Peter Nguyen of Ad Exchange Group named EY Entrepreneur Of The Year® 2018 Award winner in Orange County

Peter Nguyen of Ad Exchange Group named EY Entrepreneur Of The Year® 2018 Award winner in Orange County

Peter Nguyen joins ranks of mold-breaking entrepreneurs in Advertising and Marketing

EY today announced that CEO Peter Nguyen of Ad Exchange Group, a performance-based digital direct response marketing company, received the Entrepreneur Of The Year® 2018 Award in the Advertising and Marketing category in Orange County. The award recognizes entrepreneurs who are excelling in areas such as innovation, financial performance and personal commitment to their businesses and communities.  Peter Nguyen was selected by an independent panel of judges, and the award was presented at a special gala event at the Monarch Beach Resort on June 22.

“I’m absolutely honored to be among Orange County’s best and brightest business leaders,” began Peter Nguyen at the beginning of his acceptance speech. “My mission in life is pretty simple… to help bridge this world and help people understand this idea of oneness.” Ad Exchange Group is the only full service, end-to-end solution for direct-to-consumer, online retailers that specialize in online, pay-for-performance advertising. The company also provides comprehensive fulfillment services, inbound customer support, assistance with merchant processing, and chargeback mitigation services.

Since 1986, EY has honored entrepreneurs whose ingenuity, spirit of innovation and discipline have driven their companies’ success, transformed their industries and made a positive impact on their communities. Now in its 32nd year, the program has honored the inspirational leadership of such entrepreneurs as:

•  Howard Schultz of Starbucks Corporation

•  Andreas Bechtolsheim and Jayshree Ullal of Arista Networks

•  Pierre Omidyar of eBay, Inc.

•  Hamdi Ulukaya of Chobani

•  Jodi Berg of Vitamix

•  James Park of Fitbit

•  Robert Unanue of Goya Foods

•  J.W. “Bill” Marriott, Jr. of Marriott International, Inc.

•  Reid Hoffman and Jeff Weiner of LinkedIn

•  Lonnie Moulder and Mary Lynne Hedley, PhD, of TESARO, Inc.

As a Orange County award winner, Peter Nguyen is now eligible for consideration for the Entrepreneur Of The Year 2018 National Awards. Award winners in several national categories, as well as the Entrepreneur Of The Year National Overall Award winner, will be announced at the Entrepreneur Of The Year National Awards gala in Palm Springs, California, on November 10, 2018. The awards are the culminating event of the Strategic Growth Forum®, the nation’s most prestigious gathering of high-growth, market-leading companies.

Sponsors

Founded and produced by EY, the Entrepreneur Of The Year Awards are nationally sponsored in the US by SAP America, the Kauffman Foundation and Merrill Corporation.

In the Orange County Region, sponsors also include Stradling Yocca Carlson & Rauth, Hollencrest Capital Management, Lockton Companies, Tangram Company and Woodruff‑Sawyer & Company.

About Ad Exchange Group

Ad Exchange Group, a privately held company headquartered in Irvine, California, is the top performance-based CPA network offering publishers and advertisers a single gateway for digital direct response solutions. The company has created a proprietary marketing platform that offers affiliates and advertising partners a wide range of marketing solutions including mobile advertising, email marketing, search and social media marketing, as well as affiliate marketing. The company has a unique value proposition to offer both better results and greater focus on quality. Ad Exchange is streamlining digital direct response while setting industry benchmarks around growth and satisfied customers.

To learn more about how Ad Exchange Group is reshaping digital performance-based advertising visit www.adexchangegroup.com.

SOURCE Ad Exchange Group

Related Links

http://www.adexchangegroup.com

Clear Software Announces Series A Round

Clear Software Announces Series A Round

Plan to Scale Sales and Marketing Efforts

Clear Software, the market leader in the simplification of business software, today announced their Series A funding round. The round is being led by Collina Ventures with participation from The Knall/Cohen Group and Bill Oesterle, co-founder of Angie’s List. Repeat investors include Charmides Capital, MK Capital, and Hyde Park Venture Partners.

Clear provides a cloud-based automation platform that enables enterprises to streamline complex business processes across many software systems into simple and intuitive web pages, resulting in dramatically increased productivity, decreased training time, and decreased dependency on consulting firms. Their customers span many industries including trucking, retail, energy, distribution, manufacturing, and health insurance.

“Our vision is to clean up the mess left by enterprise software and simplify the way large companies do business,” said Jon Gilman, Clear’s CEO. “With the support of Collina Ventures and our extremely knowledgeable pool of investors, we will continue to execute toward this vision and make people’s daily jobs much easier.”

Clear plans to use the funds to significantly expand their sales and marketing efforts while also adding support to their client service and product development teams.

“Jon and the Clear team have a big vision that solves a problem we all have experienced in our professional lives,” said Mark Hill, co-founder of Collina Ventures. “Business software has major usability issues that hinder productivity growth. I look forward to working with the team to continue this mission.”

Clear launched full time in February 2015 and raised $2.5 million in seed funding during 2015 and 2016. Their platform natively integrates with SAP, Salesforce, Oracle E-Business Suite, PeopleSoft, Workday, Plex, Zoho, and many other enterprise software packages.

Learn more at www.clearsoftware.com

Media Contact: 

Marty Thompson 

(317) 460-7522 

marty@clearsoftware.com

SOURCE Clear Software

Related Links

http://www.clearsoftware.com

lead generation

Investoo Group Appoints Jamie Beadle as Chief Operating Officer

Investoo Group is happy to announce the appointment of Jamie Beadle as Chief Operating Officer.

Jamie will lead the operational delivery of the business, and drive further success through effective operational processes.

As COO, Jamie will focus on designing and implementing key strategic plans and procedures, that will streamline performance and efficiency.

Investoo Group delivers top-quality lead generation and marketing services, via a portfolio of websites, in the rapidly evolving cryptocurrency, FX shares and derivative trading markets.

The company runs some of the biggest marketing campaigns in the financial industry across 10 different languages, including French, Spanish and German.

Jamie joins Investoo as the former COO of leading marketing technology company Clicksco. He succeeded in turning the $50m business into a $100m company over a three year period. Jamie also has an exciting entrepreneurial background, having sold his previous company, Southbound Trading Company, to Clicksco in 2013.

“I am enthusiastic to join Investoo Group at such a monumental time. My conversations with the team have given me great insight into the passion they share for the business.

“My vision is to build a data driven strategy which maintains flexibility, allowing us to expand into new markets with minimal impact and cost,” commented Jamie.

David Merry, CEO and Chairman of the Board of Investoo Group, is thrilled to have Jamie onboard:

“Jamie’s impressive experience in operational delivery will have a significant impact on the way we run Investoo Group.

“His informed vision for the company is crucial to help meet our company goals and drive our productivity and performance forward.”

The key hire is the second of the month for Investoo Group. James Beale was appointed as Chief Financial Officer, and will take the lead in building a strong financial accounting function.

Source Url

http://www.prnewswire.co.uk/news-releases/investoo-group-appoints-jamie-beadle-as-chief-operating-officer-691241051.html

 

mobile apps mobile marketing

New Gracenote Mobile Video Analytics Solution Delivers Groundbreaking View of Streaming App Performance

Gracenote®, a Nielsen company (NYSE : NLSN ), announced a new Mobile Video Analytics solution aimed at providing visibility into the quality and performance of the most popular mobile video streaming applications.  The performance analytics solution will provide mobile operators, MVPDs, video streaming services and hardware manufacturers a means to better understand how mobile app performance impacts user behavior and attitudes as well as engagement with their platforms and those of their competitors.

Gracenote’s Mobile Video Analytics provides in-depth insights into how users interact and engage with mobile video streaming services. By reporting key performance metrics by wireless/internet service provider, content type and more, Gracenote assists with everything from product development and marketing to user performance and pricing.  The Mobile Video Analytics Solution focuses on three primary performance categories:

  • Experience: Deep insights into the performance quality of mobile video services that have the biggest effect on a subscriber’s experience and satisfaction, such as video resolution, start-up times and buffering.
  • Engagement: Engagement metrics to understand how, when and where viewers tune-in, average viewing time, as well as payload, stickiness, network access and speed.
  • Attitudes: Reasons mobile users choose to subscribe to or disengage from specific streaming services, including their intention to switch and feedback on pricing.

Armed with these insights, streaming video services can learn how performance impacts engagement on their platforms compared to those of their competitors, allowing them to take appropriate actions if necessary to ensure high usage rates.  In the case of low engagement, Gracenote Mobile Video Analytics can leverage passive video tests and survey responses to map user behavior and identify the cause of disengagement and churn.  Gracenote can help wireless providers detect areas of network congestion and determine whether they need to add capacity to improve the user experience.

“Nielsen has been at the forefront of measuring television and digital video content for decades and the new Gracenote Mobile Video Analytics solution extends our market-leadership position in the mobile streaming space,” said Mike Greenawald, Senior Vice President, Connectivity for Gracenote.  “In a hotly-contested marketplace for subscribers, it is critical to understand the factors that drive engagement and retention. Gracenote Mobile Video Analytics identifies the key video performance factors that enable our customers to gain a competitive edge and make more informed business decisions.”

Gracenote Connectivity, formerly Nielsen Telecom, has provided gold-standard measurement of wireless performance and experience for nearly 20 years.  The latest Mobile Video Analytics solution uses a combination of proprietary video quality and performance testing with real-time usage data from thousands of mobile consumers in over 125 national markets.  For additional information on Gracenote Mobile Video Analytics, please visit www.gracenote.com.

Source Url

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fishbat, offers 4 Reasons to Include Voice Search in Your Marketing

In order to help businesses continue to take a multi-faceted approach to advertising, internet marketing company fishbat offers 4 reasons to include voice search in your marketing.

Over the past few years, the world has seen the development of a number of popular voice assistants that are making accessing information hands-free easier than ever before. When approaching efforts to expand a business, a comprehensive plan should include voice search in order to capitalize on this new search method.

Below are four main reasons to include voice search in the company’s best marketing campaign.

Increase Brand Accessibility. Voice searches have become a significant portion of web traffic – both on mobile devices and through home virtual assistants like the Amazon Echo or Google Home. By focusing efforts on increasing brand visibility through voice search, a marketing team is opening the business up to a wider swath of search traffic that might not have stumbled across the site before.

Approach SEO From a Different Angle. Unlike traditional SEO that focuses on short and concise keywords, voice searches often take the form of a query and are much longer than a traditional Google Search. Having the task of modifying articles to appeal to these long-tail keywords may seem like a lot of effort, but by diversifying a company’s approach to SEO, they have the chance to capture more traffic both through voice searches and through more traditional means.

Increase Local Traffic. This may not be a concern for online businesses or other companies that have sales spread out over a large region, but the ability of voice search marketing to increase local traffic cannot be overstated. Many times, people who are using voice search are on the go and looking for local results that they can take advantage of right now. Having a business rank prominently in a search like “what is the closest restaurant?” for example, is incredibly valuable and can lead to a significant increase in foot traffic. In truth, this perk is even valuable for primary online companies due to its ability to market to specific geographic areas.

Increase Site Value as a Whole. Part of the benefit of voice search becoming more and more prominent, is that it forces marketing teams to revisit their online content and adjust in order to appeal to a wider range of queries. In order to capitalize on voice marketing, a business will have to invest in informational and navigational content that is more likely to show up in a voice query, which improves the quality of the site as a whole. As part of a comprehensive marketing strategy, the adjustment in advertising tactics and the resulting increase in traffic will help elevate a company’s online presence to the next level.

ABOUT FISHBAT

fishbat internet marketing agency is a full-service company that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.

Source Url

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mobile marketing

CellPoint Mobile Grows its Sales Team in Asia-Pacific

CellPoint Mobile, a leading global provider of sales and payment-side mobile technology solutions for the airline and travel sectors, announces the hire of Daniel Lu, Senior Sales and Accounts Director, APAC to support the company’s growth strategy and continued expansion within the region. Operating from the company’s Singapore location, Daniel will extend CellPoint Mobile’s sales development efforts in APAC countries, leveraging both his expertise in the sector as well as his experience in the region.

“Daniel has tremendous industry presence, an entrepreneurial mindset and a desire to grow CellPoint Mobile’s business in APAC,” said Noel Connolly, SVP and Global Head of Sales for Airlines and Hospitality for CellPoint Mobile. “Daniel’s hiring will help us engage airlines in key growth areas more effectively, and bring our flexible and cost-effective mobile solutions to a wider share of the market.”

Prior to joining CellPoint Mobile, Daniel was an early member of the Worldpay team, helping pioneer their business in the APAC region, strategically growing their processing and acquiring footprint for more than 10 years. Daniel also helped credit card company Discover grow its premium brand in APAC countries.

“Daniel has a growth mandate for CellPoint Mobile in one of the most diverse and fastest growing travel sectors,” said Shiraz Malik, CellPoint Mobile’s VP of Sales for Airlines, APAC. “His expertise and drive will be a tremendous asset for the company’s strategic sales efforts in this part of the globe.”

Mobile Commerce and Mobile-First for Airlines in Asia-Pacific

The size of the opportunity and the importance of the Asia-Pacific market to the travel sector cannot be overstated.  As such, CellPoint Mobile has positioned itself as a leader in the region, helping airlines support both Alipay and WeChat Pay – which account for 93% of China’s mobile payments market – across all e-commerce platforms (web, mobile web and native app).  CellPoint Mobile quickly and cost-effectively integrates these APMs (and others, including Apple Pay) into travel merchants’ existing payments infrastructure, as well as additional sales or payment side solutions for mobile commerce.

As more global airlines ramp up their capabilities to serve the growing APAC market – with the help of CellPoint Mobile – Daniel will be instrumental in helping airlines meet their needs and take a more strategic approach to the mobile channel to grow revenue and improve the passenger experience.

“CellPoint Mobile has already made significant inroads with APAC carriers,” said Daniel Lu. “I look forward to helping the company continue capitalizing on the region’s exponential growth in air travel, improve airlines’ payments processes, help them better serve their passengers and ultimately drive higher revenues.”

For more information or to schedule an interview with CellPoint Mobile SVP and Global Head of Sales for Airlines and Hospitality Noel Connolly, or Senior Sales and Accounts Director Daniel Lu, please contact Vanessa Horwell at vhorwell@thinkinkpr.com or Kristin Grages at kgrages@thinkinkpr.com.

About CellPoint Mobile: We Make Travel Easier™ for airlines, travel companies and their customers.    

CellPoint Mobile provides airlines, ground transportation providers, hospitality firms and travel companies across the globe with flexible, configurable solutions that help them collect revenues from the mobile channel and profitably manage interactions and transactions from both the selling side and the payment side. Dedicated to a client-first, mobile-first culture since 2007, CellPoint Mobile provides companies with the fintech and travel-tech solutions they need to get to market quickly:  booking, payments, alternative payment methods, ancillary sales, loyalty transactions, communications, stored payment capability, real-time reporting, reconciliation, connections to payment service providers (PSPs) and acquirers, and more. Serving companies on five continents, CellPoint Mobile has locations in MiamiLondonCopenhagenDubaiPune and Singapore.  Visit www.cellpointmobile.com to learn more. ChicagoCopenhagenDallasDubaiLondonMiamiPune and Singapore

Source Url

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Market intelligence

Nintex Names Dustin Grosse as Chief Marketing and Strategy Officer

Nintex today announced Dustin Grosse has joined as Chief Marketing and Strategy Officer. Mr. Grosse brings more than 25 years of technology management, strategy and marketing experience from previous leadership roles with Microsoft, DocuSign, McKinsey & Company, Procter & Gamble and other companies.

“Dustin is a cloud technology innovator, strategist and go-to-market expert who will inspire our team with his passion for business productivity improvements made possible by the Nintex Platform,” said Nintex CEO Eric Johnson. “Many of us at Nintex have known and collaborated with Dustin for several years and believe that his marketing and corporate strategy acumen will help drive Nintex customer focus to further scale our success.”

Grosse said, “I’m delighted to join Nintex at this stage of the company’s evolution because I’m passionate about helping companies digitally transform their businesses. I’m excited to collaborate with all Nintex employees, partners and customers to ensure we deliver increasingly valuable solutions through the Nintex Platform. I look forward to helping Nintex promote the world’s best technology to easily identify, automate and manage critical business processes.”

Mr. Grosse most recently served as the CEO of ClearSlide, the Sale Engagement Platform (SEP) leader acquired last year by Corel Corporation.  In his three years there, he helped expand ClearSlide’s sales and marketing channels, grow revenue and achieve profitability. Prior to that, Grosse spent four years as the CMO of DocuSign where he built its global brand and established its leadership as the industry standard in Digital Transaction Management (DTM).

Before that, Grosse spent the seven years with Microsoft as General Manager helping lead its Sales, Marketing, and Services Field Readiness and Unified Communications business. Mr. Grosse joined Microsoft through the acquisition of the company’s first cloud services business, PlaceWare Web Conferencing, in 2003. Earlier in his career, he led marketing for other technology service providers including Covad Communications, OnFiber and Voxeo. Grosse also worked for McKinsey & Company helping to advise client companies on their go-to-market strategies after working in Brand Management with Procter & Gamble. He holds a Masters in Management from the Yale School of Management.

Thoma Bravo Operating Partner and Nintex Board Chairman David Murphy adds, “Dustin’s background helping scale SaaS services companies at various stages of growth and maturity will be a strategic asset to Nintex and highly-valued by everyone who has an opportunity to work with him. As Nintex’s majority investor, we’re confident that Dustin will do what he has done throughout his impressive career – bring immediate value to customers and partners while developing high-performing and collaborative teams that generate strong business results.”

Media Contact

Kristin Treat                                                                                                             

kristin.treat@nintex.com                                         

cell: (215) 317-9091

About Nintex

Nintex is the world’s leader in intelligent process automation (IPA) with more than 7,500 enterprise clients and an extensive global partner network across 90 countries who have automated, orchestrated and optimized millions of manual processes. With its unmatched breadth of capability and platform support delivered by unique architectural capabilities, Nintex helps line of business owners and IT departments accelerate progress on digital transformation journeys. Nintex Workflow Cloud®, the company’s process automation platform, connects with all content repositories, systems of record, and people to consistently drive successful business outcomes. Visit www.nintex.com to learn more.

Product or service names mentioned herein may be the trademarks of their respective owners.

Source Url

https://www.prnewswire.com/news-releases/nintex-names-dustin-grosse-as-chief-marketing-and-strategy-officer-300697251.html

 

Voicify LLC receives investment from Martech Ventures to accelerate growth, geographic expansion, and product development

Voicify LLC receives investment from Martech Ventures to accelerate growth

Voicify (www.voicify.com), a voice experience platform company, announced it has completed a significant round of financing from Boston-based Martech Ventures. With this investment, Voicify will expand the senior leadership team, open an office in Los Angeles and continue to invest in product development.  Voicify was established in 2017 and is headquartered in Boston, MA.

Jeff McMahon, Chief Executive Officer of Voicify said, “This financing is well timed as it builds on an exceptional year in which Voicify has quickly developed a leadership position within the Voice landscape.  We will use the funds to expand our talented team and to invest further in our voice experience platform.”

About Voicify and the Company’s Voice Experience Management PlatformTM

Voicify is the market leader in voice experience management software that combines voice optimized content management, cross-platform deployment, and voice-specific customer insights.

The Voicify Voice Experience PlatformTM enables marketers to connect with their customers by creating highly engaging and personalized voice experiences that are automatically deployed to a broad array of voice platforms such as voice assistants (Amazon Alexa, Google Assistant and Microsoft Cortana), chatbots and other services.  The platform enables non-technical users to deploy feature-rich voice applications quickly and efficiently while offering the flexibility of unlimited customization.

Once brands have built and deployed a voice application on the Voicify Platform, brand authors can administer voice content within the Voicify Voice Content Management SystemTM.  The Voice Content Management SystemTM offers an intuitive interface that allows non-technical personnel to create, modify, and remove content for a voice application.  This allows brands to create and maintain voice experiences that are more dynamic and engaging.

To learn more about Voicify or to schedule a demo of the Company’s Voice Experience PlatformTM please visit www.voicify.com.

About Martech Ventures

Martech Ventures (www.martechventures.com) is an investment firm focused on the MarTech space. In addition to growth capital, the Partners at Martech Ventures bring significant operating experience in strategic planning, finance, technology, and business development. Martech seeks to partner with energetic management teams who are leading high growth businesses with revenue of $500k to $10MM. The firm is particularly interested in leveraging its Partners’ proven track record of managing and exiting high growth businesses to help entrepreneurs maximize shareholder value and achieve their goals.

Source Url

https://www.prnewswire.com/news-releases/voicify-llc-receives-investment-from-martech-ventures-to-accelerate-growth-geographic-expansion-and-product-development-300697507.html

blockchain

BLOCKCHAIN – THE NEXT BIGGIE ON THE MARTECH AND ADTECH BLOCK!

Blockchain innovation bolsters Bitcoin and may prompt monetary grievances. Be that as it may, the blockchain is upsetting something beyond the money related segment. The blockchain will change computerized showcasing and publicizing too. Both troublesome and useful, it is basic for showcasing and publicizing experts to watch out for this developing distributed system.

Not persuaded that blockchain is digging in for the long haul? Here are a couple of insights that may alter your opinion:

  • Blockchain new companies brought $290 million up in 2016
  • Financial and tech firms put around 1.4 billion in blockchain
  • The normal interest in blockchain ventures was $1 million of every 2017
  • The worldwide blockchain advertise is evaluated to be esteemed at $20 billion of every 2024

How does this influence computerized showcasing and publicizing? All things considered, shoppers will at last pick up control over their buying information and individual data.

Buys, conveyance, estimations, and benefit of promoting and publicizing endeavors could all be affected due to blockchain-based conventions. This may make shopper information exorbitant for advertisers and sponsors, yet it could likewise prompt better return on initial capital investment.

How about we investigate how blockchain innovation will change the fate of advanced promoting and publicizing?

Here are some insightful pick-ups from the recent blockchain market uprisings and innovation:
1. More Confided in Advertisement Purchases
Current web based publicizing can be dubious. Advanced advertisers and promoters realize that it can be almost difficult to get precise information. You generally need to solicit yourself to asking “What number of from these snaps are in reality genuine?”

Bots or individuals employed to just tap on promotions throughout the day can swell measurements keeping in mind the end goal to build rates. Truth be told, over $7 billion was lost in 2016, as a result of bots. This makes it monetarily trying  and expensive.

Blockchain innovation can change all of that. Straightforwardness and security is at the center of the blockchain with every exchange made, confirmed, anchored, and authorized on the chain.

How does this effect advanced advertisers and sponsors? Since the tie serves up better straightforwardness and security, advertisers and publicists can rapidly distinguish target group of onlookers. This could conceivably spare organizations millions yearly.

For example, AdChain, “an open convention on general society Ethereum blockchain,” furnishes computerized advertisers and sponsors with end-to-end straightforwardness with a decentralized whitelist and review trail. This gives them control over first-party information.

2 .Cut the Promotion Purchase Process
Customary computerized promoting and publicizing more often than not has a broker where the advertisement purchase process is finished. Be that as it may, blockchain innovation could remove the mediator entirely.

With mediator promotion purchase forms off the beaten path, advertisers and publicists can achieve target groups of onlookers specifically, paying gatherings of people to see their promotions.

This stage gives you a chance to trade tokens between distributors, promoters, and clients on the Ethereum blockchain. Publicists can spend tokens in light of a clients mental commitment, expanding advertisement return for capital invested by making a superior shopper association.

3. Purchaser Profiles Specifically from Clients

Blockchain innovation can alter how advanced advertisers and promoters assemble buyer profiles. Rather than getting odds and ends of purchaser data from different sources, you can get all you require in one place, the blockchain.

How? All things considered, since shopper blockchain exchanges are decentralized, conventional methods for acquiring purchaser information will be essentially incomprehensible. You would think this is awful news for computerized showcasing and publicizing.

Not really. Rather than getting differed information, you can pay buyers straightforwardly for their buying information and individual data. Possibly expensive, yet consider how much advertisement spend is squandered on battles with information which has close to zero ROI.

One of the greatest advantages behind paying customers straightforwardly is that they will serve up their data on a silver because they would be officially intrigued by the organization, item, or administration you are showcasing. This will give you an exceptionally precise focus to hit.

4. The Blockchain is Exceedingly Straightforward
Computerized showcasing and web based publicizing boil down to a certainty to purchase. This is the thing that each publicist and advertiser goes for in a battle. It is additionally a major motivation behind why influencer promotions has a higher return  chances for capital investment. At that point when shoppers catch wind of an item or administration from a confided influencer, they have almost no reservations about making a buy.

It might be said, blockchain innovation serves up to that same certainty to purchase .The computerized record of the blockchain gives clients a chance to get a straightforward perspective of each item, from producer to merchant.

For instance, if a purchaser needs to purchase a costly brand-name extravagance item, they can get to the advanced record for that item and check whether it is the genuine item. This gives buyers extreme control along with a stunning client experience and helps computerized advertisers and sponsors a way to moment client certainty to purchase.

A few brands are utilizing blockchain straightforwardness to harness and increment the level of product and brand showcasing in remarkable ways.

What’s Next for Advanced Showcasing and Promoting in the Blockchain Future?
Blockchain innovation is still generally new. It will mainly perceive how it will influence the eventual fate of computerized showcasing, publicizing, and numerous different enterprises. There is a great deal of accentuation on giving the best client involvement in current advanced promoting endeavors, and blockchain could accomplish this, perfectly.

With better client encounter, exceptionally focused on promotions, less pop-ups, higher security and encryption for client information, customers are more likely to take the wheel with regards to associating with brands.

The blockchain has buyer overwhelming advantages, however advertisers and publicists can adjust and increment return for capital invested fundamentally.

marketing automation

J.D. Power And Nielsen Transform Auto Advertising With The Launch Of The Nielsen Auto Cloud

Today Nielsen (NYSE: NLSN) launched the Nielsen Auto Cloud fueled by J.D. Power, a robust marketing and measurement platform that combines the power of the Nielsen Marketing Cloud with J.D. Power’s world-class car-buyer intelligence and insights. This next-generation cloud technology provides automotive advertisers, agencies and media owners direct access to audience data from Nielsen with buyer insights from J.D. Power, as well as omnichannel advertising and campaign measurement capabilities to help improve marketing performance.

For the first time, automotive marketers can target audiences and personalize their advertising messages based on a diverse set of criteria such as car features and styles, buying stage, brand affinities, as well as media engagement, geo-location and device type using data from Nielsen and J.D. Power. Clients now have the ability to plan and activate these car-buyer audiences across TV and digital. Additionally, built-in campaign measurement and optimization capabilities help clients instantly adapt to changes in buying behavior leading to better marketing return-on-investment.

“The Nielsen Auto Cloud gives us incredible access to granular data from Nielsen complemented by insights from J.D. Power, allowing us to create high-value audiences for our clients,” said Arun Kumar, Global Chief Data & Marketing Technology Officer, IPG. “With this, we will strengthen our Audience Measurement Platform, improving our ability to target car-buyers based on a variety of criteria including their preferred brands, car models, styles and features. That means better performing media investments for our auto clients, more innovative marketing solutions, and ultimately, better consumer experiences.”

The Nielsen Auto Cloud provides marketers with exclusive access to the intelligence and insights derived from J.D. Power’s unique vehicle sales data. These car-buyer insights, coupled with Nielsen Data Management Platform (DMP) technology and Nielsen’s gold-standard media and purchase-based audience data, enable auto advertisers to reach consumers with greater precision across all media channels.

The Nielsen Auto Cloud’s always-on frequency management and in-flight analytics capabilities enable clients to proactively measure and control how often and what types of ads people see throughout the life of a campaign. Additionally, clients can leverage established Nielsen planning and measurement solutions, including multi-touch attribution (MTA) and marketing mix modeling (MMM), to measure the efficacy and return-on-investment of their marketing spend.

“Nielsen and J.D. Power are ushering in a new era for the auto industry,” said Bernardo Rodriguez, Chief Digital Officer, J.D. Power. “We’re empowering auto marketers with immediately actionable intelligence…whether for consumer insights, cross-media planning and targeting, or campaign measurement.”

“We are thrilled to launch this game-changing automotive solution with J.D. Power. The Nielsen Auto Cloud’s combination of data, technology and measurement capabilities is unique to the auto advertising world,” said Damian Garbaccio, EVP at Nielsen. “Auto marketers can now be more responsive to changes in buying behavior, more personalized with their advertising and content, better at measuring outcomes, and—ultimately—more efficient with their media investments.”

Learn more at www.nielsen.com/autocloud

ABOUT NIELSEN 

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.

ABOUT J.D. POWER 

J.D. Power is a global leader in consumer insights, advisory services and data and analytics. These capabilities enable J.D. Power to help its clients drive customer satisfaction, growth and profitability. Established in 1968, J.D. Power is headquartered in Costa Mesa, Calif., and has offices serving North/South AmericaAsia Pacific and Europe. J.D. Power is a portfolio company of XIO Group, a global alternative investments and private equity firm headquartered in London, and is led by its four founders: Athene LiJoseph Pacini, Murphy Qiao and Carsten Geyer.  For more information, visit www.jdpower.com.

SOURCE Nielsen

Related Links

http://www.nielsen.com

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