The all-in-one campaign management tool makes it easier to plan and create multi-channel campaigns for a smoother and more efficient workflow.
The company simultaneously announced a new partnership with FreeWheel’s Strata platform.
Adwanted USA, a software, data and information company for the media industry, today announced the launch of its campaign management tool, AdwOne, in the United States.
This solution, which, until now, had only been available in France, simplifies and optimizes media planning operations.
AdwOne allows users to create, manage and optimize media planning operations, including international campaigns, with more than 15 currencies available.
As part of this launch, Adwanted is also announcing a new partnership and integration with FreeWheel’s Strata platform. FreeWheel is a global technology platform for the television advertising industry. Strata, which is part of FreeWheel’s product portfolio, is a platform providing comprehensive tools and capabilities for every step of the campaign workflow process, spanning cross-media campaign planning, activation, optimization and financial management, through a holistic, easy to use and simple system.
By extending its core product into the U.S. and integrating with FreeWheel’s Strata platform, AdwOne can now provide media buyers with their core planning product and – via an API integration – allow an easy, seamless and integrated way to manage buying, accounting, invoicing and reconciliation all within Strata.
“With the launch of AdwOne in the U.S., we are providing a tried-and-true, comprehensive campaign planning tool to a larger audience. Marketers and agencies now have the ability to consolidate all ad spend in a single tool to optimize time. This newly combined offering delivers several key benefits for users, especially those managing multichannel campaigns,” said Heather Petaccio, CEO, AdWanted US.
“We’re excited to partner with AdwOne to introduce a new and improved way to make the media buying process, from start to finish, simpler, easier and more efficient for users,” said Jamie Donnenfeld, VP, Partnership Solutions, FreeWheel. “At FreeWheel, one of our driving principles is to find innovative ways to reduce the friction and complexity in today’s TV ad ecosystem and this new offering with AdwOne is the latest proof point and step in that direction. We look forward to seeing how it will help simplify the media buying process.”
Prior to its launch in the U.S., AdwOne was available to media buyers in France via agencies such as Audilab, Publicis Groupe, GroupM and Havas Group.
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