Affect, a public relations agency specializing in technology, healthcare and professional services, today announced the appointment of Jen Dobrzelecki as Senior Vice President. Reporting to Sandra Fathi, president and founder of Affect, Dobrzelecki brings over 20 years of experience managing relevant, engaging and successful integrated communications programs for leading global brands to her role. A respected and admired leader, Dobrzelecki built and managed teams that delivered measurable business results for B2B and B2C clients across a variety of industries, including but not limited to technology, health and wellness, food and beverage and consumer goods.
Prior to Affect, Dobrzelecki founded and led the New York office for Lewis Global Communications and was the U.S. head for M&C Saatchi PR. She also previously held leadership positions at Golin and CKPR. In addition to winning dozens of awards for her client campaign work, Jen has also been recognized as one of PR News’ Top Women in PR. She brings a diverse skill set to the Affect team, with a particular passion for building brands through dynamic storytelling and leading measurably successful integration communications campaigns.
“Affect has always had a stellar reputation in the industry. Joining the team is a tremendous opportunity for me to jump in and lend my expertise to help grow the agency alongside strong senior leaders,” said Jen Dobrzelecki, senior vice president at Affect. “I look forward to fostering new business opportunities, expanding the agency’s international reach through the With Global Alliance, providing mentorship to employees and counsel to Affect’s impressive roster of clients.”
“Jen is an accomplished and admired PR leader who also has the hustle and grit that we value at Affect. She is joining the company at an opportune time to help us elevate our team and our work on behalf of our clients,” said Sandra Fathi, president and founder, Affect. “In the past few months, we’ve helped our clients navigate this extraordinarily difficult period – grappling with the pandemic, the economic fallout and a political and cultural awakening in corporate America. Yet, in spite of all of these challenges, we have managed to keep our team fully intact, grow Affect’s business quarter over quarter in 2020 and help position our clients for recovery and success in 2021. With the help of Jen’s experience and leadership, we look forward to continued growth and expansion in the coming year.”
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