Adeptia, a leader in B2B data integration and business data exchange, today announced the appointment of Joanna Schloss as Chief Marketing Officer. In this role, Schloss will oversee the pursuit of the company’s next phase of rapid growth and shape its expanded go-to-market strategy to showcase product innovation, drive awareness, and engage customers.
Schloss brings deep expertise in data integration, big data analytics, and business intelligence, having launched a wide variety of products over the course of her 25-year career, from business-focused analytic applications to data-management tools, for startups and Fortune 500 companies alike. She joins Adeptia from Smartbear, where she led the product marketing, analyst relations, marketplace, and open-source teams. Before that, she spent more than four years as part of a Dell Center of Excellence, specializing in data and information management and offering best practices solutions to clients challenged with converting data into insights.
“Joanna’s established track record of growing enterprise SaaS businesses with innovative ideas and tactics is an ideal fit for our next planned stage of growth,” said Adeptia CEO Vance Loiselle. “Adeptia’s plans for new product innovation and salesforce expansion require the marketing skills upon which Joanna has built her career.”
“At heart, I’m a technology enthusiast,” said Schloss. “I love collaborating and working with customers and colleagues and doing whatever it takes to bring game-changing innovations into the market. Adeptia has shown that if you build a powerful product that solves real business problems, customers will come and—most importantly—stay. I’m thrilled to join Adeptia and build a leading marketing team as we seek to supercharge our growth strategy and evangelize our message.”
This appointment supports the company’s ongoing pursuit of transformational growth in software innovation, customer success, and market adoption following a $65 million strategic growth investment by PSG, announced in March 2023.
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