Aprimo, an industry-leading provider of digital asset management and marketing resource management solutions, and SecureCHEK AI, a leading Artificial Intelligence (AI) software company, today announced their partnership to create a market-first solution that is set to optimize the entire content lifecycle for the highly regulated pharmaceutical industry. By combining Aprimo’s content operations platform with SecureCHEK AI’s AI-powered marketing solutions for regulated industries, pharmaceutical companies can now create, manage and deliver compliant content faster and more efficiently.
“The pharmaceutical industry is facing a content creation crisis. With increasing demand for content across channels, many organizations are unable to meet demand due to inefficient, manual operations which can often lead to launch delays, increased costs and risk of non-compliance,” said Erik Huddleston, CEO of Aprimo. “We wanted to create an end-to-end solution that directly answered this challenge and provide an all-inclusive solution for pharmaceutical businesses to revolutionize how they approach their content operations.”
Aprimo and SecureCHEK AI’s solution enables users to streamline the content creation and review process while mitigating resource constraints and risk management concerns. Users can develop and check promotional materials within a single platform, giving organizations more control over their content and freeing up medical, legal and regulatory reviewers to focus on strategy – ultimately empowering organizations to produce higher-quality, compliant content more efficiently and at a fraction of the speed.
“We are thrilled to partner with Aprimo to deliver a cutting-edge solution that balances agility and compliance, addressing the industry’s demand for personalized content at scale while ensuring compliance with regulatory requirements,” said Ilyssa Levins, CEO and Founder of SecureCHEK AI. “We are proud to be at the forefront of this technology, and we look forward to continuing our collaboration with Aprimo and driving further innovation in the industry.”
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