BrandStar, a leading full-service production and integrated marketing agency, announces the appointment of Bradley Saveth, VP Strategic Partnerships, a new position. Saveth brings over 10 years of branding, partnerships and creative marketing expertise to BrandStar’s broad platform of award winning original programming, tech innovations, digital strategies, and other content initiatives.
“Saveth joins BrandStar with a wealth of relationships, experience, and expertise to match clients with strategic opportunities and expand the agency’s global footprint,” said Mark Alfieri, President & CEO BrandStar. “With Saveth and the entire BrandStar team, we will emerge as a leading media, programming, and promotion agency with capabilities second to none.”
Prior to joining BrandStar, Saveth was President of Big Salad Consulting where he helped companies develop and create important strategic alliances while inserting himself as a creative force for early and late stage branding and marketing initiatives. Saveth’s breadth of experience across industry verticals includes pharmaceuticals, medical devices, technology, banking and national consumer brands and he has worked with the NFL, MLB, Live Nation, Verizon, AT&T, T-Mobile, Wells Fargo, Wendy’s, American Express, Comcast, and Ford. Saveth successfully launched two startup companies, goCharge, a worldwide provider of mobile-device charging stations, and Vital Motion, a medical device company serving patients with chronic conditions.
Born and raised in NYC, Saveth attended Marymount Manhattan College. In addition to his professional accomplishments, Saveth is an active and longstanding volunteer advocate for JDRF and hopes that his efforts and those of the JDRF community will one day find a cure for Type 1 Diabetes, which he was diagnosed with as a teenager.