Audyence, the pioneering force behind the Audyence Real-Time Demand Platform™—the first programmatic media platform to offer B2B advertisers cost-per-lead inventory at scale— today announced the appointment of Matthew Knight as Chief Revenue Officer and three senior Sales and Customer Experience leaders. These key hires are set to accelerate innovation and expand the company’s market reach, positioning Audyence at the forefront of B2B advertising solutions.
The new team members include:
• Matt Knight, Chief Revenue Officer: Bringing over 15 years of experience driving growth and building high-performing teams, Knight will lead Audyence’s expansion, focusing on accelerating its already rapid growth trajectory. Previously, as Global VP of Sales at Madison Logic, Knight led the Strategic Sales organization responsible for the revenue growth of the company’s top global accounts and previously served as VP of Strategic Sales at Spiceworks (now Spiceworks Ziff Davis), overseeing the company’s top Enterprise accounts in North America. His expertise in B2B media has been instrumental in the success of brands like AWS, Google, and Microsoft through consultative sales strategies.
• Alyssa Baumann, Senior Director of Enterprise Sales: With nearly 14 years of experience in expanding market share for leading B2B media and ABM providers, Baumann will focus on expanding the company’s enterprise customer base. Previously, as Managing Director of Global Key Accounts at Madison Logic, she executed full-funnel, multichannel ABM programs for major enterprise clients. At Spiceworks Ziff Davis, she leveraged data-driven strategies to drive go-to-market success for top brands like AWS, HPE, Salesforce, and T-Mobile for Business.
• Jaime Oliver, Senior Director of Enterprise Sales: Oliver joins Audyence with over a decade of experience in B2B demand generation and media, focusing on expanding the company’s enterprise customer base. Most recently, she was Regional Sales Director at Observe.ai, where she harnessed AI to drive revenue growth in the call center industry. At Demandbase and Spiceworks, Oliver strategically managed large enterprise accounts like Microsoft, aligning sales and marketing efforts to deliver significant results.
• Mollie Jolliffe, Head of Customer Experience: Jolliffe will lead efforts to build and scale an industry-leading customer experience team. With over 15 years in B2B digital media and operations, she has driven growth for global agencies and brands. At Stein IAS, Jolliffe expanded the global media practice by building a customer-obsessed performance team and establishing key strategic partnerships. At DWA/Merkle B2B, she led performance media and analytics, playing a key role in integrating the business into Merkle and Dentsu while strengthening client relationships and innovating alongside top B2B partners like LinkedIn, Bombora, and Madison Logic.
“These outstanding leaders bring a wealth of experience and strategic vision that will be instrumental in advancing Audyence’s mission to revolutionize the B2B media landscape. Their deep expertise and innovative thinking strengthen our ability to deliver unparalleled solutions, driving growth and expansion for our clients on a global scale. With their leadership, we are well-positioned to achieve our ambitious goals and continue pushing the boundaries of what’s possible in the industry,” said Karl Van Buren, CEO of Audyence.
Audyence’s new hires will enhance the company’s RTD platform, offering fresh perspectives and strategic insights to elevate its performance. Their combined expertise will drive innovation, optimize partnerships, and ensure that Audyence continues to deliver cutting-edge solutions, empowering B2B companies to achieve superior lead generation results and maximize ROI. With this strengthened leadership team, Audyence is poised to lead the next phase of growth and transformation in the B2B advertising industry.
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