Peter Nguyen of Ad Exchange Group named EY Entrepreneur Of The Year® 2018 Award winner in Orange County

Peter Nguyen of Ad Exchange Group named EY Entrepreneur Of The Year® 2018 Award winner in Orange County

Peter Nguyen joins ranks of mold-breaking entrepreneurs in Advertising and Marketing

EY today announced that CEO Peter Nguyen of Ad Exchange Group, a performance-based digital direct response marketing company, received the Entrepreneur Of The Year® 2018 Award in the Advertising and Marketing category in Orange County. The award recognizes entrepreneurs who are excelling in areas such as innovation, financial performance and personal commitment to their businesses and communities.  Peter Nguyen was selected by an independent panel of judges, and the award was presented at a special gala event at the Monarch Beach Resort on June 22.

“I’m absolutely honored to be among Orange County’s best and brightest business leaders,” began Peter Nguyen at the beginning of his acceptance speech. “My mission in life is pretty simple… to help bridge this world and help people understand this idea of oneness.” Ad Exchange Group is the only full service, end-to-end solution for direct-to-consumer, online retailers that specialize in online, pay-for-performance advertising. The company also provides comprehensive fulfillment services, inbound customer support, assistance with merchant processing, and chargeback mitigation services.

Since 1986, EY has honored entrepreneurs whose ingenuity, spirit of innovation and discipline have driven their companies’ success, transformed their industries and made a positive impact on their communities. Now in its 32nd year, the program has honored the inspirational leadership of such entrepreneurs as:

•  Howard Schultz of Starbucks Corporation

•  Andreas Bechtolsheim and Jayshree Ullal of Arista Networks

•  Pierre Omidyar of eBay, Inc.

•  Hamdi Ulukaya of Chobani

•  Jodi Berg of Vitamix

•  James Park of Fitbit

•  Robert Unanue of Goya Foods

•  J.W. “Bill” Marriott, Jr. of Marriott International, Inc.

•  Reid Hoffman and Jeff Weiner of LinkedIn

•  Lonnie Moulder and Mary Lynne Hedley, PhD, of TESARO, Inc.

As a Orange County award winner, Peter Nguyen is now eligible for consideration for the Entrepreneur Of The Year 2018 National Awards. Award winners in several national categories, as well as the Entrepreneur Of The Year National Overall Award winner, will be announced at the Entrepreneur Of The Year National Awards gala in Palm Springs, California, on November 10, 2018. The awards are the culminating event of the Strategic Growth Forum®, the nation’s most prestigious gathering of high-growth, market-leading companies.


Founded and produced by EY, the Entrepreneur Of The Year Awards are nationally sponsored in the US by SAP America, the Kauffman Foundation and Merrill Corporation.

In the Orange County Region, sponsors also include Stradling Yocca Carlson & Rauth, Hollencrest Capital Management, Lockton Companies, Tangram Company and Woodruff‑Sawyer & Company.

About Ad Exchange Group

Ad Exchange Group, a privately held company headquartered in Irvine, California, is the top performance-based CPA network offering publishers and advertisers a single gateway for digital direct response solutions. The company has created a proprietary marketing platform that offers affiliates and advertising partners a wide range of marketing solutions including mobile advertising, email marketing, search and social media marketing, as well as affiliate marketing. The company has a unique value proposition to offer both better results and greater focus on quality. Ad Exchange is streamlining digital direct response while setting industry benchmarks around growth and satisfied customers.

To learn more about how Ad Exchange Group is reshaping digital performance-based advertising visit

SOURCE Ad Exchange Group

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Clear Software Announces Series A Round

Clear Software Announces Series A Round

Plan to Scale Sales and Marketing Efforts

Clear Software, the market leader in the simplification of business software, today announced their Series A funding round. The round is being led by Collina Ventures with participation from The Knall/Cohen Group and Bill Oesterle, co-founder of Angie’s List. Repeat investors include Charmides Capital, MK Capital, and Hyde Park Venture Partners.

Clear provides a cloud-based automation platform that enables enterprises to streamline complex business processes across many software systems into simple and intuitive web pages, resulting in dramatically increased productivity, decreased training time, and decreased dependency on consulting firms. Their customers span many industries including trucking, retail, energy, distribution, manufacturing, and health insurance.

“Our vision is to clean up the mess left by enterprise software and simplify the way large companies do business,” said Jon Gilman, Clear’s CEO. “With the support of Collina Ventures and our extremely knowledgeable pool of investors, we will continue to execute toward this vision and make people’s daily jobs much easier.”

Clear plans to use the funds to significantly expand their sales and marketing efforts while also adding support to their client service and product development teams.

“Jon and the Clear team have a big vision that solves a problem we all have experienced in our professional lives,” said Mark Hill, co-founder of Collina Ventures. “Business software has major usability issues that hinder productivity growth. I look forward to working with the team to continue this mission.”

Clear launched full time in February 2015 and raised $2.5 million in seed funding during 2015 and 2016. Their platform natively integrates with SAP, Salesforce, Oracle E-Business Suite, PeopleSoft, Workday, Plex, Zoho, and many other enterprise software packages.

Learn more at

Media Contact: 

Marty Thompson 

(317) 460-7522

SOURCE Clear Software

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Zeropark introduces AI-powered ad campaign optimization

Zeropark introduces AI-powered ad campaign optimization

Codewise, the industry’s first provider of AI-powered online ad measurement and management solutions for digital marketers, recognized by the Financial Times among the fastest-growing companies in Europe in 2017 and 2018, today announced that it has launched the addition of Smart eCPA to Zeropark, Codewise’s ad exchange platform. Utilizing Artificial Intelligence, the new feature will allow Zeropark’s users to automatically optimize their ad campaigns to a predefined eCPA goal.

Zeropark provides thousands of performance marketers and website publishers around the world with a platform connecting both sides and allowing them to buy and sell advertising space on a Real-Time Bidding (RTB) basis.

The AI-powered Smart eCPA feature is more than just an alternative cost model in Zeropark. When enabled, Zeropark’s machine learning algorithms will work on optimizing Smart eCPA campaigns to a predefined target cost per acquisition.

“Smart eCPA assesses 16 dimensions in real time and picks the most effective data points for optimization, creating unparalleled, bespoke targeting for each campaign. These dimensions include operating system version, internet connection type and speed, device type and more,” said Mateusz Drela, Business Development Director at Zeropark.

Campaign optimization is a crucial, yet mundane and time-consuming part of online advertising. Smart eCPA simplifies this process to just one click of a button, optimizing at a speed and scale unreachable for humans, due to its capability of analyzing millions of data point combinations.

Thanks to Smart eCPA, marketers no longer have to spend a large part of their day on complex manual optimization, but can instead focus on scaling up their media buying venture and run simultaneously more campaigns than ever.

“We’ve already been successful in implementing AI in our ad tracking tool – Voluum, helping thousands of digital marketers across agencies and brands get the most out of their online ad management efforts thanks to the real-time automatic matching of traffic to the estimated best offers and landing pages and to their best combinations. We’re also extremely proud to have our colleague, Dr. Paweł Rzeszuciński join the European AI Alliance launched by the European Commission. The introduction of Smart eCPA in Zeropark further signifies Codewise’s belief that the future of advertising lies in Artificial Intelligence,” said Dr. John Malatesta, President and Chief Revenue and Marketing Officer at Codewise.

About Codewise
Founded in 2011, Codewise is the industry’s first provider of AI-powered online ad measurement and management solutions for digital marketers. In 2017 and 2018, Codewise was recognized as one of the fastest-growing technology companies in Europe, according to the Financial Times and Deloitte. Codewise’s solutions help thousands of businesses in 190 countries to track, measure, and optimize billions of dollars of advertising spend, boosting their efficiency and ROI like never before. Codewise is currently tracking over $2.5 billion of digital ad spend for some of the world’s largest brands and ad agencies, including $400 million of ad spend on Facebook. Learn more at

About Zeropark
Zeropark is a performance traffic exchange connecting advertisers, affiliates and media buying teams with high-performance traffic sources, in Real-Time. It offers hand-picked traffic from parked domain redirects, Mobile App and Premium Pop. It features robust targeting options and powerful optimization tools bolstered by machine learning mechanisms, all in a user-friendly interface. Zeropark serves 150 million ad views every day.

PR Contact:

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SOURCE Codewise

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Sailthru Named to Gartner's 2018 Magic Quadrant for Mobile Marketing Platforms

Sailthru Named to Gartner’s 2018 Magic Quadrant for Mobile Marketing Platforms

Sailthru, the leading personalized marketing automation technology provider for retail and publishing, today announces it has been named to Gartner’s inaugural July 2018 Magic Quadrant for Mobile Marketing Platforms as a Niche Player.

According to the report, “Mobile marketing capabilities increasingly determine brand marketing success. Broad and rapid consumer adoption of smartphones breeds a dependency few technologies have ever enjoyed. Ninety-four percent of smartphone owners report using their device multiple times per day. Consumers use mobile devices while commuting, exercising and during idle time, contributing to a rise in mobile site traffic and accounting for 67% of all brand site traffic in 2017.”

Building on the acquisition of mobile marketing automation platform in 2016, Sailthru continues to innovate mobile marketing capabilities from the perspective of multichannel campaign management, rather than as a standalone channel. Key features recently launched by Sailthru include:

Channel optimization: the ability for the Sailthru platform to automatically determine if email or mobile is the best channel for engaging an individual consumer at a specific point in time

Mobile app personalization: the ability to personalize app content based on an individual consumer’s omnichannel behavioral and interest data and improve purchase conversion and other key mobile app metrics.

“The continuous rise of mobile engagement requires that brands break down the traditional barriers that have existed between individual channels,” said Neil Lustig, CEO of Sailthru. “As consumers we access email, web, apps, and engage with our devices while in-store. This requires that all brands approach mobile by thinking cross-channel versus simply in-channel. Everything we build is concepted and delivered with this new paradigm in mind and we believe that our appearance in Gartner’s inaugural Magic Quadrant for Mobile Marketing Platforms is a testament to our strategy.”

Gartner Disclaimer

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Sailthru

Sailthru helps modern marketers acquire, grow, and retain customers. With over 3Bn global consumer profiles under management, Sailthru’s powerful suite of connected capabilities – including high-performance email, onsite personalization, mobile marketing automation, and unique integrations powering new customer acquisition – enables its customers to easily deliver relevant, personalized engagement across all channels, powered by machine learning and first-party data, driving higher revenue, improved customer lifetime value and reduced churn. The world’s most innovative publishers, including Business Insider, Refinery29 and Mashable, and the world’s fastest growing ecommerce companies, including Rent The Runway, JustFab and Alex and Ani, trust Sailthru to help them succeed. Founded in 2008, Sailthru’s exceptional group of investors include Benchmark, RRE Ventures, DFJ Gotham, Scale Venture Partners, and AOL Ventures. For more information, please visit

Media Contact: Mary McGuire, 646-756-3709

SOURCE Sailthru

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Atlas Protocol secures multi-million investment led by Softbank China Capital, defining blockchain interactive advertising

Atlas Protocol secures multi-million investment led by Softbank China Capital, defining blockchain interactive advertising

Atlas Protocol (ATP), an application layer protocol for blockchain interactive advertising & marketing, has raised several million dollars from SB China Venture Capital (SBCVC), BV (Baidu Ventures), and other investors.

According to the latest news, on August 21st Beijing time, Atlas Protocol (ATP) has secured a seed round of investment of multi-million dollars, led by SB China Venture Capital (SBCVC), and followed by BV (Baidu Ventures), Danhua Capital (DHVC) and Fenbushi Digital. All the investors agree that Atlas Protocol (ATP) will bring disruptive innovations to interactive advertising and marketing in the blockchain industry.

Atlas Protocol (ATP) is incubated by Nebulas Labs and xGoogler Blockchain Alliance (xGBA). The project aims to build technical infrastructure that will boost the interactive advertisement blockchain ecosystem and construct a new paradigm of interactive marketing. Atlas Protocol proposes a new original and creative media model in the blockchain market, which will define the interactive marketing standards among advertisers, publishers, and users. Atlas Protocol can rank onchain targets’ value and enable value circulation through tokens.

Duran Liu, co-founder of Atlas Protocol (ATP) explained that, “Blockchain is a value network, Nebulas Rank provides a way to measure the value of multidimensional data in the blockchain.” He also added, “The core algorithm of Atlas Protocol is based on the expanded Nebulas Rank. It will create a trustworthy new marketing channel and define a new tokenized marketing frontier.”  ATP Smartdrop, the service provided by Atlas Protocol has already been launched in the Nebulas Incentive Program, which delivered token rewards to more than one hundred thousand users. It is known that ATP Smartdrop was the first service application built on top of Atlas Protocol and is dedicated to demonstrate the potential of intelligent interactive onchain marketing among blockchain users.

Professor Shoucheng Zhang of Stanford University, founding chairman of Danhua Capital said, “the healthy development of the blockchain ecosystem in the long term requires an outstanding team to truly energize the whole industry.” The founding team of the project has a lot of experiences in both blockchain and internet advertising. Team members include Duran Liu, former Head of Nebulas Labs; Cheng Li, former FreeWheel Engineering Director; Hitters Xu, founder of Nebulas; Ellen Wang, founder of Linked-Media. They have all worked for Google, the Internet advertising giant, for many years. In addition, Jeremy Zhou, co-founder of Jide Technology and the first engineer of Google AdWords, Professor Ronghui Gu of Columbia University and co-founder of CertiK, will be the technical advisors of the project. After the fundraising, Atlas Protocol (ATP) will continue to grow the team, optimize its products and expand market channels.

SB China Venture Capital (SBCVC), the lead investor, was established in 2000. It is a leading venture capital investment and private equity funds management company. It has successfully invested in many outstanding enterprises, such as Alibaba, Taobao and Focus Media. Mervin Zhou, a partner of SBCVC, suggests that interactive advertisement marketing has the potential to make the next unicorn in the era of blockchain. He also believes that Atlas Protocol has the opportunity to become the next Google Ads in the world of blockchain.

In addition, BV (Baidu Ventures), Danhua Capital (DHVC) and Fenbushi Digital also participated in this round of investment. All the investors agree that Atlas Protocol is a project with vision, and the team can address interactive advertisement marketing problems through cutting edge blockchain technologies. To conclude, they all believe that Atlas Protocol will have chance to foster a blockchain adtech alliance, eliminate information discrepancies in the industry, and generate more traffics and users into the blockchain ecosystem.

For more information on Atlas Protocol, visit

SOURCE Atlas Protocol

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MarTech and AdTech Application Dominance in the next 12 – 18 Months

MarTech and AdTech Application Dominance in the next 12 – 18 Months

Think Big. Start Small. Fail Fast.

There has been plenty of hype you hear today in the media about Artificial Intelligence (AI), Machine Learning (ML), and Blockchain topics and their benefits. However, the reality is that the execution and adoption of those technologies are way behind in the enterprises. It is either because the use cases are not yet fully and immediately supportive to the business case other than it being fancy or that there is not enough skill sets within the organizations. Perhaps, the MarTech applications with those capabilities are still emerging every day and that marketers are confused what to do with them. AI and ML has been at the forefront when it comes to theoretical applications and very few organizations have productionized it to be useful on a day-to-day basis.
In this article, I will try to depict what the immediate future for MarTech and AdTech will look like in the short term, what I define as short term is 2018 – 2019 timeframe.
Here are the top five MarTech/AdTech applications that will be most talked about and implemented in the near-term.

Artificial Intelligence and Machine Learning:
AI and ML in marketing is headed towards where data is and how data is going to be leveraged in marketing. Most organizations are still spending time researching and preparing data. Hence the execution is gradually picking up. We will see a lot of small projects in the areas of AI and ML across various verticals especially in the B2C sector. Many MarTech applications will have embedded AI functionalities, for instance, campaign management applications having predictive email subject lines, web analytics applications having predictive personalization, content management systems having predictive cropping of images for responsive websites. Also, in the Machine Learning area we see more and more self-learning offers that are presented to the customers across all channels based on their past interaction with the brand. Although there is much talk about larger AI and ML applications, we will see some maturity with the MarTech applications with those offerings and we will see a lot small projects being implemented in marketing.

Everything Programmatic:
We have seen programmatic ads already quite popular across media companies. What we are going to see more and more is about programmatic Direct Mail where rendering an online experience into a direct mail piece and as people spend more time online on mobile, Programmatic Mobile advertising is becoming even more pervasive. Brands will want to use AdTech with capabilities not only on the programmatic display but also spanning across Direct Mail and Mobile with embedded AI and ML determining what channels are best for what individuals. This will leave marketers with no stone unturned in their efforts in programmatic advertising. What this means is that the audience the marketers used to target on specific channels will move to cross-device marketing to a single audience, i.e. making sure the same individual is seeing the ad across all the devices. Mastering cross-device targeting and optimized mobile ads will become more prominent across all the marketing efforts. People-based marketing will expand in the coming year as more players are able to support these efforts as identity resolution and ID graphs technology mature.

Server-Side Bidding: 
Although this has been much talked about in the last couple of years, it has not taken main stage yet despite server-side bidding promises to improve latency, solve for scale and support better auction logic to increase the yield.

In traditional header bidding most of the communications happen from the browser side into Exchanges. Essentially, these communications are moved to servers by eliminating the constraints on the browser side especially around user experience. This process is basically same as how SSPs and DSPs integrated for years, except this time the SSPs are integrating with each other as well which means SSPs will have to provide that infrastructure to support. Google and Amazon are already employing such techniques.

Server-side bidding is moving to videos as well now and this process helps provide a better yield for the publishers in determining the exact value of their inventory. Overall there are benefits using server-side bidding for publishers and exchanges and we are going to witness some big publishers and e-commerce brands moving towards this direction where the page-load time impacts the checkout rate. In the short-term we will see more transparent server-to-server superior connections that drive benefits for certain key brands contingent upon SSPs buy-in. If this takes off, then we are going to see some of the consolidations happening at the DSPs.

This is yet another topic that is talked about quite a bit and has been addressed via attribution modeling and this is one of the still biggest issues with marketers to really determine how their campaigns are performing. The attribution problem is exacerbated with the proliferation of channels and the fact that the data still resides in silos in those channels. As I see in the near-term, MarTech vendors that offer cross-channel customer orchestration applications are going to embed attribution modeling within the applications and it will no longer be an external analysis. Centralization of data pre- and post-activation (engaging customers and prospects with email, SMS, push etc.) becomes the norm whether it is within those cross-channel applications or within the centralized data environment so that these analyses can be done. Attribution will be much talked about especially amongst the lifestyle brands that are growing quickly, and they are not able to figure out why?

Finally, much hyped topic of Blockchain. It is all about trust. This is going to revolutionize how information is stored and exchanged across multiple entities with immense trust. Some pundits are even calling this “trust economy” that is going to ensue. There are several applications of Blockchain you would read across various media publications. However, when it comes to marketing; only thing that is talked about is Blockchain helping advertising technology. I also feel that MarTech will be embracing Blockchain when it comes to data, privacy and ownership. With the GDPR regulation already in full swing, will Blockchain provide that answer to store the data and provide that privacy that individuals need? Will there be more private blockchains that emerge among third-party data aggregators? We are certainly going to see small scale POCs in enterprise marketing using Blockchain concepts in 2018 – 2019 to validate if in fact Blockchain applications in data use cases will hold water.

In summary, organizations should Think Big, Start Small POCs to validate the concepts and scale, and fail fast if we have to so we can learn from the failures to make it better.

    Sukumar Muthya | VP, Marketing Technology

    Sukumar Muthya
    VP, Marketing Technology Ansira
    Sukumar has 24 years of customer-facing experience delivering technology solutions across industries, with 14 of those years delivering both marketing technology and analytics solutions. His expertise in customer engagement allows him to work with clients to understand their needs and translate those needs into finding the technology that delivers excellent results.
    Utilizing the best resources, Sukumar has delivered cross-channel digital marketing solutions (combining both AdTech and MarTech) to various clients in the Retail/CPG, Financial Services, Hospitality and Entertainment, Technology, and Auto and Manufacturing verticals. At Ansira, Sukumar successfully transitions solution sales to delivery through ongoing support and managed end-to-end activities, and serves as a single point of contact for customers.
    Sukumar has a Master of Science in industrial and systems engineering from Wichita State University, with Alpha Pi Mu excellence, and an MBA in international business from Thunderbird School of Global Management, with Beta Gamma Sigma honors.

    Fermenters Market Worth $1.69 Billion by 2023

    Fermenters Market Worth $1.69 Billion by 2023

    The report “Fermenters Market by Application (Food, Beverage, and Healthcare & Cosmetics), Microorganism (Bacteria and Fungi), Process (Batch, Fed-batch, and Continuous), Mode of Operation (Semi-automatic and Automatic), and Region – Global Forecast to 2023″, published by MarketsandMarkets™, the market is estimated at USD 1.13 billion in 2018 and is projected to reach USD 1.69 billion by 2023, growing at a CAGR of 8.4% during the forecast period.

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    Browse 75 market data Tables and 41 Figures spread through 129 Pages and in-depth TOC on “Fermenters Market”

    Early buyers will receive 10% customization on this report.

    The market is driven by factors such as the increase in the consumption of fermented food & beverages in developed economies, along with growing awareness about food preservation.

    The beverages segment is estimated to account for the largest share, by application, in 2018.

    Based on application, the Fermenters Market has been segmented into food, beverages, and healthcare products & cosmetics. The beverages segment estimated to account for the largest share by application of the Fermenters Market. The demand for alcoholic fermented beverages is increasing along with the market for kombucha, which is an effervescent sweetened black or green tea. With the increasing consumption of fermented beverages in the US and European countries, the production facilities of beer and wine have been increasing across the globe, which in turn reflects an increasing demand for fermenters.

    Ask for PDF Brochure @

    The automatic segment, by mode of operation, is estimated to account for the largest share of the Fermenters Market in 2018.

    Based on the mode of operation, the Fermenters Market has been segmented into automatic and semi-automatic. The automatic segment is estimated to account for the largest share of the global Fermenters Market in 2018. Automatic fermenting equipment ensures that fermented food products are manufactured in time to meet the market demand. The incorporation of automatic machinery in the food, beverage, and pharmaceutical industries can be carried out for a large number of products. Automated fermenters are mainly used to optimize and scale up the production of fermented products. The market for automatic machines is growing in developing regions such as Asia Pacific, with the growing demand for fermented beverages such as kombucha, herbal tea, and kefir in countries such as India and China.

    The Asia Pacific is projected to dominate the Fermenters Market in terms of CAGR in 2018.

    The Asia Pacific is projected to lead the global market for fermenters in terms of growth rate. One of the factors for this is the increase in economic growth and rapid urbanization. The growing middle-class population, high spending behavior, and increased demand for healthy fermented food & beverage products with natural ingredients drive the growth of the Fermenters MarketAsia Pacific is among the fastest-growing regions in terms of usage of fermenters to produce microbial cultures for the fermentation of various food & beverage products. The growth in population and rise in per capita income in ChinaIndia, and Japan are expected to drive the demand for fermented foods & beverages, which, in turn, drive the demand for fermenters.

    This report includes a study of the marketing and development strategies, along with the product portfolios of the leading companies. It includes the profiles of leading companies such as Eppendorf (Germany), Sartorius (Germany), Thermo Fisher Scientific (US), Pierre Guerin SS (France), CerCell ApS (Denmark), Electrolab Biotech (UK), Applikon Biotechnology (Netherlands), GEA Group (Germany), General Electric (US), Bioengineering AG (Switzerland), Zeta Holding (Austria), and bbi-biotech (Germany).

    Know more about the Fermenters Market

    About MarketsandMarkets™

    MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight

    industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

    Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the “Growth Engagement Model – GEM”. The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write “Attack, avoid and defend” strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

    MarketsandMarkets’s flagship competitive intelligence and market research platform, “Knowledgestore” connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets.


    Mr. Shelly Singh

    MarketsandMarkets™ INC.

    630 Dundee Road,

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    Research Insight:

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    SOURCE MarketsandMarkets


    Kuliza Unveils the New Brand Identity of its Flagship Lending Product

    Kuliza Unveils the New Brand Identity of its Flagship Lending Product

    Kuliza, a leading software company that powers digital business for financial enterprises, rebrands its former flagship product, Digital Lending Suite to Lend.In.

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    The lending landscape had disrupted with rising fintechs, government initiatives and increase in customer’s willingness to adopt digital mediums. One of the recent report  by BCG indicates that the digital lending possesses 1 trillion USD opportunity over the next five years. This creates a massive opportunity for new-age lending systems to help lending institutions transform their business to beat the competition.

    The recent lending implementations in India and Southeast Asia, and several recognitions from various industry bodies, analysts and veterans have already established Kuliza as strong player in the market. The rebranding exercise will fuel efforts to help Kuliza serve this trillion-dollar opportunity.

    Lend.In combines Digital Origination Suite comprising of Omnichannel Workflow Manager, Digital Experience Manager, Credit Engine and Integration broker with its Operational Intelligence Suite comprising of Cognitive Data Hub, Early Warning Systems, Lending Analytics etc. to provide end-to-end lending solutions to automate any given business process while having a significant impact on both top-line and bottom line of enterprises.

    The logo of Lend.In unveiled in the video depicts the convergence of Kuliza’s three core pillars namely Scientific Design Process, Open Source Computing and Artificial Intelligence.

    The tagline ‘The Operationally Intelligent Lending System’, indicates the operational excellence that can be achieved by lending enterprises specifically for high-value low-volume loans by leveraging data, understanding the intent of the customers, early warning systems, detecting fraud etc.

    Speaking on the new brand identity, Kaushal Sarda, Chief Executive Officer, Kuliza, says, “There is a massive opportunity in the emerging markets for a lending system that helps banks and NBFCs in improving operational efficiencies to compete with rising Fintechs. Lend.In provisions for the same by enabling digital and data-driven lending to cater to this demand and help them stay relevant in the market.” The re-branding exercise affirms the company’s intention to keep helping banks and lending institutions to transform their business.

    Achintya Gupta, Director Sales and Marketing, on the brand-new identity, says, “The rebranding of the product is in line with the organization’s focus shifting to Lending and reveals that the name Lend.In was specifically chosen with Lend indicating domain expertise in Lending and In representing the integrated ecosystem and dot as the force multiplier.” promises to be the next big thing as it enables banks and NBFCs to achieve the following:

    • Build the entire loan journey in a matter of days
    • Define the workflow parameters with ZERO knowledge of coding, saving loads of effort
    • Omnichannel origination and interaction integrated across mediums
    • 70+ pre-integrations to enable straight-through processing of loans and also accelerating speed to market
    • Data-driven AI-powered Early Warning Systems & Credit Decisioning

    About Kuliza

    Kuliza is a leading provider of digital transformation and operational intelligence solutions for financial enterprises. Since 2006, Kuliza has executed more than 120 digital transformation projects for global startups and industry-leading global enterprises. Lend.In is Kuliza’s flagship lending product, a new-age lending system for banks and lending institutions to increase the overall efficiencies while decreasing the cost and go-to-market time for customers.

    Kuliza has been recognized by Deloitte and Nasscom in the past, has won several industry awards like the prestigious Technoviti Award by EY and Banking Frontiers, Digital Transformation Partner & Best Lending System of the year for NBFCs by elets technomedia. It has also been mentioned by global market research firms like Gartner, Forrester etc.

    To learn more about Kuliza’s flagship product Lend.In, visit and for more information about Kuliza, visit

    Follow us on LinkedInFacebook, and Twitter for more updates.

    Media Contact:
    Manu Sreekanta
    Marketing Manager
    Kuliza Technologies

    SOURCE Kuliza Technologies Private Limited


    Why GDPR is a Blessing in Disguise for Event Marketers

    Why GDPR is a Blessing in Disguise for Event Marketers

    If you’re a marketer, you’ve probably had the date May 25, 2018 ingrained in your mind (likely in huge, flashing letters) for most of this year.

    If not, let me catch you up: this is when the EU’s General Data Protection Regulation (GDPR) went into effectcreating significant rules for how companies communicate with EU residents. GDPR is rooted in data privacy, with regulations that control how we collect, use, and store users’ data, as well as requirements to make data easier to access and delete.

    Even though May 25th has come and gone, GDPR will continue to impact event organizers with every event invite we send or piece of personal information we collect at registration.

    Here’s the good news about GDPR for event marketers: all of those long days and nights ensuring your events are compliant will pay off. In the long run, GDPR is actually a positive thing for your event marketing (which is good, because these regulations aren’t going anywhere).

    Here’s why GDPR is a blessing in disguise for event marketers:

    1. It keeps your event data safe
    When we host events, we capture a lot of personal data from our guestseverything from email addresses, to job titles, to dietary habitsand it’s imperative to keep all of that information private and safe.
    Good thing for GDPR, we’re now held accountable for the safety and privacy of our customer’s data. Not only will you need to closely follow your organization’s data security policies, you’ll also need to ensure you are sharing personal data securely and with consent (with sponsors, partners, and vendors).

    2. It forces you to clean up your data habits
    With GDPR, comes the dreaded data audit. This brings good news: now, you can stop putting off those best data practices you’ve always wanted to implement.
    You’ll now need to make sure your event data is up-to-date, your systems of records are synced and integrated with your event tech, and you’ve designated a single person in your organization to oversee all of these practices moving forward. This will ensure your data is accessible from one single place, and will enable you to avoid any database issues in the future.

    3. You’ll build more trust with your customers
    GDPR gives users more control over their data and it gives you the opportunity to build more trust with your customers and prospects. Complying with GDPR shows that you’re taking their privacy seriously, and being transparent about what you’re doing only adds to their trust in you.

    4. Your audience will be more engaged
    Yes, some people may opt-out and unsubscribe when given the opportunity. But you’ll know that the people who do remainin your database are there because they want to be in fact, because they chose to be. This means the people who receive your event invites or email promotions are more likely to actually engage with your communications, since they expressed that they wanted to receive this information in the first place.
    And what does a more engaged audience really mean? More clicks. Faster responses. More RSVPs. More meaningful attendees. Increased conversions. Even though your database might be smaller, your post-GDPR event marketing efforts will be much more impactful. And I’d take that type of quality over sheer quantity any day.

      Farmer Boy

      Ben Hindman
      co-founder and CEO of Splash
      Ben Hindman is co-founder and CEO of Splash, the fastest-growing end-to-end event marketing technology used by over half of the Fortune 500. An event planner turned tech entrepreneur, events are in Ben’s DNA. Prior to starting Splash, Ben was the Director of Events at Thrillist, where he produced large-scale events from concerts to mystery fly-aways. He is also a co-founder of the Summit Series, the renowned invite-only destination event for the greatest minds in tech.

      Apple’s HomePod makes modest gains against Echo, Google Home [Report]

      Apple’s HomePod makes modest gains against Echo, Google Home

      Using consumer survey data, Consumer Intelligence Research Partners (CIRP) reported this week that Apple’s HomePod smart speaker made market share gains against rivals Google Home and Amazon Echo. The firm now says that Apple’s device has 6 percent of the US smart speaker market.

      Echo dominates, with a 70 percent share compared to Google Home’s 24 percent, according to the report. Apple roughly doubled its share from 3 percent in March. It’s easy to grow from a tiny base, but the gains may be meaningful.

      US market share of smart speakers (June 2018)

      It’s good news for Apple for several reasons:

      • HomePod is quite expensive at $349, limiting its market potential.
      • Mixed reviews (other than for sound) at launch also tempered demand.
      • Its virtual assistant capabilities are perceived to be weaker than Google’s or Amazon’s.

      With all these real and perceived limitations, the data suggest there’s some pent-up demand for the Apple speaker. It’s also rumored to be getting new feature updates in the fall that will reportedly make it more competitive with Google and Amazon.

      While that remains to be seen, a “HomePod mini” or less expensive version would likely see increased adoption. One of the reasons these devices are penetrating the market so quickly is that entry-level buy-in is less than $50.00.

      Multiple device ownership

      Apple is unlikely to try to compete at that pricing tier, but it could roll out a less expensive smart speaker — though there are no rumors to that effect right now. If it’s serious about competing in the market, it will need to have a lower-priced model.

      CIRP data also show that a substantial number of users own more than one speaker, perhaps a third of buyers. By comparison, NPR survey data say that half of current owners have at least two devices.

      The recent Nielsen total audience report, which focuses on media consumption across devices, asserts that 19 percent of adults currently own/use a smart speaker in their homes. That represents about 47 million device users in the US today. The report also argues, using survey findings, that there are more than 100 million current non-owners interested in buying one.