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70% Asian Americans Find Streaming Ads Relevant Than Traditional TV Ads

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LG Ad Solutions, a leader in CTV and cross-screen advertising, today released a report titled “The Inclusive Screen: Asian Americans,” highlighting the efficacy of streaming ads in providing relevant viewer experiences. This study is the third of a three-part series, with Parts I and II focusing on Black Americans and Hispanic Americans, respectively.

The study, which surveyed 1,435 CTV users, found that 70% of Asian Americans feel that streaming TV ads are more relevant than traditional TV ads – 45% higher than the general population. Additionally, 54% stated they pay more attention to ads on streaming TV, 61% higher than the general population.

“Our Inclusive Screens research series emphasizes the value of campaigns that are tailored to specific audiences. This is especially true for Asian American audiences, with the overwhelming majority stating they prefer seeing ads relevant to their interests and relevant to the content they’re actually watching,” said Monica Longoria, Head of Marketing Insights at LG Ad Solutions.

Additional findings from the report include:

“The world around us is more diverse than ever before – and marketers have an opportunity to reach key audiences with thoughtful TV campaign strategies that foster meaningful connections,” continued Longoria. “As consumer viewership across demographics continues to shift towards ad-supported streaming, our three-part Inclusive Screen Series provides marketers with the insights they need to do just that – all while prioritizing the consumer experience.”

For more information on LG Ad Solutions and to download the full study, click here.

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