BlueConic, the world’s leading pure-play customer data platform (CDP), today announced that it has been named “Best Customer Data Platform” in the third annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies, and products in the global marketing, sales, and advertising technology industry today. It’s the second consecutive year the company has been honored in this category.
The award win comes on the heels of BlueConic’s recent launch of its enhanced customer lifecycle orchestration capabilities, which frees marketers from the limitations of rigid, channel-specific campaign workflows by enabling them to orchestrate cross-channel lifecycle marketing programs that are responsive to each customer’s unique journey based on the real-time, unified customer profile data at the platform’s core.
BlueConic also stood out for its ability to drive operational efficiencies across its customers’ businesses and marketing operations and enable the transformation to a customer-centric marketing approach. Traditionally, marketers have had to rely on agencies, IT teams, analysts, and/or data scientists to get the data they need to build segments, run advanced customer analytics and predictive models, and improve how they engage with customers on a one-to-one basis across channels. BlueConic eliminates the inefficiencies of these dependencies and speeds up time to market by giving marketers and their tools direct access to the unified and actionable customer profile data they need to drive a wide range of marketing activation use cases.
“We are excited to accept the 2020 MarTech Breakthrough Award for Best Customer Data Platform and humbled to receive this honor two years in a row,” said Bart Heilbron, CEO at BlueConic. “In today’s fast-paced environment, marketers need to be agile and responsive to market shifts and rapid changes in consumer behavior. We’re proud to offer a platform that flexes in all the ways a modern marketing organization needs it to — namely in its speed, adaptability, value, and utility to marketers.”
The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales, and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,750 nominations from over 15 different countries throughout the world.
“As a previous MarTech Breakthrough Award winner, we are excited to see the company continue to innovate by empowering marketers to work faster and more efficiently and get the rich, actionable data they need when they need it to interact with customers in a timely, personalized way,” said James Johnson, Managing Director at MarTech Breakthrough. “Congratulations to BlueConic on well-deserved back-to-back MarTech Breakthrough Award wins.”
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