Wise Public Relations, Inc. (Wise PR), the integrated marketing agency, announced today that it has joined forces with industry veteran Robert Zimmerman and his boutique consultancy, Zimmerman Strategic Communications martech news. Zimmerman will serve as Global Managing Director and Chief of Staff, responsible for overseeing Wise staff, operations, and client relations while expanding and strengthening Wise PR’s Sports, Media, Entertainment and Crisis/Reputation Management capabilities martech.
Both Wise and Zimmerman possess deep experience across the Cannabis, Technology, Sports, Media, Entertainment, FinTech, Crisis, and Consumer Lifestyle industries. The successful collaboration between the two companies on a number of clients over the past several years led naturally to this merger. As part of the merger, Zimmerman brings with him his client base that includes FIA Formula E and others.
“After laying a more than 12-year foundation of persistent, organic and measured growth delivering world-class marketing communications to some of the best clients, we’ve reached an inflection point,” said Harrison Wise, Founder and President of Wise Public Relations. “We are an ambitious team with our sights set on achieving market and category leadership. The merger enabled us to deliver an even greater breadth of expertise and capabilities to achieve those goals by bringing enhanced value to clients, particularly those in high-touch and highly-regulated industries such as Sports, Entertainment, Cannabis, Alcohol/Beverage and FinTech.”
“With Robert now an integral part of our senior leadership team our collective focus will be on bringing together the best strategy, tools and processes to enable our employees to deliver peak performance across, client, business & leadership goals both now and in the future,” added Wise.
“Harrison has done a fantastic job establishing Wise PR whose entrepreneurial values, creative spirit, and commitment to achieving client goals have made the company into a leading agency in key growth sectors, first with ad/marketing technology, FinTech and now in the Cannabis vertical,” said Zimmerman. “As Wise is at a new inflection point in its growth, I look forward to further building the agency’s brand, capabilities, and talent, offering clients a full-breadth of best-in-class branding, content, experiential and other integrated marketing services that will transform their businesses for the future.”
Zimmerman, who launched his consultancy in 2012, has represented such marquis clients as FIA Formula E Racing, Tough Mudder, Omnigon, Benjamin Restaurant Group, USGA, Jeff Jenkins Productions, You On Demand, Driver Digital and ACES Inc. He is also a partner in PR, Marketing and Media Czars, the online PR and Marketing community. From 2008-2012, Zimmerman served as the Senior Vice President, Corporate Communications, PR and Public Affairs for WWE. In that role, he ran the sports entertainment giant’s global communications, public affairs, and crisis management operations, where he conceived and launched WWE’s anti-bullying initiative – “Be a S.T.A.R” – which was praised in the Congressional Record; received numerous local and state accolades, as well as recognized by PR News as one of the “Best Cause Branding Campaigns.” Prior to WWE, he held senior executive roles at leading PR agencies serving as a trusted advisor to C-level executives and has helped guide some of the world’s best-known brands, products and personalities including Howard Stern, The Wall Street Journal Weekend Edition, FOX News, Donatella and Allegra Versace, House of Blues, Jay Leno, Bacardi, HGTV, Sean “Diddy” Combs, Béla Fleck and the Flecktones, Martin Guitars, Ziff-Davis, Foxwoods Resort and Casino, Wenner Media, Michael Eisner, and Sirius XM. Zimmerman holds a BA in Communications from the University of Pennsylvania.