Peter Nguyen of Ad Exchange Group named EY Entrepreneur Of The Year® 2018 Award winner in Orange County

Peter Nguyen of Ad Exchange Group named EY Entrepreneur Of The Year® 2018 Award winner in Orange County

Peter Nguyen joins ranks of mold-breaking entrepreneurs in Advertising and Marketing

EY today announced that CEO Peter Nguyen of Ad Exchange Group, a performance-based digital direct response marketing company, received the Entrepreneur Of The Year® 2018 Award in the Advertising and Marketing category in Orange County. The award recognizes entrepreneurs who are excelling in areas such as innovation, financial performance and personal commitment to their businesses and communities.  Peter Nguyen was selected by an independent panel of judges, and the award was presented at a special gala event at the Monarch Beach Resort on June 22.

“I’m absolutely honored to be among Orange County’s best and brightest business leaders,” began Peter Nguyen at the beginning of his acceptance speech. “My mission in life is pretty simple… to help bridge this world and help people understand this idea of oneness.” Ad Exchange Group is the only full service, end-to-end solution for direct-to-consumer, online retailers that specialize in online, pay-for-performance advertising. The company also provides comprehensive fulfillment services, inbound customer support, assistance with merchant processing, and chargeback mitigation services.

Since 1986, EY has honored entrepreneurs whose ingenuity, spirit of innovation and discipline have driven their companies’ success, transformed their industries and made a positive impact on their communities. Now in its 32nd year, the program has honored the inspirational leadership of such entrepreneurs as:

•  Howard Schultz of Starbucks Corporation

•  Andreas Bechtolsheim and Jayshree Ullal of Arista Networks

•  Pierre Omidyar of eBay, Inc.

•  Hamdi Ulukaya of Chobani

•  Jodi Berg of Vitamix

•  James Park of Fitbit

•  Robert Unanue of Goya Foods

•  J.W. “Bill” Marriott, Jr. of Marriott International, Inc.

•  Reid Hoffman and Jeff Weiner of LinkedIn

•  Lonnie Moulder and Mary Lynne Hedley, PhD, of TESARO, Inc.

As a Orange County award winner, Peter Nguyen is now eligible for consideration for the Entrepreneur Of The Year 2018 National Awards. Award winners in several national categories, as well as the Entrepreneur Of The Year National Overall Award winner, will be announced at the Entrepreneur Of The Year National Awards gala in Palm Springs, California, on November 10, 2018. The awards are the culminating event of the Strategic Growth Forum®, the nation’s most prestigious gathering of high-growth, market-leading companies.


Founded and produced by EY, the Entrepreneur Of The Year Awards are nationally sponsored in the US by SAP America, the Kauffman Foundation and Merrill Corporation.

In the Orange County Region, sponsors also include Stradling Yocca Carlson & Rauth, Hollencrest Capital Management, Lockton Companies, Tangram Company and Woodruff‑Sawyer & Company.

About Ad Exchange Group

Ad Exchange Group, a privately held company headquartered in Irvine, California, is the top performance-based CPA network offering publishers and advertisers a single gateway for digital direct response solutions. The company has created a proprietary marketing platform that offers affiliates and advertising partners a wide range of marketing solutions including mobile advertising, email marketing, search and social media marketing, as well as affiliate marketing. The company has a unique value proposition to offer both better results and greater focus on quality. Ad Exchange is streamlining digital direct response while setting industry benchmarks around growth and satisfied customers.

To learn more about how Ad Exchange Group is reshaping digital performance-based advertising visit

SOURCE Ad Exchange Group

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Investoo Group Appoints Jamie Beadle as Chief Operating Officer

Investoo Group is happy to announce the appointment of Jamie Beadle as Chief Operating Officer.

Jamie will lead the operational delivery of the business, and drive further success through effective operational processes.

As COO, Jamie will focus on designing and implementing key strategic plans and procedures, that will streamline performance and efficiency.

Investoo Group delivers top-quality lead generation and marketing services, via a portfolio of websites, in the rapidly evolving cryptocurrency, FX shares and derivative trading markets.

The company runs some of the biggest marketing campaigns in the financial industry across 10 different languages, including French, Spanish and German.

Jamie joins Investoo as the former COO of leading marketing technology company Clicksco. He succeeded in turning the $50m business into a $100m company over a three year period. Jamie also has an exciting entrepreneurial background, having sold his previous company, Southbound Trading Company, to Clicksco in 2013.

“I am enthusiastic to join Investoo Group at such a monumental time. My conversations with the team have given me great insight into the passion they share for the business.

“My vision is to build a data driven strategy which maintains flexibility, allowing us to expand into new markets with minimal impact and cost,” commented Jamie.

David Merry, CEO and Chairman of the Board of Investoo Group, is thrilled to have Jamie onboard:

“Jamie’s impressive experience in operational delivery will have a significant impact on the way we run Investoo Group.

“His informed vision for the company is crucial to help meet our company goals and drive our productivity and performance forward.”

The key hire is the second of the month for Investoo Group. James Beale was appointed as Chief Financial Officer, and will take the lead in building a strong financial accounting function.

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Zee Jay Digital Launches Unified Marketing Transformation™ Framework

Zee Jay Digital today announced the launch of its Unified Marketing Transformation™ framework, a tool that helps chief marketing officers define the operating structure they need to succeed in today’s complex digital world.

“The CMO’s reach across the organization and impact on the customer experience is driving the need to transform the way marketing gets done,” said Eric Rotkow, managing director of Zee Jay. “This newly updated framework emphasizes operating model visualization to show how the marketing organization should think about change, enabling leadership to successfully embark on the transformation journey.”


While digital transformation context has been set by the intelligentsia, i.e. McKinsey and BCG, the structure marketing needs to manage in a state of perpetual change has been under-defined until now. Zee Jay’s strategic-yet-actionable framework accommodates the evolution of customer behavior, technology and capabilities to allow marketing to thrive.

The marketing operating model is at the center of the approach, and considers the particulars of the business model and the customer experience to define how marketing needs to function by answering key questions:

  • What is marketing’s responsibility for the firm?
  • How does marketing interact with adjacent functions?
  • What capabilities are needed now? In the future?
  • Which capabilities are in-sourced, and which are outsourced?
  • How does the global footprint accommodate speed, scale and relevancy?
  • Which areas govern standards? Which areas are free to operate independently?

Once the marketing operating model is defined, agile and waterfall approaches are appropriately put in place to support the operating model, teams are structured based on types of work, and technology is leveraged to enable teams to engage customers.

Rotkow noted that marketing transformation initiatives are often triggered by the need to replace a single system, but cautions that technology decisions shouldn’t be drivers. “Marketing leaders are tempted to tackle technology first,” he said. “Technology in-and-of-itself does not solve problems, but is rather the enabler of the marketing operating model as a whole.”

Kelly Troia, former head of marketing operations at Whole Foods and Walmart, and Zee Jay client concurs: “Understanding how to build and manage a marketing technology stack is important,” she said. “But the technology component must be undertaken in the context of organizational structures, management approaches, talent and agile processes in order to succeed.”

The introduction of the Unified Marketing Transformation framework was made in response to growing recognition that the classic org design view is not sophisticated and dimensional enough to describe how modern marketing organizations operate—as evidenced by the fact that 70% of marketing transformation initiatives fail (McKinsey). For more information on why traditional approaches to change don’t work, download this just released eBook: The Importance of an Agile, Talent-centered Operating Model: A CMOs Guide to Transformation.

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marketing automation

Gladson Launches Product Data Transparency Solution

Gladson, the leading creator and syndicator of product content, digital assets, and rich content for brands, retailers, and distributors, today announced the launch of their enterprise-class SmartLabel solution, allowing brands and retailers to easily provide consumers with rich product transparency.

Led by the Grocery Manufacturers Association (GMA) and Food Marketing Institute (FMI), SmartLabel is a transparency initiative focused on providing consumers with digital access to deeper product information—beyond what is available on the package today, in an easy and standardized format.

“Today’s shoppers not only expect but need transparency about the products they use and consume for dietary restrictions, health situations, and lifestyle choices,” explained Chris Barnes, Gladson’s SVP of Product Strategy & Solutions. “The demand for product transparency, and regulatory mandates, are fueling industry initiatives like SmartLabel, and it’s a big reason why brands and retailers that have implemented SmartLabel have seen growth and increased consumer loyalty during the past year. As a thought leader in the product information space, it is Gladson’s obligation to empower our clients with solutions that address these challenges.”

Gladson’s SmartLabel solution allows brands to easily deliver on the SmartLabel promise by streamlining the process of providing more information to consumers beyond the label. Gladson already has the existing rich product and nutritional information that is required in order to publish to SmartLabel landing pages.  Gladson clients can simply access this rich content library and distribute the same content to new places, like SmartLabel, to answer the product transparency challenge.

As part of the comprehensive approach, Gladson has partnered with Scanbuy, the leading provider of SmartLabel QR codes to the industry. Scanbuy QR codes, found on thousands of food, beverage and healthy and beauty products, enable consumers to engage with brands right from the product packaging—delivering more information than can fit on a label. This strategic partnership gives Gladson clients access to a complete end-to-end SmartLabel solution. Gladson provides detailed product landing pages with images, nutritional data, ingredients, and allergen information, while Scanbuy delivers patent-protected, print-ready QR codes that activate a direct connection to the product’s SmartLabel information via any mobile device or the SmartLabel app.

“We’re proud to partner with Gladson to deliver on the SmartLabel promise,” said Maryann Moschides, Chief Marketing Officer of Scanbuy. “By working together, we can combine their product content platforms with our package activation services to seamlessly help brands and retailers that want to share the benefits of SmartLabel.”

Using Scanbuy’s QR code technology, brands can instantly expand on product information sharing, control variants, and address regulatory mandates as they arise, all without changing the product packaging. Together, Gladson’s new SmartLabel solution with the Scanbuy capabilities, allows both companies to play a greater role in the movement to expand consumer product transparency.

“This partnership with Scanbuy means we get to work with a pioneer that is driving positive change in the industry,” said Barnes. “Through the use of SmartLabel, we are now able to educate our clients even more on how they should be communicating product information to their consumers.”

For more information on Gladson’s SmartLabel solution, click here.

About Gladson

Gladson’s product content, nutritional data, digital asset management, GDSN synchronization, and enhanced content publication solutions enable the most efficient and accurate transfer of product information across the brand, distributor, and retailer global ecosystem. Clients are able to increase in-store and eCommerce sales with Gladson’s detailed and verified product information that helps shoppers in their buying decisions, while its store optimization services enable attractive and effective store and shelf layouts to facilitate the path to purchase.

Gladson’s enterprise-ready digital content feeds eCommerce, space planning, category management, store optimization, marketing, advertising, supply chain, market research, mobile applications, master data management, and other critical business processes. For more information, visit

About Scanbuy 

Scanbuy is the global leader in developing mobile engagement solutions and services used to empower companies to promote transparency, inspire action, and develop lasting loyalty with consumers. The Scanbuy suite of products consists of cloud-based platforms for engagement, product packaging, marketing, couponing, advertising and much more. Our platforms are used by a wide variety of industries including retail, CPG, electronics and restaurants to create, manage and monitor consumer engagements, manufacturing, supply chain and business processes. To learn more about Scanbuy SmartLabel™ solutions, please visit

SOURCE Gladson

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Mineral Interactive acquired by Carson Group

Carson Group, a family of companies committed to being the most trusted for financial advice and guidance via service to both advisors and investors, today announced the acquisition of Mineral Interactive (“Mineral”), a digital marketing and technology firm. At the same time, Mineral CEO Jud Mackrill was appointed Chief Marketing Officer for Carson Group.

With this move, Carson Group looks to build on its already impressive marketing team, which has helped the firm attract a record number of advisors in 2018 and dually supported its current partner firms to grow 41.29 percent over the past year.1 The acquisition brings added dimension to further increasing the firm’s ability to drive leads, visibility and ultimately new assets for its advisors. Under Mackrill’s leadership, the firm also intends to elevate its efforts to seamlessly integrate its technology and marketing initiatives for a better advisor/client experience.

“We’ve taken expansive strides in building a national brand over the past several years,” said Ron Carson, CEO and founder of Carson Group. “Our award-winning marketing team is constantly complimented for their work and the tangible results their efforts bring to our advisors. The addition of Jud and Mineral’s team will give us a team that’s second to none. Most importantly, he shares our passion for becoming a top 10 brand in financial services.”

Jud Mackrill joins Carson Group having co-founded Mineral Interactive in 2015. Currently, Omaha-based Mineral Interactive serves over 40 organizations in the U.S. and Canada, spanning advisor firms to fintech companies and will continue to serve its existing clients while augmenting Carson Group’s current marketing services. Before assuming the role of Mineral CEO, Jud served as CMO for Orion Advisor Services, where he was responsible for leading brand development, marketing and product design.

“By combining forces, we’re going to deliver top-quality design, enhanced marketing services, innovative technology and an extensive talent base to Mineral’s clients,” said Jud Mackrill. “On the flip side, joining Carson Group enables our team to accelerate the growth of the firm’s expanding brand and positions us to attract more advisors through our expanded services. I look forward to making our shared vision of building a leading national brand a reality.”

About Carson Group

Carson Group serves financial advisors and investors through its businesses including Carson Wealth, Carson Group Coaching, and Carson Group Partners. The conglomerate of companies offers coaching and partnership services to advisor firms – and straightforward financial advice to the investing public.

All three organizations are headquartered in Omaha, Nebraska, and share a common mission to be the most trusted for financial advice. For more information, visit

About Mineral

Mineral is a digital growth agency focused on helping registered investment advisors, independent broker dealers, third party asset managers, and fintech companies grow their businesses. Mineral consults and implements digital growth strategies and tactics centered around key performance indicators while providing custom design and content solutions for partner firms. For more information, visit

Carson Wealth and Carson Group Partners offer investment advisory services through CWM, LLC, an SEC Registered Investment Advisor. Carson Group Coaching and CWM, LLC are separate but affiliated companies and wholly-owned subsidiaries of Carson Group Holdings, LLC. Carson Group Coaching does not provide advisory services.

1Carson Group 2017 – The growth statistic is an AUM vs AUM YOY measurement from 2016 to 2017, and is an average of the growth rates for the Carson Group Partner firms being measured. It does capture market impact as well as contributions/distributions and other types of asset flows. It reflects the growth of only firms that were through their transformation period (at least six months from the start of their transition on September 30, 2016).

SOURCE Carson Group

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content marketing martech

2017- The year of emerging bottleneck crisis in Martech

The Martech arena has been an ever up sliding graph in the form of developments. It started off as a minor relish in the technological market and went down on to become a game changer today. From taking a small start in 2007 in the form of baby steps- from the launch of iPhone to Netflix announcing its streaming to today where Netflix has almost replaced television and iPhone has had ten more versions, we have come a long way in the form of marketing technology being the most pivotal face of marketing.

There are however newer bottlenecks which have crept into the martech domain. The massive growth in the marketing fundamentals market has however paved its way into the newer bottleneck shift for the market as well. According to the recent market research report, it is said that the new age problem that the marketers are going to face in the probable future is the dearth of content. Due to martech streamlining and improvisation, there are several branches and channels which have formed down from the complex state-of-art martech functioning world that we are in now but there might not be enough content to fill out to all those categories and subcategories as a result of the content crisis and repetitive content.

To summarise it the marketers have ended up doing a such a fabulous job implementing the software solutions to enhance and ease out content targeting and content distribution that they have ended up creating a newer crisis for themselves: content creation.

Identification of the type of bottleneck:

Declaration of having a bottleneck is one thing and to act and identify on it is a whole another thing. To simplify the crisis of content the best way to start is to break the problem and identify the main issue.

You can classify your content crisis in three  ways:

1)    Content-Quantity Problem

A genuine need of content to the starving consumers and empty marketing channels.

2)    Content-Quality Problem

Having a plethora of content which is not suitable for deliverable status.

3)    Content- Channeling Problem

Having a good amount of content but not enough knowledge of how to put which content in its right location.

Once you classify your content crisis according to these problems then you can proceed further in solving the crisis

The Royal Fix:

In the marketing technology world, the only content which counts is the content which actually reaches the consumer. Luckily for the marketers, as the problem is relatively evolving the solution approach needed for it can be sequential. Taking the inspiration from “The Goal” by Dr. Eliyahu Goldratt — a “business novel” here is a 5 step solution to solving any bottleneck that might come up in a business model.

1)    Identify: Identify your crisis and pave your path accordingly ( quality, quantity or coordination)

2)    Optimize: Optimize and brainstorm the bottleneck and measure up the solutions according to variance. Jolt down a list of solutions according to low variance and high variance. Low variance solutions are those which generate similar output every time and high variance solutions are those which churn out a different outcome each time they are worked upon. Make sure you seethe out every ounce of efficiency from low variance solutions such as legal bindings and proceedings for better collaborative efficiency to occur at the high variance stuff such as creative thinking and creative content filtration.

3)    Support: The best way of alleviating a constraint for the firm is to support the constraint in the best way possible. Shift focus from the main bottleneck and its hurdles and try to think what can resolute the whole problem. Shifting focus, Rethinking a new solution and Resource allocation for the new solution is proved to be one of the most optimum ways to deal with a bottleneck.

4)   Elevate: Once you have dealt with the first three functions of the support segment you can go ahead and elevate your capability in the bottleneck process and brainstorm along the way with the probable solution so as to increase and enhance the flexibility with which we can deal with different constraints using the same solution. This will help to drive incremental growth.

5)   Iterate: One big problem is always an accommodated bunch of many small problems. Once the potential bottleneck is resolved it is always better to go back and tame on the many causes of it. The more atom level your solution approach is the agiler your business model tends to be. After all, the utmost sign of agility is controlling the bottlenecks as they emerge.

These are some of the methods which could help the marketers in the emerging content crisis bottleneck problem in the near future.


Ansira Receives Industry Accolades Ahead of 100-Year Anniversary

Ansira, one of the largest agencies in North America specializing in CRM, loyalty, marketing solutions and digital strategies, today announced tremendous company growth led by increasing year-over-year, top-line performance. In its 99th year, Ansira has been recognized as a leader and strong performer in the The Forrester Wave™: Through-Channel Marketing Automation (TCMA) and Customer Database and Engagement Agencies, Q2 2018 reportThe company also recently announced the acquisition of Brand Protection Agency and made history by hiring its first female CEO, Daina Middleton.

“I am thrilled to be leading an award-winning team that has built such an incredible reputation,” said Middleton. “For the last 99 years, we have experienced rapid growth as a direct result of the team’s persistence and dedication to remaining an innovator in activating and curating seamless customer experiences for brands who have a local presence. As we look forward to our 100-year anniversary, we are excited to continue evolving our capabilities while also continuing to provide sophisticated data-driven customer engagement solutions coupled with industry-leading channel partner enablement.”

Ansira’s continued momentum speaks to significant market opportunities and demand for actionable customer experience management, transparent and accountable enterprise-to-local expertise and channel partner empowerment.

“Our unwavering commitment to enhancing the customer experience while increasing engagement and fostering ever-more profitable customer relationships for our clients has driven us to relentlessly evolve our technology-enabled marketing intelligence capabilities,” said Andy Arnold, EVP, Client Partnership. “Ansira is an innovative company delivering impactful technology integration and data-driven intelligence that we can leverage at scale across our clients’ programs.”

As part of this tremendous growth, Ansira has reached several major milestones including:

Also Read:   Brand, Customer Experience and Digital Technology- Three Pillars of Successful Business

New Executive Leadership: Ansira appointed its first female CEO, Daina Middleton and expanded its executive team, hiring John Parks as EVP, chief information officer; Chris Henger as EVP, chief product officer; and Cindy McEntire, chief of people and culture.

Industry Recognition and Accolades: Ansira has been cited as a leader and strong agency performer in Through-Channel Marketing Automation (TCMA) and Customer Database and Engagement, by Forrester’s quarterly Forrester Wave report — the only agency to be cited in both Waves, demonstrating the company’s breadth and depth of solution sets. This prestigious recognition comes on the heels of MarTechExec’s 50 Women to Know in MarTech – 2018 award that Middleton and Kelly Jo Sands, EVP, marketing technology and data services, received.

Acquisition of Brand Protection Agency (BPA): Ansira continues its winning acquisition streak by acquiring Dallas-based Brand Protection Agency, an SaaS-based platform that provides manufacturers and brands with the ability to monitor, manage and communicate with their online reseller channels.

“Our recent acquisition aligns with our growth strategy of pursuing companies that share our vision of being a bellwether marketing solutions provider in the brand-to-local marketing space,” said Adam Vandermyde, EVP, operations.

Ansira has maintained an above-average NPS score while remaining one of the top three largest independently owned CRM and direct marketing agencies in the United States. With over 800 team members across 13 office locations, Ansira was built to align brands, consumers and channel partners in today’s complex, rapidly changing business environment — ensuring that all three can compete to win in the marketplace.

Ansira establishes and strengthens profitable customer relationships for its clients, by offering integrated and stand-alone marketing solutions that are focused on transparent and accountable channel partner management, optimizing CRM programs and customer acquisition platforms, and strategies. Ansira’s core capabilities include: data analytics, campaign management, strategic planning, digital design, web development, integrated media/search, creative, channel marketing automation, Co-op and MDF fund management, brand and financial compliance, digital asset management and experiential marketing.

Ansira models, integrates and activates first-, second- and third-party data, delivering data-driven marketing programs at the national and local level. Ansira supports its clients with digital media buying and planning, CRM and loyalty programs, web and creative development, and strategy and analytics. The company is majority owned by Advent International, one of the largest and most experienced global private equity investors and continues to be open to strategic acquisitions to reinforce Ansira’s position as an industry leader. Ansira is focused on other best-in-class marketing services companies that complement Ansira’s business while best positioning it for continued growth.


Ansira is a leading data-driven, technology-enabled marketing solutions provider, specializing in the integration of local and national marketing programs through marketing automation, data analytics, CRM and performance media. Ansira leverages superior marketing intelligence to build deeper, more effective relationships with consumers and retail channel partners that engage them on the local level. Marketing intelligence is infused across all disciplines and executed through digital, direct, social, mobile, media, traditional and creative campaigns, marketing automation and trade promotion programs. Ansira is among the three largest, independently owned CRM and direct marketing agencies and among the 10 largest independent digital agencies in the U.S. It enjoys long-term client relationships with Fortune 500 companies spanning a broad range of industries, including automotive, dining, retail, consumer packaged goods, technology and specialty services.

For more information, visit:

Also Read:   Skills Shortage Surging among Marketers in Hong Kong


Founded in 1984, Advent International is one of the largest and most experienced global private equity investors. The firm has invested in over 325 private equity transactions in 41 countries, and as of June 30, 2017, had $43 billion in assets under management. With offices on four continents, Advent has established a globally integrated team of 190 investment professionals across North AmericaEuropeLatin America and Asia. The firm focuses on investments in five core sectors, including business and financial services; health care; industrial; retail, consumer and leisure; and technology, media and telecom. After more than 30 years dedicated to international investing, Advent remains committed to partnering with management teams to deliver sustained revenue and earnings growth for its portfolio companies.

For more information, visit:

Media Contact: North 6th Agency, Inc. (For Ansira)

212.334.9753 ext. 145,


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iClick Interactive Target Chinese Audience for Korean Brands

iClick Interactive Associates with MezzoMedia to Target Chinese Audience for Korean Brands

iClick Interactive Asia Group Limited, a dominant marketing technology company in China recently announced a joint venture with, MezzoMedia a pioneering digital marketing solution platform in Korea.

This new association would aid MezzoMedia’s vast clientele to tap into the substantial consumer market in China with the help of iClick’s technology and data assets. This merger is in the extension of iClick’s marketing strategy of increasing its international footprint and offering targeted access to digital marketers all across the globe.

MezzoMedia was founded in 1999 and is currently Korea’s pioneer digital marketing solution platform. It offers a complete range of digital marketing solutions to its clients. The company has been a market front-runner with its remarkable accomplishment as Korea’s first certified mobile advertising agency. It provides a patented sentiment analysis tool for client’s social media circle as well as digital media platform (DMP) in Korea. The merger with iClick would enable 1,100 advertisers to gain access to over 770 million Internet users in China.

Yan Lee, Chief Product Officer and Head of International of iClick welcomed the move saying, “We are delighted to have agreed on a partnership with MezzoMedia, a leader in the digital media field within the important market of Korea. iClick continues to connect with partners and use our proprietary marketing technology platform and the wealth of data at our fingertips to make finding the right client at the right time easy for all brands.”

Kim Jin-Kyu, Senior Vice President of MezzoMedia also expressed his happiness by saying, “As one of Korea’s largest agencies, we work with brands that have significant appeal to the Chinese consumer. Finding the right partner that can enable us to offer the most effective advertising solutions was vital. iClick was the clear choice given its products and quality of data which will allow targeting into the largest internet audience in the world. In addition, their strategic relations with Tencent, Baidu and Ctrip give access to premium inventory.”

This merger is going to be beneficial for both the companies.

GenZ-Centric Marketing

An Insight on GenZ-Centric Marketing

Brands need to be constantly updated on the needs of the different demographics. After the millennials, the GenZ is the biggest age group that the brands need to divert their attention to. With an eclectic style and a daring persona, the Genz is a demographic that is hard to win over.
While there are many who can analyze the trends of this latest generation, there is hardly a better candidate than Connor Blakley and Madison Bregman who are merely 18 and 19 years old respectively and members of the GenZ.

At the tender age, the two teenagers are proprietors of a youth marketing agency and have worked with prestigious names like the NFL, NHL, Johnson & Johnson and Sporting Goods to name a few. While Blakely is the founder and CEO of the company, Bregman is the chief of staff.

Genz has a considerable effect on the market with a cumulative impact of the resources they spend on their own and the influential effect they have on their parents’ buying habits. It has been estimated that the direct spending of the GenZ alone contributes to $860 billion per year.
According to the teenage business moguls, the NBA is thriving in the present market, with most of their players tapping into the Instagram trend that has been a popular social media among the GenZ. According to them, the brands should recognize the fast-paced trend of the market today. Rather than sticking to one formula that worked once upon a time, they should constantly try to re-invent to keep themselves updated. What worked yesterday might not work today.

A blunder that is committed by most companies is that they try to exert too much control over the influencers rather than give them a free reign over their creation. This not only produces stale content but also leads to customer dissatisfaction.

According to them, business should have a positive effect on the people and help to influence them in a positive way. Rather than focusing solely on making profits, the eminent business proprietors focus on giving back to nature, directing their attention to bigger problems and bridging the gap between male and female demographic directed marketing.

Ways of Incorporating Geofilters into Your Marketing Strategy

Ways of Incorporating Geofilters into Your Marketing Strategy

Currently, major business platforms are taking advantage of the newly launched location-based geo-filters or geo-location tags. The personalised screen of the geo-filters offers you to pinpoint potential customers in specific geographical areas. It’s beneficial when your customers are within a close radius of your physical business location. Here are few ways of incorporating geo-filter into your marketing strategy.

1. Employ Geofilters to Draw Talent And Engage Employees
Geofenced ads serve as a cost-effective medium for any business house to advertise in the B2B space. Set geo-filters around your conference hall during your next industry event to pull fresh talent into your business. You may also consider installing geo-filter at your corporate HQ to boost the morale of your employees.

2. Use Geofilters an Opt-In Strategy Which Puts Privacy First
The geo-filters enables you to use location-based marketing which can help in precision delivery for any campaigns based on the delivery platform. However, there are some restrictions imposed by General Data Protection Regulation (GDPR) which should be kept in mind while marketing the ads. Location data is now termed as “personal data” which need a more strict approach in delivering solutions.

3. Mark the ‘Right Moment’ For Engaging With Consumers
Geofilters acts as a useful marketing tool for business houses to initiate footfalls with the help of apps like Pokemon Go, Snap and Facebook. It is beneficial for the brands to engage more customers as geolocation is considered a powerful indicator of the intent of customers.

4. Incorporation of AI to Amplify Location-Based Marketing Intelligence
Data-driven AI technology would help the brands in using geo-location to know exactly where there is a requirement of the products. It would help companies to market their merchandise more intelligently and offer them an edge over the competitors.

5. Create Your Geofilters Both Appropriate And Entertaining
The companies should make a conscious effort to make their geo-filters appropriate and entertaining for the customers. The brands should always ensure that the geo-filters do not intrude into the private space of the consumers. The marketing should be strategic in the use of filters and should add value and entertainment to the system.

So, these were the top 5 ways of incorporating geo-filters in your marketing strategies.