Leading marketing industry publication Search Engine Land recently announced that Blackbird PPC, an independent performance marketing agency based in San Francisco, was named Small PPC Agency of the year in the 2024 Search Engine Land Awards. Blackbird PPC also took home honors for Best B2B PPC Initiative for the growth achieved for network detection and response leader Corelight.
“We’re honored to see our work recognized by one of the most respected organizations in digital marketing,” said CEO Jay Stampfl, who founded Blackbird PPC in 2017. “Our mission is to develop great marketers to deliver world-class results for the clients who put their trust in us. I’m so proud of the team and grateful to clients like Corelight for driving us to be better every day.”
Blackbird PPC’s approach to hiring and training and its integration of advanced analytics in media management has helped drive transformative business growth for clients in B2B, eCommerce, and B2C. Its North Star metric is NPS (Net Promoter Score), which measures client satisfaction and loyalty; Blackbird’s most recent NPS was 90.
“Blackbird is more than just a media agency to us,” said Zann Aeck, Corelight’s Sr. Director of Growth Marketing. “They work with us as an extension of our team planning, developing, and optimizing our paid strategy to exceed our demanding lead goals as a fast-growing company. From rapid campaign execution to delivering extremely efficient conversions, the foundational growth that we have been able to achieve with Blackbird has put us in an enviable competitive position.”
Danny Goodwin, Search Engine Land’s Editorial Director and head of the judging committee for the 2024 program, was impressed with the innovation and resilience displayed by this year’s participants. “Search marketing has the power to connect brands and businesses with their audiences, drive meaningful growth and push the limits of innovation,” said Goodwin. “In a year filled with big challenges and opportunities, this year’s Search Engine Land Award winners did some truly exceptional work that deservedly rose to the top.”
For more such updates, follow us on Google News Martech News