscoverOrg are researching their solution across the web
  • Rank those accounts based on intensity of purchase intent
  • Route high-intent prospects to sales for immediate outreach, with the corresponding contact information for the decision-makers most likely to be involved in the purchase
  • Sync intent data with Salesforce to show sales reps if their accounts are currently researching certain topics
  • Personalize engagement to the best contacts based on topics that accounts are expressing intent with

“We’ve already been relying on Company Surge Data from Bombora to deliver significantly warmer leads from emails and ads to our lead qualification reps.  Making the data available seamlessly in DiscoverOrg means that our outbound prospecting can be aligned to the same strategy,” noted Mike Ballard, Lenovo Senior Manager of Global Digital Marketing.

“Bombora is the only provider of Company Surge data. Combining our insights about which businesses are more actively researching specific products and services with DiscoverOrg’s best-in-class firmographic and contact data brings the most actionable form of Intent data to B2B sales teams,” said Erik Matlick, Bombora Founder and CEO.

About DiscoverOrg
DiscoverOrg is the leading global sales and marketing intelligence tool used by over 4,000 of the world’s fastest growing companies to accelerate growth. Our award-winning solutions provide a stream of accurate and actionable company, contact, and contextual buying intelligence that can be used to find, connect with, and sell to target buyers more effectively – all integrated into the leading CRM, Sales Engagement, and Marketing Automation Tools on the market. Data is gathered and updated through DiscoverOrg’s proprietary combination of technology, tools and integrations, and then verified by an in-house research team – resulting in the highest guaranteed level of accuracy available across B2B sales and marketing data providers.

About Bombora
Bombora is the leading provider of intent data for B2B marketers. Bombora’s data aligns marketing and sales teams, enabling them to base their actions on the knowledge of what companies are in the market for which products. Bombora’s Company Surge™ data reports on changes in consumption on specific product-related topics from within businesses. The source of this data is the first co-operative of premium B2B media companies. Members contribute content consumption and behavioral data about their audiences. In turn, they can better understand their audiences, serve advertisers, and monetize their inventory.

data driven marketing

Yes Lifecycle Marketing Hires Tim Smith to Expand Strategic Leadership and Digital Capabilities

Yes Lifecycle Marketing, a multichannel marketing and analytics solutions provider, today announced that Tim Smith has joined the company as general manager, Digital Services. An accomplished executive and entrepreneur, Tim brings more than 20 years of expertise in the digital marketing and advertising space.

Smith joins Yes Lifecycle Marketing from mobile attribution and marketing analytics company, AppsFlyer, where he was the managing director for the US. Over the course of his career he has helped Fortune 500 clients generate awareness, drive acquisition and grow ROI in his senior executive positions at Rocket Fuel, Inc. (formerly [X+1]), Lemonade, where he successfully launched the social commerce platform and Modem Media, one of the first digital agencies in the US subsequently acquired by Digitas. As the GM of Digital Services at Yes Lifecycle Marketing, Smith’s mission is to use his extensive expertise to expand the company’s digital offering into a greater range of services across all marketing and advertising channels thus supporting the company’s focus on delivering end-to-end integrated digital solutions and services to its customers.

“I am excited to join a team that has a reputation of being a reliable trusted advisor to their clients,” said Smith. “Yes Lifecycle Marketing has a phenomenal opportunity to serve marketers across the spectrum of their marketing needs. By expanding the multichannel capabilities of our services team and technology and leveraging our proprietary data assets, we can better help our clients engage with their customers at every step of the customer journey.”

“A strong digital strategy supported by truly integrated services and solutions is key in driving business results for our clients,” said Michael Iaccarino, CEO and chairman, Infogroup, parent company of Yes Lifecycle Marketing. “Tim’s hiring is essential to this strategy. His proven leadership skills, strategic vision and deep expertise in the digital space will enable Yes Lifecycle Marketing to deliver one-stop-shop offerings that provide greater client support and generate optimal ROI from their marketing budgets.”

For more information about the Yes Lifecycle Marketing team, and to view career opportunities, click here.

About Yes Lifecycle Marketing 

Yes Lifecycle Marketing provides solutions that orchestrate multichannel marketing communications to drive results and revenue. This is accomplished by leveraging technology, data, analytics, creative, and strategy to activate and optimize insights-driven, real-time, relevant communications. This holistic approach gives marketers the ability to source a full-service offering of best-of-breed technology and solutions from a single vendor in order to achieve their desired outcomes across all on and offline channels. To learn more, call 1-877-937-6245, email sales@yeslifecyclemarketing.comor visit

About Infogroup

Infogroup is a leading provider of data and data-driven marketing solutions. Infogroup provides data, technology and services that help marketers acquire new customers and maximize the value of existing relationships. The company’s data and marketing solutions help clients of all sizes, from local SMBs to FORTUNE 100™ enterprises, increase sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 280 million individuals and 24 million businesses. For more information, visit

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Infogroup Hires Tony Marlow as Chief Marketing Officer

Infogroup, a leading provider of data and multichannel marketing solutions, today announced Tony Marlow has been appointed chief marketing officer. Marlow is based in New York and reports directly to Michael Iaccarino, chairman and CEO of Infogroup.

An accomplished industry veteran with more than a decade of marketing and digital media expertise, Marlow brings a strong track record of turning data into actionable insight and empowering brands to make more impactful connections with their consumer base. He will oversee all aspects of Infogroup’s corporate marketing strategy, brand development and communications.

Tony Marlow is a vital addition to our leadership team at this time of transformation and growth,” said Iaccarino. “His strategic vision and marketing expertise are unrivaled, and we are thrilled to add this caliber of digital talent to the mix as we usher in the next era of data-driven marketing.”

Before joining Infogroup, Marlow served as vice president of B2B Marketing for Yahoo and Oath where he led a team of over 100 and oversaw all B2B Marketing, Sales Learning and Sales Insights. Prior to Yahoo, Marlow lead the custom division for Nielson Online APAC and worked in the strategic consulting environment.

Marlow is an active speaker at various digital media and marketing conferences and has served on a number of professional associations including the board of directors for the IAB Research Council, IAB Video Center and Media Ratings Council. He also serves on the board of advisors for and CSU-Global. He holds two bachelor’s degrees along with a master’s in strategic marketing from the University of Wollongong, Australia.

“I’m thrilled to join Infogroup as CMO at such an exciting juncture. This is a period of supercharged innovation for big data and augmented business intelligence,” said Marlow. “Infogroup’s leadership in these areas is inspiring and I look forward to ensuring that our data-driven technologies continue to drive high-impact marketing success for our partners.”

About Infogroup

Infogroup is a leading provider of data and data-driven marketing solutions. Infogroup provides data, technology, and services that help marketers acquire new customers and maximize the value of existing relationships. The company’s data and marketing solutions help clients of all sizes, from local SMBs to FORTUNE 100™ enterprises, increase sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 280 million individuals and 24 million businesses. For more information, visit

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marketing analytics

InsightSquared Announces Expansion Into Marketing Analytics

InsightSquared, the leading provider of revenue intelligence solutions, today announced that it has expanded its product to include marketing analytics with a new suite of dashboards aimed at helping marketers better measure, understand, and optimize marketing performance and its alignment with sales goals. Unlike other marketing analytics solutions, InsightSquared designed its marketing analytics for the business user rather than the technical user, enabling streamlined business decision-making based on data.

As many businesses have begun to consolidate their sales and marketing teams, there is an increasing industry demand for analytics solutions that help the full go-to-market organization understand how to measure, analyze, and interpret the relationship between both functions.

“There is no shortage of data or martech, but there is an incredible shortage of insight that business people can use to make better decisions,” said Fred Shilmover, CEO and founder of InsightSquared. “If you have a data science degree and a lot of time, maybe you can answer the key marketing questions, but that doesn’t describe anyone I know making these decisions on a daily basis. InsightSquared’s marketing analytics dashboards will help marketers make better decisions and answer key questions like how marketing activities are impacting sales and, most importantly, what the relationship means for the business as a whole.”

The expansion includes a number of dashboards focused on specific use cases, including:

Marketing Attribution:

  • Helps users understand ROI on specific activities and demonstrate the impact of marketing initiatives on the bottom line
  • Enables users to make highly-informed, data-driven decisions regarding future marketing spend
  • Allows users to customize attribution models at any time, based on real-time visibility

Demand Management:

  • Gives users full-funnel reporting from lead generation to closed-won, answering important questions like how demand generated from marketing progresses through the funnel
  • Provides sales and marketing teams with a common language to analyze and strategize actions to optimize performance, enabling teams to “win” together

Planning and Analysis:

  • Guides marketers during business planning and helps them understand where to spend marketing dollars based on comprehensive data
  • Combines data from multiple systems and compares results over time, giving users the confidence that they are taking the right actions based on specific goals

“Sales and marketing cannot speak a common language unless they are viewing and acting on common data,” said Guido Bartolacci, manager of acquisition and strategy at New Breed, a premier inbound marketing and sales agency focused on full-funnel tactics. “By unifying sales’ view of performance with marketing’s, InsightSquared has played a vital role in creating a unified ‘revenue’ team.”

About InsightSquared

InsightSquared helps revenue operations professionals make better decisions by equipping them with actionable, real-time intelligence on sales and marketing KPIs. Businesses rely on the company’s solutions to forecast more accurately, better manage pipeline, tailor rep coaching based on individual performance, understand their marketing attribution, and conduct data-backed planning and analysis. For more information, visit

SOURCE InsightSquared

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