The Talkwalker AI Engine provides social media analytics automation to find relevant brand insights faster

The Talkwalker AI Engine provides social media analytics automation to find relevant brand insights faster

Talkwalker, the leading social listening and analytics platform, today announced the launch of the Talkwalker AI Engine. This revolutionary AI aids PR & marketing personnel by automating social data analytics, giving them more time to focus on insights, and generating impactful results for their business.

As the access to big data has grown exponentially, it’s become harder and more time-consuming to measure.

The Talkwalker AI Engine allows users to manage their data more efficiently. By automating the analytics process, it provides high quality data in less time, allowing users to focus more on the insights that drive brand results.

The Talkwalker AI Engine serves as the foundation for a growing suite of AI-powered features within the Talkwalker Analytics platform. This seamlessly combines Talkwalker’s world-leading data coverage with the latest deep learning methods to enable users to find more accurate and relevant brand insights at scale.

Key features of the Talkwalker AI Engine include:

  • Custom AI Models: Puts the power of the Talkwalker AI Engine at users’ fingertips, to create clean, high-quality data projects with minimal effort. With no need for complicated Booleans, users will save time, while boosting project accuracy, and reducing human error.
  • AI-Powered Sentiment: Using natural language processing, users can interpret human emotions, as well as types of irony and sarcasm, into tangible, measurable metrics. With analysis based on whole sentences, rather than keywords, it averages 90% accuracy, to measure brand sentiment, and detect the themes that are positively or negatively impacting a business.
  • Visual Insights: Our proprietary image recognition technology searches and compares social images with over 30,000 brand logos, and our extensive product, scene and object database. Allowing users to detect all visual mentions of their brand, on social networks, blogs, and news sites.

“The launch of Talkwalker AI Engine shows our commitment to offering cutting-edge functionalities that make a difference to our users. We’re not just significantly reducing time spent on manual tasks, such as data cleaning, classification and segmentation, but also enabling communications professionals to find more relevant brand insights faster,” said Todd Grossman, Talkwalker CEO Americas.

Already, Talkwalker’s clients are experiencing how quick, efficient and accurate the Talkwalker AI Engine is making their social listening, with – 
– A pharmaceutical company reducing their number of false positive results by 45%.
– A leading telecommunications provider increasing their number of relevant results by 250%.

Talkwalker has been investing heavily in AI for more than three years, with an ever expanding team of in-house data scientists developing proprietary technologies tailored to the Talkwalker platform. “This enables us to make the AI experience smoother and more intuitive for our customers, ensuring that any Talkwalker user is able to use the full potential of AI, regardless of technical knowledge,” said Grossman.

About Talkwalker
Talkwalker is a social listening and analytics company that empowers over 1,000 brands
and agencies to optimize the impact of their communication efforts. We provide companies
with an easy-to-use platform to protect, measure, and promote their brands worldwide,
across all communication channels.

Talkwalker’s state-of-the-art social media analytics platform uses AI-powered technology to
monitor and analyze online conversations in real-time across social networks, news websites,
blogs and forums in 187 languages. Talkwalker has offices in New YorkLuxembourg, San
Francisco, and Frankfurt. It is also the home of Talkwalker Alerts, a free alerting service
used by over 500,000 communications and marketing professionals worldwide.

Albane Flamant 
646-712-9441 ext 117

SOURCE Talkwalker
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Insightful Technology and DoubleEdge Partner to Deliver Disruptive Regulatory Communication Compliance and Cognitive SaaS, Soteria, to Financial Services

Insightful Technology and DoubleEdge Partner to Deliver Disruptive Regulatory Communication Compliance and Cognitive SaaS, Soteria, to Financial Services

Compliant voice, e-communications and cognitive services disruptor, Insightful Technology, has agreed a new partnership with agile IT and unified communications provider, DoubleEdge, as part of their growing activity in the Financial Technology marketplace. The alliance has already been celebrated with an early customer acquisition, for deployment in September.

Insightful’s Soteria platform is currently used by 9 of the top 12 global banks and now enables DoubleEdge to bridge compliance and efficiency gaps for businesses within the regulated sectors. Soteria captures and recalls any type of corporate multimedia communication in a single global view and then overlays proactive monitoring and AI services to enhance the data’s value to the organisation.

All in real-time and without data leaving jurisdiction, case reconstructions can be compiled in a matter of minutes with the aid of advanced keyword search algorithms and Microsoft voice-to-text transcription software. This empowers businesses to respond proactively to regulatory requests and allows regulators to remotely access a containerised view of the case.

Steve Garrood, Insightful Technology’s COO commented: “We strive to ensure we have the best-in-class partners who share our ethos of encouraging real business efficiency change, while solving the customers’ immediate pain points around unified communications and/or compliance. DoubleEdge takes this approach and has established a solid reputation for delivering exceptional levels of customer service and support.”

“With Soteria, DoubleEdge now has access to a tier-4, secure and resilient cloud-based SaaS solution, that provides much-needed structure to otherwise unstructured data, in one place. There’s no need for middleware or multiple disparate data silosand, given Soteria’s open API design, DoubleEdge can deliver a complimentary and non-architecturally disruptive solution, that ingests data from any existing or legacy estate, be that hardware or software.”

Steve Burges, DoubleEdge Managing Director, added: “We work with some of the biggest players in the financial, legal and professional services sectors, providing advanced communications and collaboration solutions, plus the essential support required to meet changing requirements.”

“Over the past 20 years, we’ve witnessed growing regulatory demands across an increasingly wide range of communications. Compliance managers need a solution that is simple to deploy, quick to respond to requests from the authorities and accurate in the data supplied. Insightful Technology delivers all this with the flexibility and scalability offered by a cloud-based SaaS solution. They’re way ahead of everything else out there and that’s why we value this important partnership.”

About Insightful Technology
Through our SAAS platform Soteria, we provide organisations around the world with the ability to securely capture, analyse and store business communications in real-time, regardless of the source. With an accompanying A.I. and B.I. analytics and proactive alerting suite, and the functionality to create case reconstructions immediately, as well as pre-populate CRM systems or Best Execution forms with accurate voice-to-text transcriptions, we not only drive compliance on a global scale but also enterprise agility.

Our mobile voice recording solution is currently used by 9 of the top 12 tier 1 global banks, and over 170 other financial organisations, and can also be implemented by government agencies, legal institutions and pharmaceutical companies all around the world.

About DoubleEdge
We’re an independent, specialist IT and communications service provider. We believe in the power of new technology to transform the way businesses are able to work, but we also believe that proactive, knowledgeable support from people who really care is at the heart of delivering performance improvement.

Our client base includes market-leading, global companies who rely on us to address their business challenges across voice, data and mobile comms. They value an approach that combines innovative, tailored solutions, deep industry knowledge and service excellence to deliver cost savings and operational efficiencies.

Contact details
Carina Evison
Head of Marketing & PR, Insightful Technology

SOURCE Insightful Technology and DoubleEdge


adobe to buy marketo

Adobe in talks to buy marketing software firm Marketo

Adobe Systems, the maker of image-editing software Photoshop, is in negotiations to buy Marketo, a privately held cloud-based marketing software company, according to people familiar with the matter.

Private equity firm Vista Equity Partners Management took Marketo private two years ago for $1.8 billion. Adobe is expected to pay significantly more than that should a deal be reached, the sources said, though the exact amount being considered could not be learned.

The deal would boost Adobe’s cloud-based software offerings as it takes on larger peers Microsoft and Oracle. Marketo offers business-to-business marketing applications that would compliment Adobe’s marketing business.

There is, however, no certainty the talks between Adobe and Vista Equity will lead to a deal, the sources cautioned, asking not to be identified because the matter is confidential. It is not clear how much Adobe would pay for Marketo. Vista Equity declined to comment while Adobe and Marketo did not immediately respond to Reuters requests for comment.

Adobe, which has a market capitalization of $130 billion, has topped analysts’ profit and revenue estimates for the past eight quarters, driven by strength in its digital media business, which houses its flagship product Creative Cloud.

The San Jose, California-based company has been actively exploring possible acquisitions. In May, it agreed to buy e-commerce services provider Magento Commercefrom private equity firm Permira for $1.68 billion, in a move to bolster its Experience Cloud business.

Marketo was started in 2006 as an email marketing service and is based in San Mateo, California. Last year, it generated revenue of approximately $321 million, according to credit ratings agency Moody’s Investors Service.


SAP Marketing Cloud solution

SAP® Intelligent Services for Marketing Deliver Deep Learning to Win New Customers and Reduce Churn

SAP SE (NYSE : SAP ) today announced plans to enhance the SAP®Marketing Cloud solution, introducing new “smart” capabilities to help companies focus on the best sales leads and increase customer retention.

Plans for SAP Intelligent Services for Marketing were launched at the DMEXCO annual conference being held in Cologne, Germany.

The new services use SAP Leonardo Machine Learning capabilities to add artificial intelligence (AI) to the cloud-based marketing suite from SAP. Using deep learning techniques, the new software analyzes the footprint that consumers leave behind while shopping online or offline, enabling businesses to better understand their customers’ preferences and intent as they consider a purchase.

This enables marketers to detect patterns in individual customer behavior and gives them the tools to engage more skillfully with their customers, drive brand loyalty and increase revenue. In addition, by automatically identifying the leads with high probabilities of conversion, SAP Intelligent Services for Marketing lets marketing and sales teams focus on increasing revenue while reducing marking costs.

“Marketers are dealing with an unprecedented amount of data about customers. But it doesn’t mean that they understand them better,” said Nicholas Cumins, general manager, SAP Marketing Cloud, SAP. “That’s where AI comes in. It allows marketers to make sense of all that data and achieve a much deeper understanding of customers.”

One Solution, Two Benefits: Grow Conversion Rates and Predict Customer Churn 

Since the cost of acquiring a new customer is much higher than retaining an existing customer, it is critical for companies to reduce customer churn. SAP Intelligent Services for Marketing help businesses address this issue by continuously monitoring and mining customer data to identify churn-related behavioral patterns or events, and predict which customers are at risk.

By presenting this information in a visual way, marketers can more easily understand a customer’s churn score – the reasons why a customer is considering leaving – and take immediate action to persuade them to stay.

This is particularly valuable to companies in sectors that have churn rates as high as 25%. For example, in the sports industry the retention of season ticket holders is crucial. Similarly, in banking and business-to-business industries like chemicals and high tech, it is important to identify high-value customers and high-risk accounts at a very early stage.

Visit the SAP News Center. Follow SAP on Twitter at @sapnews, and SAP Customer Experience solutions at @sap_cx.

About SAP 

As market leader in enterprise application software, SAP (NYSE : SAP ) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 404,000 business and public sector customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

© 2018 SAP SE. All rights reserved.  

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see for additional trademark information and notices.

For customers interested in learning more about SAP products:  

Global Customer Center: +49 180 534-34-24 

United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only: 

Michael Baxter, SAP, +49 151 1719 6185,, CET 

Jenny Radloff or Nikki Festa, PAN Communications, +1 (617) 502-4300,, ET


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Tech Mahindra and Avaamo Partner to Take Conversational AI Platform to Global Markets

Tech Mahindra and Avaamo Partner to Take Conversational AI Platform to Global Markets

The partnership will combine Avaamo’s cutting-edge technology and Tech Mahindra’s global footprint to serve emerging ecosystem in Conversational AI sector

Tech Mahindra, a leading provider of digital transformation, consulting and business re-engineering services and solutions announced a global strategic partnership with Avaamo, a leader in conversational artificial intelligence (AI). This partnership will include developing and delivering conversational AI solutions for global enterprises.

Tech Mahindra will evangelize Avaamo’s enterprise products and build solutions around platforms in areas such as the internet of things, artificial intelligence, and machine learning. The collaboration will help Tech Mahindra harness newer enterprise artificial intelligence technologies and serve global markets in countries like the United StatesUnited KingdomNetherlandsGermanySwedenMalaysiaIsraelPhilippines, and Indonesia amongst many others.

Jagdish Mitra, Chief Strategy and Marketing Officer, Tech Mahindra, said, “Artificial Intelligence as a differentiated next-gen technology is core to our strategy at Tech Mahindra. Conversational AI is the next frontier of enhanced intelligence as humans and machines harmonize to enable connected experiences. Virtual assistants are already disrupting the customer experience space. Avaamo and Tech Mahindra have a shared vision – to implement cutting-edge AI solutions, specifically in the banking, telco, retail and healthcare industries.”

The industry-specific AI based conversational solutions would help clients realize the value of truly omnichannel digital customer experience. The conversational AI platform solutions, with a specific focus on vertical machine learning, will provide Tech Mahindra’s customers a seamless experience across their enterprise channels while improving digital customer engagement, net promoter score and customer insights.

Ram Menon, Founder and CEO Avaamo, said, “We began collaborating early in 2017 and are delighted with our successes so far. Tech Mahindra is truly a global player in the tech space. As we continue to work together, we’ll help businesses around the world reimagine what is possible with conversational artificial intelligence.”

As part of the TechMNxt charter, Tech Mahindra is focused on developing platforms based on next-gen technologies like AI, machine learning, robotics, automation and the internet of things. Tech Mahindra and Avaamo partnership will bolster the TechMNxt charter globally.

About Avaamo

Avaamo is a deep-learning software company that specializes in conversational interfaces to solve specific high impact problems in the enterprise. Avaamo is building fundamental AI technology across a broad area of neural networks, speech synthesis, and deep learning to make conversational computing for the enterprise a reality. With over 80+ enterprise customers supporting leading brands in financial services, healthcare, retail, and insurance. Avaamo is currently deployed in 40+ countries.

About Tech Mahindra

Tech Mahindra represents the connected world, offering innovative and customer-centric information technology experiences, enabling Enterprises, Associates and the Society to Rise™. We are a USD 4.9 billion company with 113,550+ professionals from 90 countries helping over 926 global customers including Fortune 500 companies. Our convergent, digital, design experiences, innovation platforms and reusable assets connect across a number of technologies to deliver tangible business value and experiences to our stakeholders. Tech Mahindra is amongst the Fab 50 companies in Asia(Forbes 2016 list).

We are part of the USD 21 billion Mahindra Group that employs more than 200,000 people in over 100 countries. The Group operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, after-market, information technology and vacation ownership.

For more information on Tech Mahindra, please contact:

Tuhina Pandey, Global Corporate Communications


For more information on Avaamo, please contact:

Justin Norton (415) 845-3591,




Openprise Announces Openprise Data Orchestration Platform for Microsoft Dynamics 365

Openprise, the leader in data orchestration solutions for marketing and sales, today announced the general availability of Openprise Data Orchestration Platform for Microsoft Dynamics 365. The solution automates all the painful, manual processes that sales automation and marketing automation solutions don’t typically offer, such as list loading, data cleansing and enrichment, account scoring, and many more, enabling marketing and sales teams to increase productivity, scale their operations, and boost revenue.

Openprise is a single platform designed from the ground up for CRM, so it has all of the best practices, business logic, and data that companies need to automate key business processes, including custom business processes that are unique to a given company or industry. Companies that implement Openprise are also able to save money and improve efficiency by eliminating dozens of point solutions and simplify their martech stack.

Key capabilities in Openprise Data Orchestration for Microsoft Dynamics 365 include:

  • Automated list loading
  • Data cleansing for leads, contacts, and accounts
  • Data normalization
  • Advanced segmentation
  • Data enrichment
  • Lead routing
  • Account and lead scoring
  • Account Based Marketing (ABM) activity analysis
  • Data unification
  • GDPR compliance
  • Campaign attribution
  • Custom business processes

Because it already has robust integrations with all of the leading marketing automation solutions, including Marketo, Eloqua, and Pardot, and Openprise has an understanding of the roles of the underlying data structures in those solutions, Microsoft Dynamics 365 customers are able to do much more using Openprise to complement their native Dynamics 365 integrations than they could with the native integration alone. For example, it can automate the process of normalizing data and reference multiple related objects as its transported between Marketo and Microsoft Dynamics 365. This dramatically simplifies the process of synchronizing data and ensures a higher level of data quality in both systems.

“Openprise understands the unique issues that marketers and sales teams face, and has built sophisticated logic well beyond what traditional cleansing and enrichment tools can do,” said Rob DeMartini, Marketing Director at Armanino LLP, the 22nd largest accounting and business consulting firm in the nation. “For example, Openprise algorithms automatically derive job function and job level for us, based on job titles, which is critical for precise segmentation in our business. Openprise takes each process a level deeper than the others, and that makes it possible for us to build for the long term.”

The Openprise Data Orchestration Platform is also seamlessly integrated with the Openprise Data Marketplace, which enables companies to easily acquire data from all of the leading third-party data providers and simplify the process of onboarding and normalizing data across different vendors. Using the Openprise Data Marketplace, companies can create their own custom blends of data from multiple providers to dramatically improve match rates and improve the richness of their data. This unique approach helps teams improve their segmentation, lead and account scoring, and lead routing efforts to shorten sales cycles and boost revenue.

“At Openprise, we’re pleased to be able to apply our years of experience automating critical marketing and sales business processes that had previously been done manually, and apply that expertise to Microsoft Dynamics 365 customers to help marketing and sales teams boost revenue and improve productivity,” said Ed King, Founder and CEO of Openprise.


Deloitte Acquires Magnetic's Artificial Intelligence Platform Business

Deloitte Acquires Magnetic’s Artificial Intelligence Platform Business

Deloitte announced today the acquisition of Magnetic Media Online, Inc.’s artificial intelligence platform business. Magnetic is a marketing technology company headquartered in New York City. The acquisition signals the strategic importance of enhanced investments in AI, machine learning (ML), and audience data analytics. The acquisition will help make Deloitte Digital’s Experience Services platform both smarter and faster. It also signals the continued focus on delivering clients better data management capabilities, AI and machine learning-driven insights, and the ability to turn insights into action through Deloitte Digital’s creative capabilities and software alliances. This will allow for more relevant content, better customer experiences and more accountable growth for clients.

“People’s expectations for how brands should interact with them are higher than ever. They expect companies to provide interactions that are both personalized and have real-time relevancy in every channel,” said Scott Mager, principal, Deloitte Consulting LLP and leader of Deloitte Digital’s advertising, marketing and commerce practice. “We’re helping our clients make the shift from siloed advertising and marketing to real-time cross-channel experiences that are consistent across media, web, mobile, social and in the call center, with a store associate, or at the register.”

“To enable an end-to-end experience, our clients need to collect, analyze, and integrate their audience and customer interaction data across the enterprise. By combining Magnetic’s audience data capabilities with Deloitte Digital’s customer data experience, we can help our clients do just this inside their own environment, designed to give them full control and transparency,” said Angel Hollis Vaccaro, principal, Deloitte Consulting LLP and Deloitte Digital’s Experience Services offering leader. “Add on Magnetic’s AI/ML capabilities alongside Deloitte’s software alliances, and you have real-time decisioning that can deliver the right content, to the right person, at the right time—across any channel.”

Founded in 2008, Magnetic is a privately-owned adtech and targeting business driven by AI technology. Magnetic specializes in machine learning to determine the optimal channel, timing, message and content for each consumer interaction. Magnetic’s powerful AI platform analyzes the attributes of more than 350 million live user profiles alongside real-time inventory supply and bid opportunities to deliver high performing marketing campaigns.

“We are excited to have Magnetic’s product and engineering team join forces with Deloitte, and we know our unique machine learning expertise will help take customer engagement for marketers to a whole new level,” said Corey Ferengul, executive chairman and CEO, Magnetic. “We’re passionate about bringing cutting-edge solutions to clients and helping them succeed. Together, we will build on this commitment by helping brands of all sizes engage more effectively with their consumers and create positive, profitable, long-lasting customer relationships.”

Magnetic’s product and engineering employees will join Deloitte Digital’s Experience Services group based across a variety of offices.



Digital Marketing the Focus for MMDSmart at DMEXCO 2018

Digital Marketing the Focus for MMDSmart at DMEXCO 2018

For the first time, MMDSmart will be exhibiting at the Dmexco Digital Marketing Expo and Conference 2018 to be held in Cologne, Germany from September 12 – 13, 2018. An industry leader in the rapidly growing A2P Messaging market, it will be introducing its innovative smart messaging platform, MessageWhiz to the digital marketing industry.

In an additional note, highlighting the importance and relevance for the industry, it also announced that Ira Cohen, MMDSmart’s VP of Business Development and Marketing was invited to present a seminar at the event on “SMS Marketing: Washed Up Tech or Wave of the Future?”

Since launching earlier this year, the MessageWhiz platform provides a single address for information about enterprise SMS, messaging related news and articles, usage tips on how to maximize messaging campaigns, tutorials, industry use cases, and white papers. It also serves as an entryway to the self-service messaging portal and provides access to the API and other integration tools.

“In less than a year, MessageWhiz has brought unprecedented success for campaigns using the SMS channel for promotional messages, re-targeting, and customer retention with our customers reporting increased conversion of as much as 40% from previous campaigns. We’re excited to showcase MessageWhiz on the biggest stage in the digital marketing world at DMexco and be able to show digital marketers the value of including SMS in their marketing mix.”, remarked Arie Frenklakh CEO of MMDSmart.

According to a report released in 2017, the global spend for A2P (Application to Person) messages which are sent from a web application, browser or CRM software, and are widely used in industries such as financial services, brand marketing, retail and travel is expected to reach USD 70 billion in 2020, growing at a CAGR of around 4%.

Using MessageWhiz smart messaging, brands send SMS campaigns which have been optimized increasing their conversion success. With access to many routing options, via MMDSmart’s carrier business, the platform identifies the singular route that achieves the highest conversion rate. Unique engagement tools are used to increase consumer engagement, and the conversion API crunches real time conversion data, analyzes all the components, and recalibrates the campaign to achieve the targeted results. It is also the only messaging solution with performance-based billing options including revenue share, CPI, CPA, CPL and other no risk payment models which are common in the digital marketing world.

Mr. Cohen’s seminar session will take place on September 12th, 2018 at 12 pm in Seminar Room 3 at the Koeln Messe. At the seminar, he will discuss an industry survey which revealed that marketers expect additional features to actively engage SMS as a tool in their campaigns and will discuss how new technologies and models, such as optimized messaging, NLP and AI, RCS and performance-based billing are changing the way that SMS can be used in marketing campaigns. He will also present marketing use cases from the retail, financial, travel industry, and gaming industries.

MMDSmart will also be participating this month in the Asian Carriers Conference in Cebu, Philippines from September 4- 7, and the Wholesale World Congress in Madrid on September 19-20. Companies or partners interested in meeting company executives at DMexco or the other events, should contact Ira Cohen, VP of Business Development and Marketing.

About MMDSmart

Founded in 2007, MMDSmart Ltd, the smart messaging pioneer, provides smart communications solutions to organizations of all sizes. Its offering includes voice, fax and chat solutions. Its unique enterprise SMS platform MessageWhiz, is the first results driven enterprise messaging solution that significantly enhances any organization’s customer communications and marketing activities. With headquarters in Tel Aviv, regional offices in London, Hong Kong and Kiev, and a development center in Nizhny Novgorod, Russia, it is focused on providing the highest quality communications solutions to its partners and clients, which include many tier 1 companies from more than 100 countries. As it expands its global scope, its initial mission and commitment remains the same; MMDSmart – Connect. Engage. Smile.

Source: Expands Leadership Team with Chief Revenue Officer Expands Leadership Team with Chief Revenue Officer, a leading ad operations and creative automation platform, has hired Tim Frankcom to join its executive team. Joining as Chief Revenue Officer, Frankcom will be responsible for the company’s global growth strategy as it continues to build on five years of rapid expansion since founding.

To meet market demand from businesses relying on’s creative automation, the company doubled headcount to 250 people in the last 12 months and expanded from offices in nine to 17 cities across North AmericaEuropeAsiaand Latin America. Based in’s London office, Frankcom will lead the global sales and marketing organizations and help scale company operations to ensure the business is equipped for’s next phase of growth as it continues to expand its user base and product offerings.

“ has amassed an incredible customer base and global reach in five short years, and has significantly more growth opportunities to tap into,” said Tim Frankcom, Chief Revenue Officer, “Marketing is at an exciting point, where automation is really bolstering what brand advertisers are capable of achieving. I’m looking forward to working with the talented team at to get its technology into the hands of even more brands around the world.”

Frankcom previously served as Executive Vice President of Criteo’s Global Mid-Market Business, building the sales and business development departments to over 500 people globally, and as a Senior Director at Yahoo Europe, where he ran their inside sales teams across Europe.

“Working closely with customers to expand our solutions and solve their challenges has fueled our first phase of growth and kept us on the leading edge of social advertising technology,” said Kristo Ovaska, founder and CEO, “But it’s still early days and we have big ambitions to take the company to the next level. Tim shares in that vision, and his 20-plus years’ experience and deep expertise in the advertising ecosystem will be invaluable in achieving that.”

To learn more about how automates and optimizes social advertising, visit

About makes online advertising easy, effective and enjoyable. We combine creative automation, ad operations and outstanding customer service to help 650+ brands scale their results – not headcount – on Facebook, Instagram and Pinterest. We are a fast-growing community of 250+ Smartlies with 17 offices around the world.

Contact: Sarah Babbitt, 617-779-1803,


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InnerWorkings and KPMG Announce Strategic Alliance for Marketing Execution

InnerWorkings, Inc. (NASDAQ : INWK ) a global leader in marketing execution, and KPMG LLP, the U.S. audit, tax and advisory firm, today announced an alliance to help clients create the most impact from their marketing spend through technology and services designed to increase efficiencies, improve consistency and drive savings.

“By combining KPMG’s experience and deep understanding of their client’s business challenges with InnerWorkings’ global marketing execution capabilities, the two companies offer corporations a compelling value proposition,” said Oliver Kimberley, Senior Vice President, Client Solutions for InnerWorkings. “We are excited about this alliance and look forward to assisting KPMG drive greater value to their clients in the months and years ahead.”

“Today’s marketing budgets are under pressure to perform more than ever before, and marketing executives need transparency, innovation and a technology-driven approach to maximize their ROI,” said Pat Canning, KPMG Chicago Managing Partner. “Our alliance can create meaningful cost savings on marketing collateral, which significantly impacts our clients’ bottom line.”

KPMG’s Procurement Advisory group brings extensive experience in controlling spend, developing strategies to manage suppliers, improving efficiencies and identifying areas where technology will drive savings. KPMG will evaluate current marketing spend and operating models against industry-leading practices, build a roadmap to meet short-term business objectives and assist clients in achieving their long-term transformation goals.

InnerWorkings is the transformative global marketing partner for ambitious companies, relentlessly driving value to help brands thrive. It helps leading brands make data-driven decisions that streamline processes, leverage buying at scale, lower costs, shorten time to market and improve ROI.

For more information, visit

About InnerWorkings

InnerWorkings, Inc. (NASDAQ : INWK ) is the leading global marketing execution firm serving Fortune 1000 brands across a wide range of industries. As a comprehensive outsourced enterprise solution, the Company leverages proprietary technology, an extensive supplier network and deep domain expertise to streamline the production of branded materials and retail experiences across geographies and formats. InnerWorkings is headquartered in Chicago, IL and employs approximately 2,100 individuals to support global clients in the execution of multi-faceted brand campaigns in every major market around the world. InnerWorkings serves many industries, including: retail, financial services, hospitality, consumer packaged goods, nonprofit, healthcare, food & beverage, broadcasting & cable, automotive, and transportation.


KPMG LLP is the independent U.S. member firm of KPMG International Cooperative (“KPMG International”). KPMG International’s independent member firms have 197,000 professionals working in 154 countries. Some or all of the services described herein may not be permissible for KPMG audit clients and their affiliates or related entities. Learn more at or follow us @KPMGUS_News.