experiental marketing
Audience/Marketing Data & Data Enhancement, Data Management

Inspira Marketing Sets Stage for Future Growth

Inspira Marketing Group, an award-winning experiential marketing agency, celebrates its tenth anniversary with additions to its roster of world-class clients … 0
digital marketing and consumer marketing
Audience/Marketing Data & Data Enhancement, Data Management

SRAX Names Shopper Marketing Veteran George Stella to Lead SRAXshopper

SRAX (NASDAQ: SRAX) today announced shopper marketing industry veteran George Stella, has joined the company to drive its consumer packages goods (CPG) vertical, SRAXshopper. … 0
martech
Audience/Marketing Data & Data Enhancement, Data Management

Global Inbox Placement is Rising, but Fifteen Percent of Worldwide Commercial Email Still Falls Short

NEW YORK, August 14, 2018 — According to new research from data solutions provider Return Path, nearly one in six … 0
data driven marketing
Audience/Marketing Data & Data Enhancement, Data Management

Yes Lifecycle Marketing Hires Tim Smith to Expand Strategic Leadership and Digital Capabilities

Yes Lifecycle Marketing, a multichannel marketing and analytics solutions provider, today announced that Tim Smith has joined the company as general manager, … 0
Audience/Marketing Data & Data Enhancement, Data Management

Infogroup Hires Tony Marlow as Chief Marketing Officer

Infogroup, a leading provider of data and multichannel marketing solutions, today announced Tony Marlow has been appointed chief marketing officer. Marlow is … 0
B2B
Audience/Marketing Data & Data Enhancement, Data Management

Technekes And XSInc Form New Company – TKXS

Technekes LLC and XSInc announced today the completion of their merger into a new technology and data-driven business, TKXS. After … 0
marketing data data enhancement martech cloud
Audience/Marketing Data & Data Enhancement, Data Management

Blis Taps Microsoft Marketing Veteran Diane Perlman as CMO

Blis, the global pioneer in advanced location data technology, today announced the appointment of industry veteran Diane Perlman as Chief Marketing Officer … 0
data management martech
Audience/Marketing Data & Data Enhancement, Data Management

New IAPP and TrustArc research uncovers technology use handling data protection challenges.

TrustArc, the leading data privacy management company, and The International Association of Privacy Professionals (IAPP), the world’s largest global information … 0
Audience/Marketing Data & Data Enhancement, Data Management

Edelweiss Securities selects Itiviti for new OMS and connectivity solution

Itiviti, the leading global provider of multi-asset trading technology and financial infrastructure, today announced that Edelweiss Securities Limited (ESL), India’sleading brokerage … 0
Audience/Marketing Data & Data Enhancement, Data Management

Optimove Hires Yarden Malka as Chief Operating Officer

Optimove, the science-first relationship marketing hub, announced today that it has hired Yarden Malka as chief operating officer. In this role, Malka … 0
Audience/Marketing Data & Data Enhancement, Data Management

Openprise Expands Data Marketplace & Launches New Multi-Vendor Data Enrichment Strategy Service

New Offerings Address Common Data Roadblocks to Success with Marketing Automation and ABM Redwood City, CA – July 18, 2018 … 0
Omnicom Takes Data-Driven Marketing To The Next Level With Launch Of "Omni"
Audience/Marketing Data & Data Enhancement, Data Management

Omnicom Takes Data-Driven Marketing To The Next Level With Launch Of “Omni”

Omni Drives People-Based Precision Marketing at Scale Across Creative, Media and CRM NEW YORK, July 12, 2018 /PRNewswire/ — Leading global marketing and … 0
Account Based Marketing (ABM)
Audience/Marketing Data & Data Enhancement, Data Management

Practical Tips to Deal with Account-Based Marketing (ABM)

Are you struggling with Account-Based Marketing (ABM)? Here are few crucial tips to get you started. It would help you … 0
Product Experience Management (PXM)
Audience/Marketing Data & Data Enhancement, Data Management

Akeneo launches new Product Experience Management (PXM) solution

Akeneo announced updates and new products to its flagship PIM (Product Information Management) solution designed to enable enhanced PXM (Product … 1
technology change marketing in 2018
Audience/Marketing Data & Data Enhancement, Data Management

How will technology change marketing in 2018?

We are living in a digital world that has seen marketing take different forms. Marketing is all about understanding the … 1
adobe Attribution IQ
Audience/Marketing Data & Data Enhancement, Data Management

Adobe adds Attribution IQ- A New Feature in the System.

Adobe has recently added Attribution IQ, smart speakers and travel industry feature to provide marketers with exclusive tools for following … 0
Why Marketers and IT Experts Need to Work Together
Audience/Marketing Data & Data Enhancement, Data Management

Why Marketers and IT Experts Need to Work Together

Unfortunately, many companies hold their marketing department as a liability than an asset, costing the company more money than they … 0
traveling experience outbound travelers
Audience/Marketing Data & Data Enhancement, Data Management

Ctrip and iClick joined hands; outbound travelers are going to be benefitted.

Here is good news for outbound travelers of China. iClick and Ctrip, both the market leader in their field joined … 0